View Full Version : Coming Monday....

09-18-2008, 08:37 PM
we are the test market for these. Twin pack, shrink wrapped 1.5 liters.

09-18-2008, 10:52 PM
what is it?

Mr Zabe
09-18-2008, 11:23 PM
we are the test market for these. Twin pack, shrink wrapped 1.5 liters. Very interesting. What is the price point? Will it be the cost of 3 1ltr bottles or will
there be a "value" price point? Is Coca Cola doing just a test on Coke Classic?

What are your impressions interms of retail sales?

09-19-2008, 11:39 PM
The flavors are gonna be Classic, Diet Coke, Coke Zero, and Sprite. Intro retail will be 2.49 for a few months and eventually 2.69, which is pretty much what a 3 liter cost when we dropped them. Sales wise is a mystery. They know it will do well in some areas, and other it will suck. They did spend a million dollars installing a line for this package, so it's here for a while I guess.

09-20-2008, 03:34 PM
It's probably a flexible line that can run a lot of packages, so they're investing for the future. With the price of the standard packages (2L, 12 pack, 20oz) going higher and higher, the bottlers will have to look to new package configurations to continue to be profitable.

09-22-2008, 01:34 AM
What's the market?

09-22-2008, 11:04 PM
What's the market?

Birmingham, AL

Ram0n C0keah0lic
10-12-2008, 11:21 PM
We have those shrink wrapped packs here, but instead of 1.5 liter bottles they have 2 liter bottles... also there's 4 pack of 600 ml bottles (Coke and Coke Light), 6 pack of 12 oz. cans (Coke, Coke Light, Coke Zero, Fanta, Sprite, Lift, Fresca and Sprite Zero) and 8 pack of 8 oz. cans (Coke, Coke Light and Coke Zero) all of them shrink wrapped

10-13-2008, 12:33 AM
Hey Ramon, post some more pictures if you get a chance!

Ram0n C0keah0lic
11-02-2008, 10:44 PM
Hey Ramon, post some more pictures if you get a chance!

Fusion... here you go! I took them with my cellphone...

In the first pic appears all the Coke shrink wrapped packs: the ones in the first shelf in the left are the 6-pack of 12 oz. cans and in the right are the 8-pack of 8 oz. cans. in the shelf in the middle are the 4-pack of 600 ml bottles of Coke and Coke Light and in the last shelf are the 2-pack of 2 liter bottles, here's a better view of that pack in the second pic, in the third pic there's 8-pack of 8 oz. cans of Coke and Coke Zero (sorry for the blurryness) and in the fourth pic its a 2-pack of two bottles: one of Coke and another of Fresca, but they're not shrink wrapped, they only have a rubber band.

11-10-2008, 12:03 AM
Thanks for sharing the great pics.

Ram0n C0keah0lic
11-10-2008, 02:00 AM
You're welcome!! :)