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BhamCokeman
06-14-2008, 02:58 PM
6/14/2008 - New Two-Liter Coca-Cola Bottle To Debut In Chattanooga, Birmingham - Business - Chattanoogan.com (http://www.chattanoogan.com/articles/article_129765.asp)

Coca-Cola Pilots Two-Liter Version Of Iconic Contour Bottle In Birmingham and Chattanooga (http://www.webwire.com/ViewPressRel.asp?aId=67891)

Two cities picked to debut Coca-Cola's newly shaped two-liter bottle - Atlanta Business Chronicle: (http://www.bizjournals.com/atlanta/stories/2008/06/09/daily93.html)



Coke to test familiar shapes in 2-liter size | ajc.com (http://www.ajc.com/business/content/printedition/2008/06/14/cokebottle.html)


Coke going retro for new 2 liter bottles | ajc.com (http://www.ajc.com/business/content/business/stories/2008/06/13/coke_new_bottle.html)

It's gonna be pretty crazy here next week. Lots of visitors, and lucky for me CVS breaks buy 1 get 1 free on 2 liter starting Sunday. Other United branches will start rolling them out in the next month. CCE Alabama will roll out with them in August.

greg
06-14-2008, 03:58 PM
I think the new bottle looks GREAT!. The old bottles are just plain old storage and delivery devices.

Mr Zabe
06-14-2008, 05:14 PM
Ditto
Finally a 2 ltr bottle that you can hold on to.
I'm guessing that the new bottle will boost sales.

Android
06-14-2008, 05:34 PM
I'm not a coke drinker but have to admit those bottles look pretty good.

Here's the picture in one of those news stories:

http://img.coxnewsweb.com/B/08/55/79/image_7179558.jpg

BhamCokeman
06-14-2008, 06:18 PM
The tought is it will increase sales. We were a test market for fridge packs as well(seems like we get first shot at everything. Vault as well) and the first year there was a 15% increase in 12 pack sales. That's a big lift when 12 packs are probably 50% of your sales. It's a great shot in the arm for you, when sales are lagging a little because of the economy.

Looks wise it is great. The Spite, Vault, Yellow, etc has the dimple look of a 20 oz Sprite bottle. It's easy to grip and pour, and the best of all, our competition cant copy us on this one.

Supra TT
06-14-2008, 07:45 PM
Nice looking bottle....hope it makes it up this way

mjb1124
06-15-2008, 12:17 AM
This isn't the first time they've tried this - they had 2-liter contour bottles back in the mid-90s, around the same time the 20 oz. contour bottles were launched. The 2-liters didn't last too long.

bigrich
06-15-2008, 01:23 AM
If I remember correctly, Pepsi Marion, IL had a Swirl or contour 2L bottle at one time. I remember seeing them many years ago.

XLS_04
06-15-2008, 04:07 AM
This isn't the first time they've tried this - they had 2-liter contour bottles back in the mid-90s, around the same time the 20 oz. contour bottles were launched. The 2-liters didn't last too long.

I was just going to mention that until I read what you wrote.

BhamCokeman
06-15-2008, 10:06 AM
Well sorry to disappoint but this is going to be the company wide 2 liter bottle so it's here to stay this time. As far as Pepsi having one, they might have had a similiar one, but it wasnt contour, with contour being a Coca Cola trademark.

mjb1124
06-15-2008, 08:10 PM
Hey, no disappointment here. I'll be glad if these stick around for good this time. :)

lordmadone
06-15-2008, 11:19 PM
Looks kind of awkward..but meh thats me...I can grip a 2 liter just fine rounded..but also yet again I do thousands per week bare handed :P.

the saint
06-16-2008, 06:44 PM
We had these bottles about 2 or so years ago for a test market. The difference in the bottles sales wise was around 12 % increase if I remember correct, it may have been even more. Sorry the pic is so small, it is the only one I could find in shoort notice.

lordmadone
06-16-2008, 10:42 PM
hmm wonder why they didn't roll it out nationwide..double digit sales increase is significant enough to me..damn ivory tower players.

wonkapete
06-17-2008, 04:01 PM
I thought I'd chime in here with a quick history lesson. Part of my soda collections consists hundreds of 2 liters, all the way back from the 70s.

