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Tannerman
10-14-2008, 02:02 PM
Per the article in BevNET's news section (http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp):
The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. I went ahead and mocked up the logo they had provided in the article against the current globe logo:


http://www.bevreview.com/wp-content/image_pepsilogochange1.gif (http://www.bevreview.com/2008/10/14/news-pepsi-redesigning-logo-products/)

Thoughts on the new logo? Or the general Pepsi rebranding/redesign mentioned in the article?

Soda-MN-Good
10-14-2008, 04:30 PM
Doesn't work for me at all. It is totally off base to all other logos ever created since 1950.

Notice that every logo has the wave in the center of the globe that starts and finishes in the same spot and has for the last 58 years.

I think they need to play off other ideas and use the Pepsi Logo as it was first designed and work the globe into the background. Just as they have in the past, just with a little of today flare.

FountainCokeAddict
10-14-2008, 04:35 PM
What have they done!

Soda-MN-Good
10-14-2008, 04:55 PM
What's the point of the smile idea anyway? here's my rendition.

Also, does Pepsi not realize that we live in a society of self conscious people who want gleaming white teeth? From their toothpaste, mouth wash, dental visits, bleaching and everything to get a white smile.

Is it really smart to have a Cola advertise based on smiles? When it's one of the largest causes of stained teeth?

meetingpeopleiseasy
10-14-2008, 05:00 PM
If I designed the Pepsi logo it would be facing down and vomiting.


Get it? Cause I don't like Pepsi.

Mr Zabe
10-14-2008, 05:45 PM
In the words of Sylvester the Cat......
" I think I smell a pus$y cat."

This new logo is nasty.
This must be a prank.
The current logo is universal world wide.

CitrusCola
10-14-2008, 06:32 PM
Pepsi to cut 3,300 jobs as weak economy hits soft drink sales - International Herald Tribune (http://www.iht.com/articles/2008/10/14/business/pepsi.php)

Android
10-14-2008, 07:02 PM
"Smiles" ? ? :confused: Sorry doesn't work for me at all.
-Andy

Supra TT
10-14-2008, 07:19 PM
looks terrible

popologist
10-14-2008, 07:30 PM
seems like a mistake. maybe a bit too different from their traditional logo.

pepsi has one of the most recognizable logos in the world... why make such a radical change?

i can't say i hate it, but... if you hadn't told me it was the new pepsi logo... i may not have made the connection.

i doubt it will last very long.

drpep
10-14-2008, 10:08 PM
Don't like it.

popologist
10-14-2008, 10:34 PM
it might look okay if it wasn't turned on its side like that.

BluejacketT
10-14-2008, 11:59 PM
The new logo is just too ugly.

XLS_04
10-15-2008, 01:41 AM
This is not a good idea. If it is not broke, don't fix it!

BottleBoss
10-15-2008, 05:19 PM
That new logo is just silly looking. It looks like a crooked version of the original. I think someone is playing around with us.

Tannerman
10-15-2008, 07:27 PM
My gut tells me that this may be a logo used more in marketing and promotion, being tailored for specific initiatives. I really have a hard time believing that Pepsi would throw out the brand equity in the globe.

popologist
10-15-2008, 09:49 PM
pepsi's profits took a big hit this quarter (-10%)... which probably explains why they're making changes.

i think coca-cola may be faring a little better... the stock market was down almost 700 pts today, but coca-cola was one of the few Dow stocks that went up. i'm not sure why, though.

BTW... is Pepsi One still around or was it replaced by Pepsi Max?

fusion
10-15-2008, 10:18 PM
Coke was up because they posted better than expected earnings.

Coca-Cola's 3Q profit up 14 percent: Financial News - Yahoo! Finance (http://biz.yahoo.com/ap/081015/earns_coca_cola.html?.v=22)

Ram0n C0keah0lic
10-15-2008, 11:41 PM
IMO... the new logo looks really ugly... it seems they will do with Pepsi the same they did here with Pepsico's Gamesa: an awful logo.

old
http://www.brandsoftheworld.com/brands/0015/4141/brand.gif

new
http://www.brandsoftheworld.com/brands/0020/4128/brand.gif

popologist
10-15-2008, 11:54 PM
Coke was up because they posted better than expected earnings.

Coca-Cola's 3Q profit up 14 percent: Financial News - Yahoo! Finance (http://biz.yahoo.com/ap/081015/earns_coca_cola.html?.v=22)

Wow! that's impressive.

i'm a bit surprised that Vitamin Water is growing so much though--it tastes awful in my opinion.

i like powerade though.

XLS_04
10-16-2008, 01:35 AM
I hope they dont make the new logo look monotone and 2-D like they did with the Tropicana lemonade logos a few months ago, those logos look plain and empty.

I still can't believe they would ruin the iconic globe and make it a smiley face. This might be the first Pepsi logo redesign that I actually hate....we need more pics of it though.

Ram0n C0keah0lic
10-16-2008, 02:22 AM
I wonder if the Pepsi script will change too...

BTW, the new Pepsi globe reminded me another logo from the same family ...Pepsico's Sabritas

http://www.brandsoftheworld.com/brands/0008/1318/brand.gif

popologist
10-16-2008, 09:57 AM
i can't be sure, but maybe the reason that pepsi is losing market share faster than coke is because pepsi has always targeted its marketing at young consumers... and young consumers are rather fickle... and they have a lot more choices these days (a lot of them healthier than soda).

therefore, since they relied so heavily on youth, perhaps they're paying a bigger price as youth moves to other beverages.

furthermore, since coke is relying heavily on diet coke and coke zero... which probably appeal more to older consumers ("older" being above 30), maybe coke is losing fewer drinkers.

this is just a theory, of course. i'm sure there's much more to it than just this. :)

Mr Zabe
10-16-2008, 10:29 AM
i can't be sure, but maybe the reason that pepsi is losing market share faster than coke is because pepsi has always targeted its marketing at young consumers... and young consumers are rather fickle... and they have a lot more choices these days (a lot of them healthier than soda).

therefore, since they relied so heavily on youth, perhaps they're paying a bigger price as youth moves to other beverages.

furthermore, since coke is relying heavily on diet coke and coke zero... which probably appeal more to older consumers ("older" being above 30), maybe coke is losing fewer drinkers.

this is just a theory, of course. I'm sure there's much more to it than just this. :)
My guess is that the Pepsi brand management upper suits have been smoking their lunch. You make a good point. I think Pepsi has done a poor job at developing the youth market.

Android
10-17-2008, 12:13 AM
And as far as a smile is concerned, I personally thought the 1987-91 logo had the most inherent "cheeriness" to it. Much more so than this "thing" they are trying now.

PepsiBlue
10-18-2008, 12:41 AM
I wonder if the Pepsi script will change too...


Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.
BevNET.com - Pepsi to redesign core products icon (http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp)

heres the key points from the article
*Graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max.
*Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.
*Gatorade will also receive a redesign, focusing the brand on the letter G.


The gatorade redesign sounds so stupid, the lightning bolt is the ICON for gatorade and everyone knows that.

lordmadone
10-18-2008, 08:57 PM
I have been talking with management among my PBG plant and this seems like a rumor..nothing more as of yet. If it is a truth I hate it.

PepsiBlue
10-20-2008, 01:07 AM
Also I love how diet pepsi max is also receiving a redesign, even tho THEY JUST redesigned it the other week! I know, I know to remove the diet, but still...

greg
10-20-2008, 03:50 PM
If this is the new logo then I think we may have just seen a chink in Indra Nooyi's armor.

Ram0n C0keah0lic
10-21-2008, 01:36 AM
Can you imagine the logos of the Pepsi bottling companies with the new Pepsi globe design?...

Tannerman
10-21-2008, 04:58 PM
As PepsiBlue has noted, Diet Pepsi Max just recently got a redesign in packaging...


Old:
http://www.bevreview.com/wp-content/image_dietpepsimax1.jpg (http://www.bevreview.com/2008/10/21/update-diet-pepsi-max/)

New:
http://www.bevreview.com/wp-content/image_dietpepsimax2.jpg (http://www.bevreview.com/2008/10/21/update-diet-pepsi-max/)

Looking at the revised design, one wonders if the rename was in the works for a while, since you could easily drop the "Diet Pepsi" off this logo and have a nice clean Pepsi Max look:


http://www.bevreview.com/wp-content/image_dietpepsimax3.jpg

Ram0n C0keah0lic
10-22-2008, 12:47 PM
More information about the possible new Pepsi logo... and also the possible new Mountain Dew and Gatorade Logos...

Brand New: Pepsi, Revealed. Sort of. (http://www.underconsideration.com/brandnew/archives/pepsi_revealed_sort_of.php)

IMO the new Pepsi script reminded me the diet Pepsi script from the end of the 70's and the beginning of the 80's...

Ram0n C0keah0lic
10-22-2008, 09:31 PM
Here's an image from the link I posted previously...

http://www.underconsideration.com/brandnew/archives/pepsi_new_work.gif

PepsiBlue
10-22-2008, 10:15 PM
When I read lower case font for pepsi, I thought of that, except for the e with that wiggly line.
If they are so content on shortening mtn dew, they should just call the diet one "Diet Dew"
Also I wonder if the other pepsi soda's will get a smiley logo like pepsi one.
Its a shame tho I really like the current pepsi max logo, all they need to do is drop diet.
Also diet pepsi goin back to a white/gray label? I liked the light blue label.

XLS_04
10-23-2008, 01:09 AM
You gotta be kidding me, this is a joke...right?????? Pepsi please consider your negative reviews all over the internet and do not use these logos!

Mr Zabe
10-23-2008, 01:17 AM
Ditto
What ever happened to the notion of substance over style?
The soda pop in the can/bottle "hooks" the consumer,
not the IMO "neo bland" proposed designs.

popologist
10-23-2008, 06:47 PM
Also diet pepsi goin back to a white/gray label? I liked the light blue label.

they're probably hoping people mistake it for diet coke. lol

popologist
10-23-2008, 06:50 PM
As PepsiBlue has noted, Diet Pepsi Max just recently got a redesign in packaging...


i liked the old pepsi max packaging, but... i tried pepsi max once and thought it was the most awful tasting soda i've ever had (even worse than diet coke!). it sort of tasted like it didn't have sweetener in it... or that it had pepper in it. it was just odd. coke zero and pepsi one are better.

popologist
10-23-2008, 07:00 PM
thanks for the pics, Ramon!

the new logo for pepsi max and diet pepsi looks... odd. the one for pepsi isn't quite as strange, but i still think it's risky for pepsi to alter their logo so drastically.

as for the font... i agree with Ramon... it looks kind of "retro" (like old diet pepsi). other words that came to mind when i saw it was "weak" and "feminine". there's nothing "bold" about that font... especially compared to Coca-Cola's iconic script.

i'm a little baffled. i mean, the prevailing opinion on here is that the new logo sucks... but, i'm assuming pepsi must've test-marketed the heck out of this thing.

hmm...

ps--the Mtn Dew and Gatorade logos are ok... but nothing to write home about.

