View Full Version : SuperBowl beverage commercials?

Ram0n C0keah0lic
02-04-2008, 01:15 AM
In your opinion, what do you think of the beverages commercials aired on this year's Super Bowl? Which ones do you think were the best or which ones do you think were the worst?

for those who didn't had the chance to watch the commercials, or if you want to watch them again, here's the link to watch them...

SoBe Life Water - Dancing: YouTube - Thrillicious: 2008 Sobe Life Water Super Bowl Ad (http://www.youtube.com/watch?v=anLqu77uTH0)
Diet Pepsi Max - What is love?: YouTube - What is Love -- Diet Pepsi Max Super Bowl Ad (http://www.youtube.com/watch?v=SJEVxfWpm7c)
Pepsi - Justin Timberlake: YouTube - Pepsi Stuff Super Bowl Ad featuring Justin Timberlake (http://www.youtube.com/watch?v=6dprQVQ3wOU)
AMP - Mechanic: YouTube - Amp energy commercial (http://www.youtube.com/watch?v=fKLeaPfxquQ)
Gatorade - Man's Best Friend: YouTube - 2008 Super Bowl commercial leaked (http://www.youtube.com/watch?v=nZGQhrcbMj4)
G2 - Derek Jeter: YouTube - G2 €” Derek Jeter (http://www.youtube.com/watch?v=zqTXMhS6EO8)

Coca-Cola Classic - It's Mine (Stewie vs. Underdog): YouTube - Coca-Cola It's Mine (http://www.youtube.com/watch?v=xiMf5cCDy1I)
Coca-Cola Classic - Jinx (Frist & Carville): YouTube - Coca-Cola Jinx (http://www.youtube.com/watch?v=lHk7kYYroRU)
Glaceau VitaminWater - Shaq: YouTube - Horsin around Vitamin Water: Shaq (http://www.youtube.com/watch?v=aK8EwlUROzk)

Fortunately I had the chance to watch the commercials on adforum.com, and IMO the best ones were the Coca-Cola Classic ones, the diet Pepsi Max one (very funny!) and the Pepsi one (very very funny!) and the worst ones were the SoBe Life water one, the VitaminWater one and the Gatorade one (it looks like a home video)...


02-04-2008, 10:10 AM
for me, it was a toss-up between pepsi's justin timberlake ad and coke's macy's day floats ad. both were entertaining and kept me interested until the end. i voted for timberlake though.

the pepsi max and coke jinx ad were also clever too though.

these are actually the best coke ads i've seen in a long time.

i wonder why no Coke Zero ads though? i mean, isn't the superbowl crowd Coke Zero's target audience?

02-04-2008, 11:30 AM
Diet Pepsi Max's what is love.

02-04-2008, 01:17 PM
I loved the Justin Timberlake one, but I agree, the Macy's "It's Mine" Coke commercial was great also. I was entertained by the Sobe LifeWater commercial, but the worst one was the Gatorade "Man's Best Friend" commercial. It was gross and didn't make much sense. Were they saying Gatorade comes from dog drool? If so, not appealing.

02-04-2008, 02:03 PM
Diet Pepsi Max's what is love.

it was a decent commercial, but... once people get a taste of that stuff, it will probably be the last. it's awful.

02-04-2008, 02:28 PM
I particularly enjoyed the Diet Pepsi Max spot (and even though I don't like diet drinks, don't find the actual beverage too bad). The Coke spot with the balloons was creative as well, though I despise all things Macy's.

Amp was just painful to watch in many ways. Both Gatorade spots left much to be desired, especially the dog one.

02-04-2008, 04:33 PM
I liked watching Justin get dragged all over. Really enjoyable. Oh, and I wanna marry him.

02-04-2008, 04:38 PM
A little "cross thread" item here...........Where was the "VAULT" commercials this year????

02-04-2008, 05:02 PM
oh i know that beer is off limits, but how funny (and irrelevant) was Will Ferrels budlight ad?

02-04-2008, 06:01 PM
A little "cross thread" item here...........Where was the "VAULT" commercials this year????:)

Ouch. Then again, there were no Dew commercials either.

02-04-2008, 08:05 PM
Amp is a fairly large segment of "Dew".

Ram0n C0keah0lic
02-04-2008, 11:26 PM
Diet Pepsi Max's what is love.

For me, the part that made me laugh the most was the last scene in the dryclean store where Chris Kattan says "Stop it!" :D

Ram0n C0keah0lic
02-04-2008, 11:57 PM
Beverage ads scores according to USA Today's admeter:

Coke eked out a win over Diet Pepsi, but not by much:

Company /Description/ Score

Coca-Cola /Cartoon-character balloons go after Coke Classic. /7.65
Diet Pepsi Max /Star-studded cast stops dozing, thanks to Max. /7.60
SoBe Life Water /Lizards dance with model Naomi Campbell. /7.39
Vitaminwater /Shaquille O'Neal tries being a jockey. /7.36
Pepsi-Cola /Justin Timberlake sucked into hazards. /6.71
Amp /Energy drink gives a tow-truck driver juice. /6.53
Gatorade /Dog's best friend. /6.49
Coca-Cola /Ex-GOP senator Bill Frist, Democrat James Carville. /6.27
Gatorade G2 /Derek Jeter sees ball field everywhere. /5.18

Source: USA Today (http://www.usatoday.com/money/advertising/admeter/2008admeter.htm?loc=interstitialskip)

02-05-2008, 12:41 AM
I liked both Justin Timberlake's Pepsi ad and the Coke ad with inflatable objects.

I do want to ad something though, the Coca-Cola "it's mine" ad seems alot like something Pepsi would do. Does anyone else agree?

02-05-2008, 03:34 AM
I like the Coca-Cola/"It's Mine" commercial the most.

The Gatorade/Dog's Best Friend & the Amp/Energy drink gives a tow-truck driver juice commercial made me want to throw up a little (esp. the Dog's Best Friend).

02-05-2008, 09:16 AM
Amp is a fairly large segment of "Dew".

Yeah Right.....take the Amp sales away from Dews Numbers and it would still take 10 years of Vaults sales to equal 1 year of dew sales.

02-05-2008, 12:13 PM
Amp is a large segment of it though..and especially with the Earnhardt jr promotion thing they got goin on now they are going to push the hell out of it. Ne wayz a bit off topic..

02-05-2008, 02:41 PM
So, just to clarify, are Amp's numbers always merged into Dew? And I assume handled separately when talking just about energy drinks? How blurred are the lines when it comes to financials and distinctions?

02-05-2008, 04:44 PM
i just watched a news show and the lady "expert" liked the coca-cola ad with the balloons the best.

02-05-2008, 04:47 PM
Tannerman I dont know the exacts but AMP is part of mountain dew..it has its branding but I am pretty sure it is still used in connected with dew overall sales as it is a part of it....but if you wanted to break it down into energy drink sales you could do that too..

02-06-2008, 10:34 AM
So, just to clarify, are Amp's numbers always merged into Dew? And I assume handled separately when talking just about energy drinks? How blurred are the lines when it comes to financials and distinctions?

I am sure that all numbers are seperated at some point when it comes to analyzing categories, however, at the end of the day all financials are grouped together as a volume dollar amount based on sales of 8oz portions.
Then it is all broken down into EBITDA for final reporting purposes.