Pepsi was the one that introduced the plastic 2 liter in 1970. Here's a pic - notice the swirl design on the early bottles:

http://i274.photobucket.com/albums/jj275/sodaspectrum/100_5839.jpg

Here's a couple other bottles from the 70s:

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0363.jpg

Well, Coke finally got with it and came out in plastic several years later:


http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0388.jpg

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0390.jpg

wonkapete
06-17-2008, 04:02 PM
http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0393.jpg

A few years later, Coke debuted a 3 liter, then a 4 liter! The 4 liter failed test marketing:

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0328.jpg

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0406.jpg

http://i274.photobucket.com/albums/jj275/sodaspectrum/024.jpg

wonkapete
06-17-2008, 04:03 PM
http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0325.jpg

In the Early '90s, Pepsi did come out with a Contour bottle, if you call it that. The Grip!

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0324.jpg

http://i274.photobucket.com/albums/jj275/sodaspectrum/102_0427.jpg

Lastly, what is old is new again. Coke did prototype Contoured 2 liters back in the early 80s:

http://i274.photobucket.com/albums/jj275/sodaspectrum/DCP_0016.jpg

Hope this helps.

greg
06-17-2008, 04:40 PM
Nice pictures. You do have some OLD bottles there. One bit of advice. If you do not care about the integrity of the drink( flavor) , which should be moot by now, just barely crack the seal on those bottles and let some air in. They will pop back to normal and look better in the long run. The Nitrogen that was used to keep the bottles pressurized has dissapated(sp?) and consequently given the bottle that the sunk in look.

wonkapete
06-17-2008, 04:46 PM
Thanks Greg. Well, if I introduce air, then the soda will mold and turn to sludge. Believe it or not, it will mold. I've tried that. Most of these older ones were already sunk in when I acquired them, so the plastic is now permanently contorted. There's no helping them at this point. Doesn't matter to me. I think they are cool just the same.

wonkapete
06-17-2008, 07:09 PM
A couple better pics of the Coke prototypes from many, many years ago:

http://i92.photobucket.com/albums/l33/wonkapete/102_3464.jpg

http://i92.photobucket.com/albums/l33/wonkapete/102_3467.jpg

XLS_04
06-18-2008, 03:04 AM
wow, very impressive!!!! a 4 liter bottle? Coca-Cola 2 liter contour bottle test market in the 80s, 90s and now in 2008? Pepsi releasing the swirl design first before the standard 2 liter bottle? Pepsi test marketing an easy grip 2 liter bottle in the 90s?

It is amazing how some of this stuff never made it, and how some of this stuff DOES make it past test market.

wonkapete
06-18-2008, 06:40 PM
Also, the smaller contoured bottles that debuted a few years ago, were first test marketed 28 years ago (well, a derivative)! Here's the new compared to the old.

http://i92.photobucket.com/albums/l33/wonkapete/102_3475.jpg

http://i92.photobucket.com/albums/l33/wonkapete/102_3476.jpg

No Soda
06-18-2008, 10:39 PM
More mind-blowing photos from wonkapete....thanks!

And a bit off-topic, has anyone seen a Pepsi 2L bottle that looks like the 20-oz, with the Pepsi Ball and the "ridges" in the top? I could swear I saw them in a C store near Middletown, CT last year...

I remember the Contour 2L bottles in New York in 1993...it's nice to see them come back. I recall that they were a bit thin for the plastic castle crates (the reusable crates most 2Ls come in today.) I swear I saw in the Renssalaer (sp?) NY Price Chopper a display of these, and they had a special attachment that fit on top of the crates to keep the bottles steady..it had what appeared to be a drawing of a seat belt on it.

the saint
06-19-2008, 06:49 PM
More mind-blowing photos from wonkapete....thanks!

And a bit off-topic, has anyone seen a Pepsi 2L bottle that looks like the 20-oz, with the Pepsi Ball and the "ridges" in the top? I could swear I saw them in a C store near Middletown, CT last year...

I remember the Contour 2L bottles in New York in 1993...it's nice to see them come back. I recall that they were a bit thin for the plastic castle crates (the reusable crates most 2Ls come in today.) I swear I saw in the Renssalaer (sp?) NY Price Chopper a display of these, and they had a special attachment that fit on top of the crates to keep the bottles steady..it had what appeared to be a drawing of a seat belt on it.

The pic I posted above had ridges in the bottle but not a raised Pepsi logo. I wouldn't say it was a swirl bottle either though.