Here's an image from the link I posted previously...

http://www.underconsideration.com/brandnew/archives/pepsi_new_work.gif

popologist
10-23-2008, 07:03 PM
compare the new pepsi logo to...
http://westsidegrocery.com/yahoo_site_admin/assets/images/Coca-Cola_logo.4691312_std.jpg

CitrusCola
10-23-2008, 09:09 PM
That new Pepsi logo looks too much like the logo that a certain candidate for president uses....

popologist
10-23-2008, 11:29 PM
That new Pepsi logo looks too much like the logo that a certain candidate for president uses....

OMG! you're so right. i didn't even catch that.

Ram0n C0keah0lic
10-23-2008, 11:45 PM
That new Pepsi logo looks too much like the logo that a certain candidate for president uses....

Pepsi logo will have a CHANGE WE CAN'T BELIEVE IN... :D

Tannerman
10-23-2008, 11:56 PM
Clearer images of the bottles have been posted online (http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php). Does this change your opinion of the new design at all?

PepsiBlue
10-24-2008, 02:35 AM
Clearer images of the bottles have been posted online (http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php). Does this change your opinion of the new design at all?

I think it looks bad, even if they used the regular pepsi globe I still wouldn't like it (EVen tho it would still be slightly better than the smiling logo) and mtn dew just looks really bad. Also I don't like that diet pepsi is using silver instead of light blue.
Also it'll be intering to see what happens to the labels of the rest like pepsi one, who uses black as its background color.
I liked pepsi being the soda with the extravagant graphics, and coke having the simplier graphics.

Dewman1979
10-24-2008, 03:34 AM
wow...the mountain dew logo looks awful

XLS_04
10-24-2008, 04:15 AM
The "pepsi" font looks too feminent. The font is from the 1975 diet pepsi logo and the wave in the "e" is from the wave under the diet pepsi logo from 1975 as well. This logo looks like it was easy to create and did not take much time and effort as there are no modern effects that most logos have today.

They really messed up the Gatorade logo, it now looks like a school football team. Honestly the whole batch of logos are bad. I can only imagine how bad the rest of these "new" old looking logos will be.

We seriously need to contact Pepsi and tell them not to go through with these logos! I'm honestly not being biased but Pepsi always had logos that looked modern. Coke was always the retro brand.

Cokeologist
10-24-2008, 09:04 AM
compare the new pepsi logo to...
http://westsidegrocery.com/yahoo_site_admin/assets/images/Coca-Cola_logo.4691312_std.jpg

Sure wish Coca-Cola was using this version of the wave rather than the flattened version they are using now...

popologist
10-24-2008, 03:31 PM
Clearer images of the bottles have been posted online (http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php). Does this change your opinion of the new design at all?

i don't hate the new logos as much as everyone else, but, then again, i don't really drink pepsi.

i like the sierra mist logo a lot... and the pepsi logo is okay.

i just think the risk of the new design is that it seems to abandon the traditional pepsi logo... which they will no doubt return to eventually.

maybe i'm wrong but that's what i think the biggest danger (for pepsi is). on the other hand, does packaging matter that much for a mega-brand like pepsi? i'm not sure.

popologist
10-24-2008, 03:33 PM
Sure wish Coca-Cola was using this version of the wave rather than the flattened version they are using now...

i agree. i prefer the traditional coke "ribbon". but i think coca-cola wanted to go with a more sophisticated, under-stated look... so they thinned it out. eventually the thicker, more dynamic ribbon will return.

the saint
10-24-2008, 07:33 PM
It is all in a grand scheme of things. The logos are real, the dew name is no longer going to be "mountain" dew but will be changed to "mtn" dew.

Pepsi is in a shortened version "going after younger people who recognize the abbreviation for mountain similar to abbreviations for other words often used in text messaging" or something to that effect. blah blah blah skip thru the inter office memo...blah blah blah....we made so much money last year our ceo got blah blah blah


The Pepsi logos are are supposedly for a more modern look, for Pepsi using corn sweetener, the old globe will be used for Pepsi using something a bit older as a sweetener .... .... .....

blah blah blah. Lets have a great holiday season and thanks for blah blah blah


I really didn't read much into the 8 page memo front and back just kind of skipped thru it, I think the logos are kind of corny looking but I don't get the big bucks for thinking up such great ideas, I get paid to "run the plays" that people who make the big bucks come up with.

PepsiBlue
10-24-2008, 07:36 PM
i agree. i prefer the traditional coke "ribbon". but i think coca-cola wanted to go with a more sophisticated, under-stated look... so they thinned it out. eventually the thicker, more dynamic ribbon will return.

I think the ribbon that went thru "Coca-Cola" was the best.

Android
10-24-2008, 09:37 PM
Hmm, looks to be that Pepsi Max is taking over the black/white look of Pepsi One. Does that mean Pepsi One's days are also limited? I hope not, as it's one of the few Pepsi products I drink anymore.

-Andy

popologist
10-25-2008, 12:05 AM
Hmm, looks to be that Pepsi Max is taking over the black/white look of Pepsi One. Does that mean Pepsi One's days are also limited? I hope not, as it's one of the few Pepsi products I drink anymore.

-Andy
pepsi one tastes better than pepsi max too (in my opinion). before coke zero, pepsi one was probably the best tasting diet cola. i rarely see it around any more though.

also (pepsiblue), my favorite coke logo was when the ribbon ran thru the word coca-cola. ;)

Chad.
10-26-2008, 03:29 PM
i think the new pepsi bottles and cans would look pretty good with the usual pepsi logo with a flattened not stylized/3d look

and i dont really like the mtn dew font or logo , but it looks awesome on the bottle

lordmadone
10-26-2008, 08:12 PM
as always saint you beat me to it :P ..yes the logos have been pretty much confirmed..and I have seen everything from the new sobe lifewater bottles to the gatorade bottles.. VERY interesting and honestly it looks better then I was expecting but still the old logo could have been kept.. *sigh* ..new uniforms now saint? haha..

mjb1124
10-26-2008, 10:49 PM
Ugh, what the heck is Pepsi thinking here? The fonts, the backgrounds, the globe, the abbreviation of "Mountain" - it's all just fugly. The only one that looks halfway decent is Sierra Mist. Also, didn't they just change Max's look?

And unfortunately, this is reflective of where product/company logos in general are going. Wal-Mart - oops, I mean Walmart - is another of numerous examples.

Man, I feel like such a curmudgeon - and I'm only in my mid-20s! Oh well, the product itself is what really counts in the end, and I do love me some Pepsi and Dew.

mofizz
10-27-2008, 12:07 PM
I guess i'm one of the few here who really likes the new logos. I bet they look great on the shelf and in the coolers. I think they are designed to not only complement each other, but stand out against each other on the shelf.

the saint
10-27-2008, 03:12 PM
as always saint you beat me to it :P ..yes the logos have been pretty much confirmed..and I have seen everything from the new sobe lifewater bottles to the gatorade bottles.. VERY interesting and honestly it looks better then I was expecting but still the old logo could have been kept.. *sigh* ..new uniforms now saint? haha..

That will be the day...Pepsi spending money on new uniforms... I am sure they will give us all ONE tshirt (that is usually one of two sizes, xsmall or 3xlarge not "what size do you wear? " but NEXT!!! HERE, that should fit!!! ") of very poor quality that we will have to wash everyday until the new patches get sewn OVER the existing ones. Not going to fix any tears, rips , holes or missing buttons, just sewing a new patch over the existing logo.

popologist
10-27-2008, 05:38 PM
I guess i'm one of the few here who really likes the new logos. I bet they look great on the shelf and in the coolers. I think they are designed to not only complement each other, but stand out against each other on the shelf.

i don't hate them either. i just think it's risky to alter one of the most famous logos in the world... so drastically.

el hombre de los moleculos
10-28-2008, 01:48 PM
the new logos look very web 2.0-y and Target-y, however i like them. especially the sierra mist and mtn dew.

Ram0n C0keah0lic
10-28-2008, 08:51 PM
Pepsi Unveils Packaging to 'Digital and Social Media Influencers'
Adrants
October 27, 2008

http://www.adrants.com/images/pepsi_packaging_110_years.JPG

Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.

Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here:
http://www.adgabber.com/video/video/showFullScreen?id=546804:Video:127547

When the logo was unveiled last week, it received somewhat of a lukewarm reception. Seeing the final product though may sway some naysayers. The logo and product design are sleek, simple and refined. It's a welcome change from the rather boxy typeface used since 1962.

As part of the launch, Pepsi is making use of Friendfeed with a room called Pepsi Cooler. Supposedly, it's where all the social media geeks can go and comment ad nauseum on the logo, product design and whether or not any of this has anything to do with the fact the product itself is nothing more than sigar water with a little caffeine tossed in.

Pepsi Unveils Packaging to 'Digital and Social Media Influencers' » Adrants (http://www.adrants.com/2008/10/pepsi-unveils-packaging-to-digital-and.php)

Mr Zabe
10-28-2008, 09:40 PM
Mr R
Outstanding post. Thanks for the info.:)

I saw the new Sierra Mist can on the Perez Hilton blog.
Wow, the new design is very cool and will for sure catch
more attention on the shelf. Nice new look.

PepsiBlue
10-28-2008, 10:11 PM
So cf diet pepsi will be a white can with hard to read silver lettering?
That is just beyond stupid, even somehow stupider then the smiling globe.

popologist
10-28-2008, 10:40 PM
didn't RC cola have a similar blue can with a circular logo of some kind?

http://battellemedia.com/images/RC%20Cola.jpg

popologist
10-28-2008, 10:47 PM
the new pepsi design seems to be following the same premise as the new coke designs of last year--simple and sophisticated.

with that said, couldn't pepsi have redesigned their packaging and still kept their more traditional logo (or altered it less drastically)?

it will be interesting to see how the public reacts to this. it probably won't make much difference in sales though.

PepsiBlue
10-28-2008, 11:17 PM
the new pepsi design seems to be following the same premise as the new coke designs of last year--simple and sophisticated.


But coke pulled it off great, and didnt change their wordmark, and didnt change the basic shape of the ribbon into a god damn smiley.

popologist
10-28-2008, 11:41 PM
But coke pulled it off great, and didnt change their wordmark, and didnt change the basic shape of the ribbon into a god damn smiley.

wow. i'm surprised at how negative the reaction to the logo change has been (on this board and others). i mean, i don't love it, but some of you seem to really hate it. didn't pepsi do market research on this? or did they just ignore it? hmm...

