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Tannerman
03-12-2008, 11:56 AM
As rumored and previously discussed (http://www.bevnet.com/bevboard/bevboard-general/31658-pepsi-news-amp-expansion-slice-return.html) here on the boards, some new Amp Energy flavor extensions are coming. Today, I found the grape-flavor at the corner store, Amp Energy Traction, and wrote up a little review (http://www.bevreview.com/2008/03/12/review-amp-energy-traction/).


http://www.bevreview.com/wp-content/image_ampenergytraction1.jpg (http://www.bevreview.com/2008/03/12/review-amp-energy-traction/)

In summary, it might just be me, but after drinking my first sip, all I can say is "Welcome back Pitch Black (http://www.bevreview.com/2004/08/23/review-mountain-dew-pitch-black/)!" :)

There seems to be a lot in common between Traction and Pitch Black, namely the color, scent, and initial flavor base. Obviously, it's an energy drink and not the same, but there is quite a bit of similarity there.

When compared to the previous Amp incarnations (Amp and Amp Overdrive), there is quite a difference in composition as well. Gone are the B-vitamins. Say hello to d-Ribose. It also contains more caffeine than the original 2 flavors (10 mg/oz. vs. 8.875 mg/oz.)

Overall, I'm not an energy drink fan, but I liked Amp Energy Traction. The grape flavor is good, but not overpowering. It definitely still tastes like an energy drink, but it’s a favorable experience all around.

idrinkamp
03-12-2008, 07:02 PM
awesome! Do you have any news about the other Amp Energy flavors that are supposed to be out soon?

pepsipimp
03-12-2008, 07:34 PM
awesome! Do you have any news about the other Amp Energy flavors that are supposed to be out soon?

There are three new flavors, the Grape as shown, an orange, and I forget the other one but they come out in the next few weeks. I saw the new product codes the other day in the warehouse, i'll post pictures of the others as soon as I get my hands on them.

Tannerman
03-12-2008, 09:25 PM
Per a Brandweek article (http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003699203):
In three months, Amp will launch three new line extensions: Amp Relaunch will better hydrate consumers with an added mix of electrolytes and B vitamins. Amp Elevate can help boost drinkers' mental capacity with L-Theanine. Amp Traction will present as a sustained energy option. I believe Elevate is a mixed berry flavor and Relaunch is orange.

jacksmom
03-13-2008, 11:05 AM
Actually, the original Amp has 150 mg of caffeine per 16 oz. can, so this is only 10 mg more than that. Too bad, though - my husband's favorite drink in the world was the Amp, followed by Pitch Black, but he can't have caffeine anymore. I guess I'll just have to enjoy it for him!

fusion
03-13-2008, 11:48 AM
I found both Traction and Elevate (mixed berry) today in southeastern PA.

lordmadone
03-13-2008, 05:30 PM
Period 4 its coming in my market(Eastern Virginia) with 16 oz singles and 16oz 4 pks for overdrive ..sf amp and relaunch..the singles one is a purple can..one is blue and one is orange. Got a memo about it.

amyers
03-13-2008, 11:33 PM
Here is all three:

http://i12.photobucket.com/albums/a217/AaronMyers/Windows-1252BSU1HMDA1NzEuanBn.jpg

lordmadone
03-14-2008, 05:53 PM
Nice one..gonna have to try all of them.