No Soda
06-19-2008, 07:40 PM
The pic I posted above had ridges in the bottle but not a raised Pepsi logo. I wouldn't say it was a swirl bottle either though.

Yep, that's the bottle, I should have looked more carefully thru the thread :).

fusion
05-15-2009, 09:07 PM
Philadelphia Coke has made the switch to the contour 2 liter as well. First I saw Dr Pepper, and slowly the other flavors are switching over as well.

I am surprised nobody has mentioned the angle 2L bottle that Buffalo Rock used to use. I remember seeing them on my first road trip to the south, probably early 2000s? They used them for all the flavors, and the cap was a big 3L size cap. I remember our poster Cheer-Wined has a picture of one, hopefully he reads this and posts it.

popologist
05-16-2009, 11:01 AM
didn't they try this before? i'm pretty sure i remember contour 2-liters about 10 years ago or so... but maybe i'm mistaken.

but, yeah, i concur, they're a bit more interesting that the standard 2-liter bottle.

will they be using the contour shape on diet coke and coke zero too? if not, they should. :)

fusion
05-16-2009, 09:33 PM
The bottom half of all the bottles is contour shaped, but the top half differs depending on if it's a cola, a flavor or Dr Pepper. I will try to take some pictures soon.

DrPepperYummy
05-18-2009, 01:55 PM
Grab a 2liter cap from something you drank this week... put a needle sized hole in it... grab an old basketball pump from the garage with the needle... put it on the old 2liter after pouring it out, and pump it up with air until it comes out to shape again...

then pull the needle out and cover it up with something for a few days... air might slowly leak out if its not a good seal, but it'll definately help the shape come back quite a bit... a good amount of electric tape seemed to work for me as a seal wrapped around the top a couple times of the cap...

then screw back on your old cap after a couple days... and ta-daaaaa

fusion
01-13-2010, 08:40 PM
Just an update for this thread. Contour 2L are all over the southeast, and most of the independent bottlers have switched (Great Plains being the biggest exception). CCE will start production in the northeast on 2/1, and by the end of the month, you should see contour bottles on the whole east coast. Then they move westward (and southwestward), staggering the rollouts throughout the year, finishing up in the fall.

Our friends to the north will not be left out - CCE will be converting there as well. February in the east, a few months later in the central part of the country, and a few months after that in the west.

And the official name for the bottles they put DPS products in? The ellipse bottle. You can see the ellipses in the neck of the bottle.

newCOKEcanuck
01-14-2010, 06:16 PM
In the late 90's coke used this same bottle for about five years or so and the reason why coke dropped the contour shaped 2L. Just think for a minute why they did, mmmmmmmmmmm....................................... ......look at the label space on the bottle. You now have your answer and it is; lack of space or area on the label for advertising and promotions, ingredient lists, nutrition label, barcode for scanners, address and bottler information. Where does it all go Coke? Plus the label "Coca-cola" banner is way to small compared to all other soda companies that use the regular 2L shape have the whole bottle for a large label and ad promo's, nutrition label and other **** they put on there. All Coke can do is place a special colored caps to denote a promo.

Regards,

D.

fusion
01-14-2010, 06:22 PM
I've seen some promotional contour 2 liters that had an acceptable level of promotional graphics. Dr Pepper with a band around the top of the label promoting their college football promotion, 2 liter coke with Santa on it, and so on. You don't have to completely fill the label up with graphics to get the point across. The latest 2 liter labels have small skiiers and skaters on them for the Winter Olympics.

They are using cans more for collectible graphics now - with the summer cans last year, and the four Winter Olympic cans this year. I also here there are going to be more summer cans this summer.

whotony
01-23-2010, 01:23 AM
What was the reason for those plastic bowls that were glued to the bottm of the old oversized plastic bottles?
I remember them being there but could never figure out why.

Misticdude
01-23-2010, 06:05 PM
There's one thing that I didn't like about the contour bottles at first. The UPC codes changed! I'm a scanning coordinator where I worked and for a little while I had to hang two tags for 1 flavor...one for the old bottle, one for the contour. The only 2 products that Coke distributes down here that I didn't have to do that to were Sundrop and its diet version since they're DPSU of course. I wish I could see Barq's in the contour bottle.

fusion
01-23-2010, 08:13 PM
Yeah, DPS doesn't have different upcs for their ellipse bottle products.

Here's Barq's and Nestea:

http://img.photobucket.com/albums/v608/garya/bqnt-contour.jpg