XLS_04
10-29-2008, 01:33 AM
The whole logo redesign process ONLY took 5 months to complete, So that means the whole logo redesign were basically rushed. Sure, a "simple" (by todays standard) 70s logo might work for Coke, but not Pepsi. Pepsi was always for the "here, now & beyond". Anyways, I still think the font looks feminent. Plus the smiley theme is very childish.

Here is an interesting article I just read online about Pepsi's "new" logo....
Pepsi’s New $1 Million Logo Looks Like Old Diet Pepsi Logo | Advertising Industry Blog | BNET (http://industry.bnet.com/advertising/1000270/pepsis-new-1-million-logo-looks-like-old-diet-pepsi-logo/)

PepsiBlue
10-29-2008, 02:18 AM
The whole logo redesign process ONLY took 5 months to complete, So that means the whole logo redesign were basically rushed.

And yet they changed diet pepsi max's label last month, makes no sense if they knew they were just gonna redesign all the soda's including max again.

Ram0n C0keah0lic
10-29-2008, 03:14 AM
didn't pepsi do market research on this? or did they just ignore it? hmm...

I don't think so... it seems more like a drastic measure after the 3rd. quarter financial results...

and thanks Mr. Z for the compliments! all thanks to Google News search... :D

BTW, with this whole packaging change thing... I wonder if Mirinda and Pepsi's 7UP will change their logo too...

http://www.cih.com.my/permanis_logo/mirinda.jpg http://farm4.static.flickr.com/3134/2641563670_fb5ef7ed03_m.jpg

popologist
10-29-2008, 10:23 AM
And yet they changed diet pepsi max's label last month, makes no sense if they knew they were just gonna redesign all the soda's including max again.
Max's logo is the worst of the bunch (in my opinion). It's very dull. Clearly, it's trying to appeal to the Coke Zero crowd, but i think it misses the mark. Coke Zero tastes good. Pepsi Max does not (imo).

popologist
10-29-2008, 10:24 AM
I don't think so... it seems more like a drastic measure after the 3rd. quarter financial results...

and thanks Mr. Z for the compliments! all thanks to Google News search... :D

BTW, with this whole packaging change thing... I wonder if Mirinda and Pepsi's 7UP will change their logo too...

http://www.cih.com.my/permanis_logo/mirinda.jpg http://farm4.static.flickr.com/3134/2641563670_fb5ef7ed03_m.jpg

i don't think i've ever seen that 7-Up logo before, but... i like it. it looks fresh.

Android
10-29-2008, 10:29 AM
again, I see no mention of Pepsi One in those ads. :(

About 7-up, I'm not sure how Pepsi handles their 7-up marketing - as they own it internationally but Cadbury has it in the US. They've already got it a bit different than in the US, but not drastically so. I don't see them veering it away that far from C-S's. You never know though.

popologist
10-29-2008, 10:32 AM
The whole logo redesign process ONLY took 5 months to complete, So that means the whole logo redesign were basically rushed. Sure, a "simple" (by todays standard) 70s logo might work for Coke, but not Pepsi. Pepsi was always for the "here, now & beyond". Anyways, I still think the font looks feminent. Plus the smiley theme is very childish.

Here is an interesting article I just read online about Pepsi's "new" logo....
Pepsi’s New $1 Million Logo Looks Like Old Diet Pepsi Logo | Advertising Industry Blog | BNET (http://industry.bnet.com/advertising/1000270/pepsis-new-1-million-logo-looks-like-old-diet-pepsi-logo/)
the new logo does look suspiciously like the Obama logo. did pepsi even consider how ridiculous and passe their logo would look if McCain somehow manages to win? will they then come up with a new logo using McCain's font and a star? lol

popologist
10-29-2008, 10:33 AM
again, I see no mention of Pepsi One in those ads. :(

About 7-up, I'm not sure how Pepsi handles their 7-up marketing - as they own it internationally but Cadbury has it in the US. They've already got it a bit different than in the US, but not drastically so. I don't see them veering it away that far from C-S's. You never know though.

interesting observation. perhaps they're replacing Pepsi One with Pepsi Max... which would be a shame. at least Pepsi One tasted good.

PepsiBlue
10-29-2008, 12:54 PM
Well I hope that pepsi wild cherry's can/label is red.

Ram0n C0keah0lic
10-29-2008, 02:45 PM
More pictures of the new Pepsi cans, the new 12 pack design and more comments at the PepsiCo's official flickr photostream:

Flickr: PepsiCo's Photostream (http://www.flickr.com/photos/31870561@N07/)

mjb1124
10-29-2008, 03:32 PM
Well, I for one really like the taste of Pepsi Max. I actually like it more than Coke Zero at this point, and definitely more than Pepsi One, which used to be better before they switched to Splenda.

But I don't know if this means the death of One - they haven't revealed Wild Cherry's look either and I doubt that's going anywhere. (I'm also curious to see what that looks like, though I'm sure it'll be as ugly as the rest.) It's also possible that they won't change the look of Pepsi One, since it's never been consistent with the other varieties anyway.

Ram0n C0keah0lic
10-29-2008, 04:11 PM
The background of Pepsi Max reminded me the background that Coke Zero had at the beginning of 2007...

http://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/Black_and_white_Coke_Zero.jpg/200px-Black_and_white_Coke_Zero.jpg

popologist
10-29-2008, 06:18 PM
i think the pepsi max packaging is the least successful. it just seems bland to me. i really liked the original packaging though (when it was introduced).

even so, it seems that pepsi is trying to do what coke did last year, and kind of get all of its brands on the same page... which makes sense.

i think why some people are shocked by the new design for pepsi is that usually pepsi's new designs are bigger, brighter, bolder... but this time they went the minimalistic route (again, following coke's lead).

there must be a reason both soda companies are following this path. marketing research must be telling them something.

Ram0n C0keah0lic
10-29-2008, 08:26 PM
there must be a reason both soda companies are following this path. marketing research must be telling them something.

I thought first that it was a drastic decision but actually I readed again the news and it said that Arnell Group, the company commisioned by PepsiCo to design the new packaging, spent five months designing this logo... so you're right, probably there's marketing research there...

lordmadone
11-02-2008, 10:06 PM
haha saint... well funny thing is they have no problem ordering us new uniform pants or whatever..its just that it takes FOREVER..I am wearing shorts now in below 50 weather ..I ordered new pants at least two months ago..new shirts at least 3 or 4 ..haven't recieved either.

Anyways the can designs look good but the 12 pack FMs look really ho hum.

Not sure who said it but the diet pepsi max new design looks great from the one one before..a lot more modern in correlation to its new age appeal..its initial design was too silvery and dull...inconsistent.

the saint
11-03-2008, 04:11 PM
Like I said they do not want to spend any money. Sure they will take your order for new uniforms, but when it comes to actually paying for and you receiving them that is another story.
I started way back when in the month of June, when I ordered uni's I ordered a coat/liner combo. I got uni's in about a month, I went thru the entire winter with no Pepsi coat to wear while I was in the process of delivering Pepsi, they said "it's on order" over and over. I was asked at least once a week why I was wearing a New Orleans Saints coat to work (when it was 30 or below, or when there was ice/snow) I always replied "because Pepsi doesn't think that I need a coat I guess, This is the only coat I have that doesn't have another companies logos all over it. I could wear one of those if you like" I finally got the coat I ordered in late September, a full year and 4 months later. When the coat finally came in I didn't even drive a truck anymore I had moved into sales by then. The other sales guys were mad because Pepsi didn't order them a new coat "THIS YEAR" and wanted to know why I had gotten a new coat. I don't think that any of them believed me that it was ordered over a year previous to my receiving it. PBG (here anyway) now doesn't order sales personel anything other than uniforms shirts and pants. If you want a Pepsi coat they will give you an order form and YOU have to pay for it.

Mr Zabe
11-03-2008, 05:24 PM
I wounder how many shelving opportunities are lost due to
a poor "we don't even have company gear" sales image.
Gee, cheap to spite one's nose is pretty darn lame.

Ram0n C0keah0lic
11-19-2008, 11:42 PM
The new logos of Pepsi and Sierra Mist are out now at www.pepsi.com, www.sierramist.com and www.pepsiproductfacts.com, Mountain Dew still has its current logo

Pepsi_Man
11-20-2008, 12:47 AM
I hope they dont make the new logo look monotone and 2-D like they did with the Tropicana lemonade logos a few months ago, those logos look plain and empty.

I still can't believe they would ruin the iconic globe and make it a smiley face. This might be the first Pepsi logo redesign that I actually hate....we need more pics of it though.

I completly agree with the new Tropicana!

wonkapete
11-20-2008, 01:24 PM
I just acquired a set of the cans..

meetingpeopleiseasy
11-20-2008, 02:21 PM
Wow those are awful.

Supra TT
11-20-2008, 07:08 PM
They are awful

lordmadone
11-20-2008, 07:22 PM
Saw a set of the cans in my plant managers office...and in person they look GOOD. The Mist and Mt.Dew ARE NOT set in stone but the Pepsi is from his mouth he said.

Pepsi_Man
11-20-2008, 10:46 PM
Pepsi can video

Pepsi Unveils Packaging to 'Digital and Social Media Influencers' - AdGabber (http://www.adgabber.com/video/video/show?id=546804%3AVideo%3A127547)

Android
11-20-2008, 11:28 PM
So Pepsi Man, any word on the fate of Pepsi One? My most-consumed Pepsi product these days ;)

-Andy

Pepsi_Man
11-20-2008, 11:34 PM
So Pepsi Man, any word on the fate of Pepsi One? My most-consumed Pepsi product these days ;)

-Andy

Rumor has it that it's DC'd. I have one store that is a diet store and they don't even sell Pepsi One. They sell Diet Brisk, Diet Orangeade, Diet Caffeine Free Pepsi, Light Lemonade and even Light Trop Berry but couldn't sell Pepsi ONE when they had it. How is MAX doing?

BluejacketT
11-21-2008, 12:56 AM
The new cans are boring looking.

meetingpeopleiseasy
11-21-2008, 01:38 AM
I believe this is the final Mountain Dew packaging.
http://img.photobucket.com/albums/v86/Thekraken/omgmtndew.jpg

Android
11-21-2008, 06:46 AM
Rumor has it that it's DC'd. I have one store that is a diet store and they don't even sell Pepsi One. They sell Diet Brisk, Diet Orangeade, Diet Caffeine Free Pepsi, Light Lemonade and even Light Trop Berry but couldn't sell Pepsi ONE when they had it. How is MAX doing?

Bummer. Neither seems to move very well around here, at least as far as I can tell. P1 is only sold in 12pks. MAX, I know they changed the logo and all that, but so far the old logo is still almost everwhere in every package.

I just bought a few 12Pks of P1 yesterday, they had a production date of 9/29 on them.

PepsiBlue
11-22-2008, 05:04 PM
So I was cleaning a movie theatre yesterday, and there itw as in the cupholder, a new pepsi can, then later on I was in wawa yesterday they had the new diet pepsi 12 packs.
The simplicity does look a bit better in person, I still think they shouldve kept the pepsi globe the same.

leisuredrummer
11-22-2008, 09:06 PM
I believe this is the final Mountain Dew packaging.
http://img.photobucket.com/albums/v86/Thekraken/omgmtndew.jpg

That is hilarious.

Android
11-22-2008, 10:15 PM
i don't hate them either. i just think it's risky to alter one of the most famous logos in the world... so drastically.

I agree with that. The 3-D-ish version of the "ball" you now see on the Pepsi website is a little better. I still think it's unattractive though - to me it looks like a stroke victim trying to smile - lopsided and "off"

http://members.trainorders.com/android/Pepsi/NewPepsiBall.jpg

popologist
11-23-2008, 06:49 AM
someone posted this on another website:

http://img60.imageshack.us/img60/893/pepsiau2.jpg

Android
11-23-2008, 07:45 AM
Yeah, this logo sure does lead itself into that interpretation doesn't it?

I'd seen this one previously:

http://frivmo.com/blog/img/pepsi-ass.jpg

Which, is paradoxial, as the biggest ass-crack shown is on on a diet soda.
You'd think the Pepsi drinker would have the biggest crack!. http://www.thesamba.com/vw/forum/images/smiles/icon_twisted.gif

popologist
11-23-2008, 12:03 PM
lol.

never saw those, but that's funny.

Mr Zabe
11-29-2008, 10:43 AM
I picked up some of the new Pepsi fridge packs.
Pepsi has given new meaning to the concept of dull.
The fridge pack and can designs have the shelf appeal of burnt toast.
I find it hard to beleive any focus group of cola drinkers would
favor this design concept.

popologist
11-29-2008, 10:54 AM
I picked up some of the new Pepsi fridge packs.
Pepsi has given new meaning to the concept of dull.
The fridge pack and can designs have the shelf appeal of burnt toast.
I find it hard to beleive any focus group of cola drinkers would
favor this design concept.

maybe instead of asking a focus group which design they liked best... pepsi decided beforehand that they wanted to give pepsi a more sophisticated look; and, therefore, didn't ask people which design they liked best, but instead asked them which design looked most sophisticated.

in other words, their goal was not "pizzazz" or mass appeal... it was sophistication.

i'm just guessing, of course. but judging by the reaction to most of the people on this board (and others), the design is a big flop.

Chad.
11-29-2008, 05:15 PM
supposively mtn dew has already changed

TheDieline.com: The #1 Package Design Website, World's Best Packaging: "MTN DEW" Cleans up their act (http://www.thedieline.com/blog/2008/11/mtn-dew-cleans.html)

fusion
11-29-2008, 05:21 PM
I'm seeing Pepsi and Diet Pepsi in the new fridge packaging, and Diet Pepsi 6 pack 24 ounce - the label is shiny.

popologist
11-29-2008, 08:48 PM
supposively mtn dew has already changed

TheDieline.com: The #1 Package Design Website, World's Best Packaging: "MTN DEW" Cleans up their act (http://www.thedieline.com/blog/2008/11/mtn-dew-cleans.html)

yeah. the NEW NEW DEW design is much better than the old new dew design. :D

Ram0n C0keah0lic
11-30-2008, 06:12 AM
yeah. the NEW NEW DEW design is much better than the old new dew design. :D

True... it looks better than the proposed one... but IMO it looks a lot like the old one (except for the flying mountains and the mtn instead of mountain):

http://homepage.mac.com/catservants/iblog/C755781129/E20060430212615/Media/Mountain%20Dew%20logo%20189X154.jpg

Ram0n C0keah0lic
11-30-2008, 06:22 AM
I'm seeing Pepsi and Diet Pepsi in the new fridge packaging, and Diet Pepsi 6 pack 24 ounce - the label is shiny.

Yep. I saw it on this pic at flickr... and probably the people is a little confused with this new packaging... :p

http://farm4.static.flickr.com/3245/3059100077_a38bf60442_o_d.jpg

http://www.flickr.com/photos/bierdoctor/3059100077/

popologist
11-30-2008, 06:46 AM
lol.

yeah. when supermarkets have to put up specials signs telling the customer what product something is then... it's probably safe to say that the design has failed.

popologist
11-30-2008, 06:48 AM
customers are probably confused by the new logo... thinking that it's really a store knock-off brand at first.

Mr Zabe
11-30-2008, 12:52 PM
As well, as of yet I have not seen TV or print adds promoting the new design.
It lessons the chance of brand recognition and impulse sales. That shelve
sign is probably the worst POP I have seen in a long time. The local Pepsi sales
person needs to "attempt" to work with the store manger to fix that problem.

Ram0n C0keah0lic
11-30-2008, 08:35 PM
I just searched on the Trademark Electronic Search System of the USPTO, where the new Pepsi logos were found (Trademark Electronic Search System (TESS) (http://tess2.uspto.gov/bin/gate.exe?f=tess&state=a2m3tg.1.1)), and I found the updated logos and labels of the new proposed Mtn Dew lineup...

mjb1124
11-30-2008, 08:38 PM
The revised Mountain Dew design does look a lot better, though the "Mtn Dew" thing still kinda bugs me.

As for Pepsi's look...I'll admit I don't hate it as much now that I see it in person, but it still leaves much to be desired. Plus Diet Pepsi, with its plain silver background, now looks like just as much of an old lady drink as Diet Coke.

Ram0n C0keah0lic
11-30-2008, 08:53 PM
And on the same website I found this... I'm not sure guys... but it seems to me that an american version of Pepsi Retro will be released soon...

Ram0n C0keah0lic
12-01-2008, 02:38 AM
And on the same website I found this... I'm not sure guys... but it seems to me that an american version of Pepsi Retro will be released soon...

Yep... from Brandweek:

"Also up for 2009, according to the report: Pepsi Natural, with sugar, all-natural ingredients and glass bottle packaging"

Pepsi Earnings Lose Fizz (http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3id1be9498d926d2ac5e1c3505b03b77cd)

Chad.
12-01-2008, 02:45 AM
i really dislike the new new look for mountain dew i was really looking forward to older new one i thought it was the best of the new pepsi ones by far

mjb1124
12-01-2008, 02:53 AM
Yep... from Brandweek:

"Also up for 2009, according to the report: Pepsi Natural, with sugar, all-natural ingredients and glass bottle packaging"

Pepsi Earnings Lose Fizz (http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3id1be9498d926d2ac5e1c3505b03b77cd)

I'm all for cane sugar and glass bottles, but the "all natural ingredients" part worries me, especially after tasting Red Bull Cola. Again, some things just aren't meant to be natural. Also, that logo is as ugly as the rest. But hey, I'll give it a shot when it comes out.

popologist
12-01-2008, 10:23 AM
i think this "all natural" soda thing is gonna flop. i mean, sure, for a few enthusiasts, soda with real sugar may taste better, but... most people probably won't notice the difference.

furthermore, let's face it... it's soda. whether it has corn syrup or sugar, soda just isn't a "healthy" drink. it's a treat. all these attempts to make it seem "healthy" seem kind of futile to me... or, even, misleading.

leisuredrummer
12-02-2008, 03:53 AM
Saw these in Wally World tonight, thought I would post, maybe everyone has seen it already but eh:

http://img.photobucket.com/albums/v255/murder_girls/SSPX0639.jpg
http://img.photobucket.com/albums/v255/murder_girls/SSPX0641.jpg
http://img.photobucket.com/albums/v255/murder_girls/SSPX0642.jpg

I don't really care for it much in my opinion. To me it looks like a letterman jacket but maybe thats the point.

Android
12-02-2008, 05:57 AM
i think this "all natural" soda thing is gonna flop. i mean, sure, for a few enthusiasts, soda with real sugar may taste better, but... most people probably won't notice the difference.

furthermore, let's face it... it's soda. whether it has corn syrup or sugar, soda just isn't a "healthy" drink. it's a treat. all these attempts to make it seem "healthy" seem kind of futile to me... or, even, misleading.

Well, it's not this Pepsi Natural that I'm wanting anyway. From what I've heard of reviews of it in Mexico, it doesn't sound that great. I'd just like good old normal Pepsi, with sugar instead of corn sludge in it. Glass would be nice too, of course. There not being any kosher products in my part of the country, I've not had any cane Pepsi since I got my last load of AD Heusing glass bottles in Davenport Iowa about 7 years ago.

-Andy

popologist
12-02-2008, 10:21 AM
Saw these in Wally World tonight, thought I would post, maybe everyone has seen it already but eh:

http://img.photobucket.com/albums/v255/murder_girls/SSPX0639.jpg
I don't really care for it much in my opinion. To me it looks like a letterman jacket but maybe thats the point.

thanks for the pics.

i think the new gatorade logo is worse than the others. i mean, seriously, why is pepsi destroying its established brands like this?!? did they just hit the panic button because sales were sliding? or are they just trying to be cool? i really don't know. it just seems like a mistake.

Ram0n C0keah0lic
12-02-2008, 11:44 AM
Is this for real???

popologist
12-02-2008, 02:37 PM
does pepsi have new leadership or something? seriously. it's hard to explain what they're doing to their logos.

lordmadone
12-02-2008, 03:33 PM
Blech the gatorade logo is not that great...saw the new logo for sierra mist in a fridgepack with the current(well now old) logo on it..they always do that..no new bottles yet..just got in the new pepsi FM packages..once I set up a display with them on it..the logo is definately emphasized and makes the packaging more noticeable then before..especially when double stacked on the same side in the same direction.

amyers
12-03-2008, 12:29 AM
http://i12.photobucket.com/albums/a217/AaronMyers/utf-8BSU1HMDAxMDEuanBn.jpg

eww

EDIT: Yes, that's a 12pk of Fanta in the top left-hand corner, don't know why it's there.

Pepsi_Man
12-03-2008, 04:18 AM
We are starting advertisement this month through the Super Bowl.

Ram0n C0keah0lic
12-03-2008, 11:40 AM
I liked the "eww" comment :D

popologist
12-03-2008, 03:22 PM
I liked the "eww" comment :D

the current/old mountain dew logo looks better than the new new one (which looks kind of scary). but, to be fair, does bad packaging keep people from buying a product? probably not.

Android
12-03-2008, 06:43 PM
For a hardcore fan of the product, you're right. But for casual buyers, image and logo do have an effect. There is a reason why they spend months and throw lots of money on studies about logos and packaging decisions. But as mentioned I think previously in this thread, when they do make studies, it often depends on just how they ask their questions.

popologist
12-03-2008, 06:59 PM
For a hardcore fan of the product, you're right. But for casual buyers, image and logo do have an effect. There is a reason why they spend months and throw lots of money on studies about logos and packaging decisions. But as mentioned I think previously in this thread, when they do make studies, it often depends on just how they ask their questions.

well, from the reaction i've seen on this board and others, the new logos are a flop. apparently, pepsi asked the wrong questions during their market research...

Mr Zabe
12-03-2008, 07:52 PM
My guess is that the sample (casual soda pop drinkers,regular soda pop drinkers and core brand drinkers)
were surveyed on impulse buying. Impulse buying at the shelf and end cap displays. I bet they were
shown a few different designs. I'm sure you can see where Pepsi could have influenced their opinion one way or another just by the design options presented to them.

Ram0n C0keah0lic
12-03-2008, 08:46 PM
Found a pic of the new Pepsi label at flickr: 315.365 - Pepsi Rocks on Flickr - Photo Sharing! (http://www.flickr.com/photos/kcjacoby/3080718606/)

At first sight, it looks like a see-through label... is it?

http://farm4.static.flickr.com/3178/3080718606_34d8722294_b.jpg

amyers
12-03-2008, 11:19 PM
the current/old mountain dew logo looks better than the new new one (which looks kind of scary). but, to be fair, does bad packaging keep people from buying a product? probably not.

I don't know.. does it?

http://farm4.static.flickr.com/3245/3059100077_a38bf60442_o.jpg

meetingpeopleiseasy
12-03-2008, 11:35 PM
I don't know.. does it?

http://farm4.static.flickr.com/3245/3059100077_a38bf60442_o.jpg
hahahahahahahahahahahaha

popologist
12-04-2008, 01:05 AM
[QUOTE=amyers;365823]I don't know.. does it?

touche!

Android
12-04-2008, 01:18 PM
well, from the reaction i've seen on this board and others, the new logos are a flop. apparently, pepsi asked the wrong questions during their market research...


LOL, that was the point, and yeah I agree 100%! I think it was research like that which partially led to Coca-Cola going to New Coke. ugh.

popologist
12-04-2008, 02:13 PM
LOL, that was the point, and yeah I agree 100%! I think it was research like that which partially led to Coca-Cola going to New Coke. ugh.

what i'm wondering is... didn't anyone in the meetings raise their hand and say, "you know. i don't know about these logo ideas. they seem a bit extreme..."

if so, that person is probably looking really good right now. lol ;)

my guess is that pepsi saw that coke's market share was falling more slowly than pepsi's... and they attributed it to coke's more "sophisticated" packaging. but i don't think it has anything to do with that. i think it has to do with pepsi has been aiming at the "youth market" for decades now... but youths are drinking other things besides soda now. meanwhile... the yuppie crowd that coke's been targeting all these years are sticking with coke, diet coke and sprite. and, then there's coke zero which is bringing in new, younger soda drinkers.

meetingpeopleiseasy
12-04-2008, 04:45 PM
what i'm wondering is... didn't anyone in the meetings raise their hand and say, "you know. i don't know about these logo ideas. they seem a bit extreme..."

if so, that person is probably looking really good right now. lol ;)

my guess is that pepsi saw that coke's market share was falling more slowly than pepsi's... and they attributed it to coke's more "sophisticated" packaging. but i don't think it has anything to do with that. i think it has to do with pepsi has been aiming at the "youth market" for decades now... but youths are drinking other things besides soda now. meanwhile... the yuppie crowd that coke's been targeting all these years are sticking with coke, diet coke and sprite. and, then there's coke zero which is bringing in new, younger soda drinkers.
Also, Coke tastes better than pepsi.

leisuredrummer
12-04-2008, 09:08 PM
I personally prefer Pepsi's taste to Coca-Cola but I would rather be seen with a coke? Does that make sense?

Anywho, I saw the new Pepsi design at Wally World and I have to say that I actually like it better, it's very clean and gets the point across. I have thought in recent years that Pepsi had just become too over the top with their can designs, it was just a mush of pop culture crap. This is nice change of pace.

As for the new Mountain Dew and Gatorade design, noooooo way.

PepsiBlue
12-04-2008, 11:18 PM
So I saw the 2 liter of caffeine free diet pepsi, which has a white background (Diet Pepsi has the shiny silver background), kinda reminds of of the pepsi labels from 10 years ago and before with the white background.
http://img408.imageshack.us/img408/1448/mecfdpepsiop6.jpg

meetingpeopleiseasy
12-05-2008, 12:13 AM
Why do you have an Ashton Kutcher poster?

popologist
12-05-2008, 12:55 AM
Why do you have an Ashton Kutcher poster?

it looks like it's a movie poster of some kind.

PepsiBlue
12-05-2008, 03:25 AM
it looks like it's a movie poster of some kind.

The Butterfly Effect, I thought it was good :::::runs away::::::

Also, in the walmart supercenter I was in today, they had some diet pepsi max 12 packs still with the old label from a few months ago, it will be funny when you see all 3 diet pepsi max labels in stores, lol.

leisuredrummer
12-05-2008, 04:58 AM
I dig the white label myself, they should have used it as the regular diet Pepsi (by the way, do I have to capitalize the word "Pepsi" now even though their own company doesn't?).

I liked The Butterfly Effect as well. No shame.

popologist
12-05-2008, 02:22 PM
I personally prefer Pepsi's taste to Coca-Cola but I would rather be seen with a coke? Does that make sense?


that's a very interesting comment...

why do you say that?

leisuredrummer
12-06-2008, 05:20 AM
Well I'm not sure exactly. I like the taste of Pepsi better but for some reason I just think Coca-Cola represents me better. It must go deep, I really like their design, what they stand for, where they came from, etc, much more than Pepsi.

Ram0n C0keah0lic
12-06-2008, 05:26 AM
Also, Coke tastes better than pepsi.

Here in Mexico definetely Coke tastes better than pepsi... :D

popologist
12-06-2008, 07:56 AM
Well I'm not sure exactly. I like the taste of Pepsi better but for some reason I just think Coca-Cola represents me better. It must go deep, I really like their design, what they stand for, where they came from, etc, much more than Pepsi.

i think a lot of "brand loyalty" has a lot to do with what you just said. not just regarding sodas, but regarding a lot of products. people often buy a product because they think it says something about who they are as a person... or who they want to be.

which is why companies spend so much money trying to create an image for themselves. ;)

Mr Zabe
12-06-2008, 01:44 PM
i think a lot of "brand loyalty" has a lot to do with what you just said. not just regarding sodas, but regarding a lot of products. people often buy a product because they think it says something about who they are as a person... or who they want to be.

which is why companies spend so much money trying to create an image for themselves. ;)
Ditto
"I drink Pepsi, therefore I am." :)

Android
12-06-2008, 06:09 PM
Me, I'm loyal to the taste. I mean, image does make a little difference, but not enough to make me change products. Might make me try a product I've not had before. I wonder what kind of image Pepsi is trying to foster with this new logo. We'll have to wait for the advertising that goes with it to come out to find out I guess.

-Andy

mjb1124
12-06-2008, 10:14 PM
Today I spotted the new look on 20 oz bottles of regular, Diet, CF Diet, and Max. I got a bottle of Max, and am I crazy or did they reformulate it? To me the taste seemed mellower than what I was used to, with both less sweetness and less bite. Kind of like a less diety Diet Pepsi, or perhaps like the old Pepsi One (obviously it's been a long time since I've tasted that). But maybe it was just me. The ingredients list appeared to be the same, with Ace-K and ginseng.

That aside, the new bottle looks so grim. So much black, from the background, to the bottom half of the globe, to the cap, to the dark color of the drink itself. That combined with the maniacal laughing "smile" of the globe makes Pepsi Max look like the Drink of Death now. :D

Ram0n C0keah0lic
12-07-2008, 04:16 AM
24 pack box... from Flickr too...

http://farm4.static.flickr.com/3156/3085796061_604a8f185c_b_d.jpg

popologist
12-07-2008, 07:04 AM
coca-cola's packaging will really stand out next to new pepsi packaging.

Mr Zabe
12-07-2008, 07:59 AM
Sorry to repeat myself.
The new Pepsi design/logo looks like crap.

Android
12-07-2008, 01:13 PM
Sorry to repeat myself.The new Pepsi design/logo looks like crap.

What like this, Mr Z? http://www.thesamba.com/vw/forum/images/smiles/icon_twisted.gif

http://members.trainorders.com/android/Pepsi/PoopsiLogo.jpg

Mr Zabe
12-07-2008, 04:21 PM
LMAO.....Flush it.

the saint
12-07-2008, 08:36 PM
What like this, Mr Z? http://www.thesamba.com/vw/forum/images/smiles/icon_twisted.gif

http://members.trainorders.com/android/Pepsi/PoopsiLogo.jpg

That is just wrong!! Funny as hell, but wrong!!!

Ram0n C0keah0lic
12-08-2008, 12:39 AM
He he! Poopsi! that's great! :D

leisuredrummer
12-09-2008, 05:31 AM
i think a lot of "brand loyalty" has a lot to do with what you just said. not just regarding sodas, but regarding a lot of products. people often buy a product because they think it says something about who they are as a person... or who they want to be.

which is why companies spend so much money trying to create an image for themselves. ;)

Exactly. By the way, I'm not saying I live this way, I buy Pepsi 75% of the time when I want cola. I don't go out and buy Coke just because I would rather be seen with it. It's simply the way I feel. Their money was well spent on me, ha.

Being a marketing major, I am fascinated by Pepsi's change.

lordmadone
12-09-2008, 04:16 PM
People in my market seem to be quite receptive of the change..some question if its the same taste and I tell them of course yes but they recognize it for the most part...hell buying 3/10 twelve packs at the pace they were this past week was suprising..3.33 each? Sheesh..

mofizz
12-09-2008, 05:35 PM
I had a funny one today. Someone thought the new Diet Pepsi 12 packs were "Diet Pepsi Zero" and not Diet Pepsi. They clearly didn't make the connection from old packaging to new.

Nothing but positive on the regular Pepsi packages though.

Android
12-09-2008, 08:29 PM
I saw a Pepsi merchandiser at a store today and almost asked him his opinion of the new logo. But I didn't because I didn't think I could ask the question without putting my own personal bias (ie, hate) into it. :rolleyes:

Ram0n C0keah0lic
12-09-2008, 11:27 PM
No sight of the new logo yet here in Mexico... Pepsi is still occupied with its christmas promotion: the wiwichus... (Wiwichus (http://www.wiwichus.com))... Gatorade neither...

leisuredrummer
12-10-2008, 01:57 AM
Walked up on this in Wally World and from a ways back I was curious if Twist Up had a new logo, turned out to be the new Sierra Mist. I realllllly don't like this one, looks far too generic.

http://img.photobucket.com/albums/v255/murder_girls/SSPX0671.jpg

iPwnd
12-14-2008, 02:45 PM
Walked up on this in Wally World and from a ways back I was curious if Twist Up had a new logo, turned out to be the new Sierra Mist. I realllllly don't like this one, looks far too generic.

http://img.photobucket.com/albums/v255/murder_girls/SSPX0671.jpg


looks more like stoner mist to me

Mr Zabe
12-14-2008, 04:25 PM
Blazing Mist....LMAO

iPwnd
12-15-2008, 07:34 PM
nice one zabe

BRH
12-21-2008, 01:59 AM
I hadn't been to the Bev Board in quite awhile and I was surprised by all the negative reaction to the new Pepsi logo. I actually really love the new logo. I had commented on what an improvement it was to my friends when I recently began seeing it for the first time. Personally, I love the clean, simplistic, modern look of the new logo. I like modern and contemporary furniture and art and decorations and this new Pepsi logo reminds me of that style. Also, anything is better than their previous horrible campaign with all the different artist drawings on the cans and bottles. There were way too many different images and they were all incredibly cluttered and tacky. This new logo is like a breath of fresh air and while I don't often remark to friends about logos on products; I immediately mentioned this one and also immediately bought some as well.

I can definitely see where Pepsi is going with this campaign. I think it has the potential to connect with a younger audience and a more upscale audience. If I had to some up my reaction to the new logo in one word it would be "elegant". That may sound like a strange thing to say about a soda can logo, but that's how it strikes me. As I said, i see what they are trying to convey, but the big question is, will this more upscale, modern audience be receptive to soda/cola at all. Although the logo will be appealing, many in this group have moved away from soda over the past decade, so we'll have to see if it connects or not. But anyway, I just wanted to chime in and be a lone voice who really loves the new logo.

Also, my personal favorite of Pepsi's products is Pepsi Wild Cherry. Does anyone know if it is getting a redesigned logo as well? I sure hope they aren't going to quit making it. Pepsi Wild Cherry, along with Cheerwine and Dr. Pepper are my personal soda mainstays and constant favorites.

Android
12-21-2008, 03:19 AM
Well, there has to be a number of people who like the new logo, otherwise they'd never have switched. I'm just not one of them. It's not the first time either - I pretty much hated the Pepsi logo they used in the mid 1990s. I liked it from 1998 til a couple of years ago, but wasn't very impressed with their last tweak in the lettering. This new logo, I just don't like. I've said it before, but to me,that "smile" makes it look like the old logo had a stroke.

popologist
12-21-2008, 06:49 AM
I hadn't been to the Bev Board in quite awhile and I was surprised by all the negative reaction to the new Pepsi logo. I actually really love the new logo. I had commented on what an improvement it was to my friends when I recently began seeing it for the first time. Personally, I love the clean, simplistic, modern look of the new logo. I like modern and contemporary furniture and art and decorations and this new Pepsi logo reminds me of that style. Also, anything is better than their previous horrible campaign with all the different artist drawings on the cans and bottles. There were way too many different images and they were all incredibly cluttered and tacky. This new logo is like a breath of fresh air and while I don't often remark to friends about logos on products; I immediately mentioned this one and also immediately bought some as well.

I can definitely see where Pepsi is going with this campaign. I think it has the potential to connect with a younger audience and a more upscale audience. If I had to some up my reaction to the new logo in one word it would be "elegant". That may sound like a strange thing to say about a soda can logo, but that's how it strikes me. As I said, i see what they are trying to convey, but the big question is, will this more upscale, modern audience be receptive to soda/cola at all. Although the logo will be appealing, many in this group have moved away from soda over the past decade, so we'll have to see if it connects or not. But anyway, I just wanted to chime in and be a lone voice who really loves the new logo.

Also, my personal favorite of Pepsi's products is Pepsi Wild Cherry. Does anyone know if it is getting a redesigned logo as well? I sure hope they aren't going to quit making it. Pepsi Wild Cherry, along with Cheerwine and Dr. Pepper are my personal soda mainstays and constant favorites.

in short, pepsi is trying to be more like coca-cola... after spending decades (and tons of money) trying to make itself out to be something different.

coke switched to a more sophisticated look last year. now pepsi is doing it. so their market research must be telling them something (though i don't know what that is).

it will be interesting to see how this plays out.

the saint
12-21-2008, 10:40 AM
in short, pepsi is trying to be more like coca-cola... after spending decades (and tons of money) trying to make itself out to be something different.

coke switched to a more sophisticated look last year. now pepsi is doing it. so their market research must be telling them something (though i don't know what that is).

it will be interesting to see how this plays out.

I am sorry but that is one of the dumbest things I have ever read. That is like saying " coca cola changed their formula (to coke 2) to be more like Pepsi so that proves Pepsi is better".
Pepsi changed their logo, that is all they did. Pepsi does this every 10 years or so, they have done this since way before all of us were even born, (unless of course there are some people posting here that are 80+ years old) It is just a drastic change much like the one back in the 1940s when they went from script only to having the original globe. In the 1960s they went away from the script all together for just a globe design which changed numerous times thru the 70s,80,90, and early 00s.
It is not "to be more like coca cola" as you say, it is just what it is, a logo redesign.
Now if they changed their color combination from predominatly blue with red and white to predominatly red and white with some blue in it, went back to script logo only and made theirselves a fancy little squiggly line to run underneath the script, then yes I would say they were trying to be more like coke.

Mr Zabe
12-21-2008, 11:35 AM
I am sorry but that is one of the dumbest things I have ever read. That is like saying " coca cola changed their formula (to coke 2) to be more like Pepsi so that proves Pepsi is better".
Pepsi changed their logo, that is all they did. Pepsi does this every 10 years or so, they have done this since way before all of us were even born, (unless of course there are some people posting here that are 80+ years old) It is just a drastic change much like the one back in the 1940s when they went from script only to having the original globe. In the 1960s they went away from the script all together for just a globe design which changed numerous times thru the 70s,80,90, and early 00s.
It is not "to be more like coca cola" as you say, it is just what it is, a logo redesign.
Now if they changed their color combination from predominatly blue with red and white to predominatly red and white with some blue in it, went back to script logo only and made theirselves a fancy little squiggly line to run underneath the script, then yes I would say they were trying to be more like coke. I'll drink to that. LOL Well said.

popologist
12-21-2008, 12:28 PM
I am sorry but that is one of the dumbest things I have ever read. That is like saying " coca cola changed their formula (to coke 2) to be more like Pepsi so that proves Pepsi is better".
Pepsi changed their logo, that is all they did. Pepsi does this every 10 years or so, they have done this since way before all of us were even born, (unless of course there are some people posting here that are 80+ years old) It is just a drastic change much like the one back in the 1940s when they went from script only to having the original globe. In the 1960s they went away from the script all together for just a globe design which changed numerous times thru the 70s,80,90, and early 00s.
It is not "to be more like coca cola" as you say, it is just what it is, a logo redesign.
Now if they changed their color combination from predominatly blue with red and white to predominatly red and white with some blue in it, went back to script logo only and made theirselves a fancy little squiggly line to run underneath the script, then yes I would say they were trying to be more like coke.

i think you misunderstood what i was saying (or, rather, maybe i didn't explain myself clearly). i didn't say that pepsi is trying to make their logo look like coke's logo.

i'm saying that pepsi is trying to make their packaging look more "sophisticated" (their executives have admitted to that)... and, last year, when coke updated their logo, their executives used the same word: sophisticated.

as for "new coke" in the 1980s... well, coke WAS trying to be more like pepsi at the time. pepsi had been gaining market share at the time and so coke thought it would be smart to be more like pepsi... in taste and advertising. they were famously wrong, of course.

obviously, pepsi's recent logo change isn't as drastic as changing their formula, but i do see it as a mistake to change their famous logo so drastically... and i won't be surprised if they change it back to a more recognizable globe within a year.

soda has been losing market share in the US for a decade now and, both, coke and pepsi are scrambling to reposition themselves and repackage themselves... going so far as calling simple soda a "sparkling beverage". it's a bit silly, really... but they've got to do something.

i think this new "sophisticated" packaging by, both, coke and pepsi is their attempt to shake the negative perception soda has acquired over the last decade. the jury is still out on whether it will owrk or not.

Android
12-21-2008, 12:38 PM
I Now if they changed their color combination from predominatly blue with red and white to predominatly red and white with some blue in it, went back to script logo only and made theirselves a fancy little squiggly line to run underneath the script, then yes I would say they were trying to be more like coke.

LOL. The script part of it aside, the color scheme of the 1991-1997 logo was red, white and dark blue... almost Coke colors. They ditched the light blue color entirely, which I thought was big mistake.

And Pepsi really didn't change their logo much between 1970 and 1991. Yeah in the early 70s they "boxed" the logo, and it stayed that way through all those years. In 1987 they made the "Pepsi Ball" a little more prominent and rounded/modernized the letters, which I really liked. But most people can't even see that change when the logos are side by side. Thats about 20 years with no major changes. Then we got the horrible logo from 1992-1997. A much better refinement of that for 1998-2003. A not-as-good refinement of the lettering a couple of years ago.

I do agree though that the contest for consumer designs on their packages led to way too much of a variety of packaging. Still the Pepsi Logo was prominent.

I don't know if I mentioned this here yet or not, but even the Pepsi Recycle logo on the packaging has gotten the new "Bell's Palsy" Pepsi Ball in it now. Last time they tweaked the lettering, they left the "recycle" logo the old way. No more! Here's the old one, I'd throw in the new one but don't have a picture yet.

http://members.trainorders.com/android/Pepsi/PepsiRecycle.jpg

I also notice that the website listed is now pepstistuff.com (http://www.pepstistuff.com). Since the current pepsi stuff campaign is about to end in a few days, I suppose a brand new website is about to be launched featuring all kinds of stuff with the new logo on it??

I might be bitching and grumbling about this, but I'm sure given enough time I'll stop hating the new logo. I guess I really don't like drastic change, unless I can tell it's clearly a change for the better. And I just don't see this one as being any better.

-Andy

popologist
12-22-2008, 01:49 AM
was THIS a real pepsi can? interesting...
http://www.usasoda.com/images/pepsi8.JPG

Android
12-22-2008, 04:16 AM
I've seen that site and picture before. That may be the only place I've seen a picture of that one before. Maybe in a Pepsi collecting book too, but I can't find my old collectors guides right now to look for sure. All I can recall is that it was a prototype that never went into production anywhere. Hasn't Coke proposed to try the same a couple of times as well, with cans stamped like their bottles?

popologist
12-22-2008, 10:39 AM
I've seen that site and picture before. That may be the only place I've seen a picture of that one before. Maybe in a Pepsi collecting book too, but I can't find my old collectors guides right now to look for sure. All I can recall is that it was a prototype that never went into production anywhere. Hasn't Coke proposed to try the same a couple of times as well, with cans stamped like their bottles?

i think it'd look cool if it had some color, but it looks kind of bland as it is... but the grooves are cool.

the saint
12-22-2008, 07:39 PM
I remeber reading something about a prototype "swirl" can going to be test marketed but I don't think that it ever happened. Something about the carbonation being to strong and (for lack of the technical term) pushing the swirl indentions back out of the can. I would imagine that the swirled area would be prone to being more easily punctured as the metal is stressed moreso than a normal can. I am just a poor dumb pop guy though, not an engineer, so what do I know.

popologist
12-22-2008, 08:27 PM
I remeber reading something about a prototype "swirl" can going to be test marketed but I don't think that it ever happened. Something about the carbonation being to strong and (for lack of the technical term) pushing the swirl indentions back out of the can. I would imagine that the swirled area would be prone to being more easily punctured as the metal is stressed moreso than a normal can. I am just a poor dumb pop guy though, not an engineer, so what do I know.
but doesn't coke make those contour cans?

Android
12-23-2008, 12:59 AM
If the date on the Pepsi can was really 1967, It would have verly likely still been a steel can, which I think would have held up to the carbonation.

The Coke "contour cans" - did they ever make it past test marketing? I think those cans were reinforced to withstand the carbonation. I found this note on the internet about them:

the contour can holds the same amount of Coke Classic (12 fluid ounces) as Coke's standard aluminum cans, but is 8 mm taller and 2 grams heavier -- using 15 percent more aluminum than a regular, straight-walled Coke can..... the contour can will consume an additional 25 million pounds of aluminum a year, if it is introduced nationwide. With a 64 percent recycling rate, the institute estimates that approximately 9 million pounds will end up in landfills annually.

Ram0n C0keah0lic
12-23-2008, 01:40 AM
It seems this way will look the Pepsi campaign next year, let's wait to see the TV ads...

The New Advertising: New Pepsi Campaign Creative from TBWA Chiat Day: Outdoor Ads 12/15/08. (http://thenewadvertising.blogspot.com/2008/12/new-pepsi-campaign-from-tbwa-chiat-day.html)

drpep
12-23-2008, 09:31 PM
I remember reading that two of the problems with the contour cans was vending machine trouble and not fitting into the current can sets because of the taller can.

Ram0n C0keah0lic
12-29-2008, 03:10 AM
Here's the link to Pepsi's first ad with the new logo... I think it will be released during New Year's Eve...

Refresh Everything (http://www.refresheverything.com) or
http://www.youtube.com/watch?v=SKPgnmDRIWA

I liked the music: "Energy" by The Apples in Stereo

popologist
12-29-2008, 09:42 AM
i'll be surprised if this new pepsi logo lasts a year. it's pepsi's "new coke" moment.

i wonder if all this was a reaction to the likelihood that diet coke will soon pass pepsi as the #2 soft drink in the USA...

meetingpeopleiseasy
12-29-2008, 04:15 PM
I got news for us beverage nerds. I don't know if this crappy logo is going anywhere. At Christmas my family was drinking Pepsi and Diet Pepsi from the cans and I would say "ugh...isn't that new logo terrible!?!" and my relatives just looked at me like "Who ****ing gives a ****, nerd? It still tastes like Pepsi asshole".

el hombre de los moleculos
12-29-2008, 06:44 PM
I got news for us beverage nerds. I don't know if this crappy logo is going anywhere. At Christmas my family was drinking Pepsi and Diet Pepsi from the cans and I would say "ugh...isn't that new logo terrible!?!" and my relatives just looked at me like "Who ****ing gives a ****, nerd? It still tastes like Pepsi asshole".

bingo.

damn, your family sounds rough!

meetingpeopleiseasy
12-29-2008, 07:45 PM
bingo.

damn, your family sounds rough!
I'm adopted.

Mr Zabe
12-29-2008, 09:30 PM
My Mom who has been a loyal Diet Pepsi drinker for years, told
me that she has been having trouble figuring out the new logo scheme. LOL

meetingpeopleiseasy
12-29-2008, 09:53 PM
My Mom who has been a loyal Diet Pepsi drinker for years, told
me that she has been having trouble figuring out the new logo scheme. LOL
My mom actually said the same thing.

CitrusCola
12-30-2008, 07:45 AM
I've already seen some Pepsi fridgepacks in Wal-Mart where someone has taken a pen and drawn a crack on the new logo.

popologist
12-30-2008, 09:18 AM
I've already seen some Pepsi fridgepacks in Wal-Mart where someone has taken a pen and drawn a crack on the new logo.

ha ha ha ha ha ha ha!

pepsi64
12-30-2008, 10:45 AM
I just saw the new Pepsi logo the other day and all I can say is....Was the guy or his offspring that was the creator of the NEW COCA COLA involved in designing this new Pepsi logo?

That thing is freaking horrible!!!!

popologist
01-04-2009, 06:46 AM
i was in the store the other day and noticed someone carrying a 2-liter of pepsi... and i was shocked by how dark the label was. it's NAVY blue. it was almost as dark as my coke zero label.... but, somehow, not as cool.

it was just weird to see pepsi dressed so conservatively.

SamC
01-04-2009, 08:12 AM
The new Pepsi logo and packaging screams "G E N E R I C".

Now this gets reinforced by :

Tropicana (http://www.tropicana.com/#home)

As the juice adopts the same packaging. It looks JUST LIKE Wal-Mart generic.

amyers
01-04-2009, 10:41 AM
http://farm4.static.flickr.com/3223/3156287591_39aaaac373.jpg

Android
01-04-2009, 02:05 PM
Hey Pepsi, How's about some "truth in advertising" type billboards?? ;)

http://members.trainorders.com/android/Pepsi/PepsiBillboards09.jpg

Mr Zabe
01-04-2009, 03:34 PM
Last week I saw during the new MTV show "The Hills",
the same add ran during the show. It ran by so quick
that I barely caught on to it. It does seem clear that
Pepsi is trying to catch the young "I is cool" youth demo. LOL

By the way The Hills sucked big time. Stupid baby kissing cake, let's
go act as mature as an 8 year old kind of show. LOL

Cherry7Up
01-04-2009, 04:53 PM
Last week I saw during the new MTV show "The Hills",
the same add ran during the show. It ran by so quick
that I barely caught on to it. It does seem clear that
Pepsi is trying to catch the young "I is cool" youth demo. LOL
Isn't that what Pepsi's been trying to do for ages? With "the taste of a new generation" and "Generation Next" as their slogans?

popologist
01-04-2009, 05:48 PM
don't worry. they'll change their "new" logo as soon as their sales plummet.

drpep
01-04-2009, 10:07 PM
Last week I saw during the new MTV show "The Hills",


Zabe, I have a one word reply to this but I'll keep it to myself ;)

Ram0n C0keah0lic
01-04-2009, 10:23 PM
No sight of the new Pepsi logo in Mexico, in fact there were released Pepsi labels with a new promotion marked on them called "I WON Foundation" and the current logo is still on it... the promotion with last until March 16th so the current Pepsi logo will stay for awhile here...

Ram0n C0keah0lic
01-12-2009, 03:25 AM
Here's the pic of the promotion I mentioned on the previous post... as you can see is still the current logo in it...

http://www.yucatan.com.mx/noticias/20090111/anuncios/0001333328.jpg

popologist
01-12-2009, 10:44 AM
i still see the old logo in some places in the US as well, though i do see the new logo too. maybe pepsi is trying to find out if the new, darker logo will effect their sales negatively or not...

PepsiBlue
01-12-2009, 12:57 PM
I was in a pathmark 2 days ago, and they had all 3 diet pepsi max labels on the shelf.
http://img261.imageshack.us/img261/888/pepsimaxoi5.jpg

I wonder when wild cherry pepsi (reg & diet) will change? I haven't seen one yet with the new pepsi logo, also same with caffeine free pepsi, and pepsi one, and diet pepsi with lime.

popologist
01-12-2009, 04:04 PM
lol! that's funny!

and, guess what? the new logo is by far the worst! u almost don't even see it there. even the drab pepsi one logo looks better.

I was in a pathmark 2 days ago, and they had all 3 diet pepsi max labels on the shelf.
http://img261.imageshack.us/img261/888/pepsimaxoi5.jpg

I wonder when wild cherry pepsi (reg & diet) will change? I haven't seen one yet with the new pepsi logo, also same with caffeine free pepsi, and pepsi one, and diet pepsi with lime.

Android
01-12-2009, 07:00 PM
I wonder when wild cherry pepsi (reg & diet) will change? I haven't seen one yet with the new pepsi logo, also same with caffeine free pepsi, and pepsi one, and diet pepsi with lime.

Haven't seen any new logos for those on Pepsi's website either.

mjb1124
01-13-2009, 01:41 PM
Wow, I haven't seen all three Max designs on one shelf like that. But I do remember still seeing 2-liters of the original design when the new design was starting to show up in C-store coolers.

And speak of the devil, I'm drinking a 20 oz of Max with the second design right now. It was one of the last ones left.

popologist
01-13-2009, 02:33 PM
i think the new Max logo is the worst of the three new pepsi brand designs. it's just so bland. i mean, there's no red on it at all... and the word "max" is really small. that doesn't seem very "max" to me. lol


Wow, I haven't seen all three Max designs on one shelf like that. But I do remember still seeing 2-liters of the original design when the new design was starting to show up in C-store coolers.

And speak of the devil, I'm drinking a 20 oz of Max with the second design right now. It was one of the last ones left.

mjb1124
01-14-2009, 01:40 PM
I just think it looks like the Drink of Death.

Ram0n C0keah0lic
01-19-2009, 01:57 AM
http://www.cocacolanederland.nl/Images/PageIcons/Icon_LivePositively.gif

Here's some absurd words of the creator of the new Pepsi logo about the Coke's "live positively" campaign that also uses a smile on its logo (posted above):

Peter Arnell, architect of Pepsi's new logo, said of Coca-Cola's campaign: "It's a wonderful moment in the history of Pepsi, and Coke is following us.

"To see [Coke] come out with that is great, because it just means that they're following suit in what everybody should be doing now," he added. "We put a lot of pressure on the category by doing something different. We captured the zeitgeist."

Excuuuuuse me!, isn't was Coca-Cola the one that came out first with the minimalist and retro designs on the Coke Classic, Zero and Diet Coke packaging??? geez!

One more thing... that "live positively" logo appeared in Brazil way before Pepsi released its new logo... only in U.S.

Mr Zabe
01-19-2009, 02:20 AM
The Coca Cola and Pepsi suits are staring to remind me
of two 7 years old fighting over a piece of candy. This sort
of childish finger pointing is stupid. Each company
needs to make improvements, period.

Ram0n C0keah0lic
02-23-2009, 07:20 PM
Last saturday I found a new Pepsi brand extension called Pepsi Kick, I can say it is like the mexican version of the american Pepsi Max, first because of the "laugh" logo, and because it contains extra caffeine and ginseng, although its taste isn't similar as the one of the american Pepsi Max... This new release may tell that the new Pepsi logo is coming to Mexico soon... now I wonder how will be the logo for the new Pepsi Max logo...

http://img18.imageshack.us/img18/1043/img0775.jpg

and also I found this picture at flickr:

http://farm4.static.flickr.com/3518/3303982315_958b06d01a.jpg

Tannerman
02-23-2009, 07:37 PM
Ram0n, you are rocking with this research. Nice job!

Ram0n C0keah0lic
02-23-2009, 07:48 PM
Ram0n, you are rocking with this research. Nice job!

hehe... thanks :D, BTW I took the Pepsi Kick one...

Basically everyday at Flickr I search for Coke, Fanta, Sprite and Pepsi pics in order to see the packaging from other parts of the world...

Tannerman
02-23-2009, 07:51 PM
Peter Arnell, architect of Pepsi's new logo...

Arnell has been striking out quite a bit lately. They were the folks behind the big SoBe 3D ad during the Super Bowl as well, which most folks considered pretty lame. (The Pepsi Max ad, Refresh Anthem ad, and Gatorade spot were done by TBWA/Chiat/Day)

I wonder when those ad accounts come up for review :)

mjb1124
02-23-2009, 08:02 PM
Yes, I agree, Arnell has screwed up big time with pretty much everything it's done for Pepsi in recent months. Pepsi really should find a new advertising firm fast.

Mr Zabe
03-03-2009, 01:31 PM
Found this in my local news paper.

Redesign of Pepsi logo hard to swallow (http://www.chicagotribune.com/business/la-fi-neil3-2009mar03,0,4402248.story)

Tannerman
03-03-2009, 05:33 PM
Found this in my local news paper.

Redesign of Pepsi logo hard to swallow (http://www.chicagotribune.com/business/la-fi-neil3-2009mar03,0,4402248.story)

Yup, nothing like the Trib and LA Times reporting on the story, what... 2 months after everyone else did?

And we wonder why newspapers are heading into the toilet.

popologist
03-03-2009, 06:41 PM
i'm still curious if the new logo has hurt or helped sales.

if sales go down... expect them to scrap it within a year... saying... "oh, it was just a joke from the beginning."

yeah, right.

XLS_04
03-04-2009, 02:00 AM
Whats funny is the millions they are spending to REMOVE all the previous Pepsi logos from vending machines, displays, etc...

When Coke changes their logo they usually only add the new logo on the newer stuff and leave the previous stuff the way it was before the new logo design.

mjb1124
03-04-2009, 02:02 AM
I did notice the new logos for Pepsi, Sierra Mist, and Tropicana Lemonade on a fountain a few days ago. Diet Pepsi and Dew were left alone though.

popologist
03-05-2009, 02:22 AM
and they'll probably be changing it right back in a year. i'll really be surprised if they stick with this logo. it's pretty much universally unpopular.

Whats funny is the millions they are spending to REMOVE all the previous Pepsi logos from vending machines, displays, etc...

When Coke changes their logo they usually only add the new logo on the newer stuff and leave the previous stuff the way it was before the new logo design.

XLS_04
03-06-2009, 04:58 AM
I honestly don't think Pepsi is going to change the logo back for some reason. I noticed the Pepsi products in my area are being sold in the swirl bottles again, whats going on with that? I thought they made a big deal 2 years ago about their new modern bottles.

Ram0n C0keah0lic
03-06-2009, 02:46 PM
I honestly don't think Pepsi is going to change the logo back for some reason. I noticed the Pepsi products in my area are being sold in the swirl bottles again, whats going on with that? I thought they made a big deal 2 years ago about their new modern bottles.

and also some new trucks now have the new logo...

http://farm4.static.flickr.com/3396/3333288004_37646134db_o_d.jpg

popologist
03-07-2009, 09:59 AM
i think the new logo might've got a better reception if it weren't for the dull navy blue background and minimalist font.

i mean, i love navy blue... but for a soda trying to appeal to young people, i don't think it works. and the new font is practically invisible.

even so, the logo has been widely panned (by experts and consumers alike), so it will be interesting to see if it lasts. i kinda think it won't. but who knows.

Mr Zabe
03-07-2009, 01:14 PM
Good points.
I agree.

Android
03-07-2009, 06:34 PM
I wish it was a lighter blue background also..... but at least it's still a blue ... I've said this before, maybe a couple hundred posts ago in this thread even, but I never cared for the 1991-1998 Pepsi logo, which was mostly red and white with just the Pepsi letters in dark blue. Too much like Coke's colors. The 1998 change was the best, I thought, with the lighter blue crushed ice background.

I think Pepsi is throwing too much time, effort and money at this logo overhaul to change it, unfortunately. :mad:

-Andy

Ram0n C0keah0lic
03-12-2009, 05:06 PM
Pepsi Americas adapted its logo to the new Pepsi logo design:

PepsiAmericas.com (http://www.pepsiamericas.com)

Tannerman
03-12-2009, 11:48 PM
Interacted with a PR rep who is working with Pepsi on the Mountain Dew Voltage rollout. I asked her when the Voltage logo is slated to get the redesign treatment like the flapship. Her response was along the lines of "not sure it will be redesigned", "it's obvious that some of the other products haven't done as well" (mentioning Tropicana), etc. Granted, this isn't the official corporate line, but I thought the comment was interesting.

Ram0n C0keah0lic
03-31-2009, 03:42 AM
PBG's new logo:

http://pbg.com/images/PBG_masthead.gif

popologist
03-31-2009, 11:41 AM
Interacted with a PR rep who is working with Pepsi on the Mountain Dew Voltage rollout. I asked her when the Voltage logo is slated to get the redesign treatment like the flapship. Her response was along the lines of "not sure it will be redesigned", "it's obvious that some of the other products haven't done as well" (mentioning Tropicana), etc. Granted, this isn't the official corporate line, but I thought the comment was interesting.

like i keep saying. if sales continue to plummet for pepsi (like they did in 2008), they'll scrap this new design.

lordmadone
04-07-2009, 02:19 PM
If anything this new logo is generating interest and sales and not taking away from the brand as a whole so it will not be scrapped whatsoever..unlike coke who likes to half ass market things we do it all the way..although we take a ridiculously long time doing it.

pouringdrinks
04-07-2009, 04:32 PM
I like the current Voltage logo personally. I'll be the first to admit though that I hadn't tried revolution during the initial vote, but I really love Voltage.

The Marketing company i work for is doing the Campaign actually for Mountain Dew and I get a steady supply of the drink whenever I come into the office.

Insofar as Pepsi's new logo I really like it. It seems very distinct.

popologist
04-07-2009, 07:37 PM
If anything this new logo is generating interest and sales and not taking away from the brand as a whole so it will not be scrapped whatsoever..unlike coke who likes to half ass market things we do it all the way..although we take a ridiculously long time doing it.

i find most of what you just said very hard to believe. the overwhelming reaction to the new pepsi logo (by advertising pros, journalists and regular people) has been negative.

do you have any sales figures or hard data to back up what you just said?

XLS_04
04-08-2009, 01:31 AM
The negative attention to the Pepsi logo is the only thing bringing more attention to the brand. The sales are still the same.

However, over years sales will always increase as a whole, but that is because America's population keeps getting bigger.

popologist
04-08-2009, 10:00 AM
The negative attention to the Pepsi logo is the only thing bringing more attention to the brand. The sales are still the same.

However, over years sales will always increase as a whole, but that is because America's population keeps getting bigger.

but sales have actually been down five years in a row...

XLS_04
04-09-2009, 02:42 AM
Well Pepsi-Cola is not available in as many places anymore. In the last few years Subway and Wendys are among the few that have dropped their products in favor of selling Coke. Many schools in the country no longer offer soda machines, so that effects the soda category. Sales of their cola might be down but the Pepsi corporation might be getting stronger in other aspects which help the company survive. It works the same way for Coca-Cola as well. But The logo has nothing to do with somebody wanting to buy a product they don't like....unless they are collecting it.

popologist
04-09-2009, 09:50 AM
Well Pepsi-Cola is not available in as many places anymore. In the last few years Subway and Wendys are among the few that have dropped their products in favor of selling Coke. Many schools in the country no longer offer soda machines, so that effects the soda category. Sales of their cola might be down but the Pepsi corporation might be getting stronger in other aspects which help the company survive. It works the same way for Coca-Cola as well. But The logo has nothing to do with somebody wanting to buy a product they don't like....unless they are collecting it.
i understand what you're saying, and pretty much agree, but... why do coke and pepsi spend so much to revamp their logos, if they have no impact? they must believe it impacts somebody...

Dobroplayer
04-11-2009, 04:52 AM
Well, I'm actually not a cola drinker...any cola...so I dont have a dog in this hunt.

I am completely impartial, but I have to say...

That new logo is weird looking. And not in a good way.

pouringdrinks
04-22-2009, 05:58 PM
Press in general good or bad, keeps your product in the forefront of peoples minds, so even the most negative press in some cases does have some value. I think the reason there are logo changes are because people love collecting things and sometimes it is necessary to switch things up, just to remain relevant in the consumers eyes.

Ram0n C0keah0lic
12-21-2009, 12:10 PM
After a year ago of being released in U.S., the new (regular) Pepsi logo JUST arrived to Mexico...

http://img162.yfrog.com/img162/8788/2112090930.jpg

Android
12-21-2009, 07:11 PM
And after a year of looking at it here, I still think it looks awful.

Any sort of local reaction down there Ramon?

popologist
12-22-2009, 10:13 AM
Was it always tilted that way? It seems lopsided to me now, like it's going to fall over...

Ram0n C0keah0lic
12-22-2009, 12:04 PM
Any sort of local reaction down there Ramon?

I still don't see any reaction to the new logo, although when I bought it at Walmart I saw more bottles sold than usual... I'll keep you informed about the reactions to the new logo... and BTW, the first place where the new Pepsi logo was released was in the giant Pepsi christmas tree in Reforma Ave. in Mexico City... that generated a little upset between the people who live in Mexico City because of the traffic jam that causes that tree...

http://farm3.static.flickr.com/2736/4203414518_34af08fa92_b_d.jpg

(Source: Flickr http://www.flickr.com/photos/gorski/4203414518/sizes/l/ )

Ram0n C0keah0lic
12-22-2009, 12:06 PM
Was it always tilted that way? It seems lopsided to me now, like it's going to fall over...

I took the pic with my cellphone... probably is that the reason why it looks lopsided.. :P

halloaaryn
12-23-2009, 06:54 AM
Why havent they changed the Pepsi Wild Cherry packaging yet?

popologist
12-23-2009, 09:43 AM
I'm really surprised they're sticking with this logo.

halloaaryn
12-23-2009, 10:40 AM
I'm really surprised they're sticking with this logo.

Me too. Its horrible. SERIOUSLY horrible.