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Ram0n C0keah0lic
01-01-2009, 08:30 PM
New Sprite logo this 2009? there's some sights...

1. First, the one we all know: the Sprite Green bottle...

http://www.brandweek.com/bw/photos/stylus/64727-Sprite_green.jpg

2. I found on the NBA website in the Sprite Slam Dunk contest section a different Sprite logo... Sprite Slam Dunk Poll (http://www.nba.com/dunk/landing.jsp)

http://i.cdn.turner.com/nba/nba/.element/img/1.0/spriteASPoll/sprite_mainhdr.gif

3. Plus... on the USPTO Trademark Electronic Search System I found this:

http://img216.imageshack.us/img216/6346/imageagentproxylq4.jpg

Wally1912
01-01-2009, 09:07 PM
I like this change, as well as the one to the Fanta logo.
I never cared much for the stylized "lymon" S.
http://www.nba.com/media/draft2008/sprite/sprite_logo.jpg

Coke seems to embracing the heritage of its products while Pepsi is going for some drastic changes in branding.

fusion
01-01-2009, 09:58 PM
Yes, Sprite is getting a new logo. Looks better than the current one, in my opinion.

popologist
01-01-2009, 10:46 PM
it looks like sprite is going "retro" too.

XLS_04
01-02-2009, 02:42 AM
It looks like the lemon and the lime is squishing the word Sprite. It is not a bad logo though, but nothing great.

CitrusCola
01-02-2009, 07:06 AM
I like the retro look.

popologist
01-02-2009, 11:12 AM
It looks like the lemon and the lime is squishing the word Sprite. It is not a bad logo though, but nothing great.

i agree. it looks a little smushed.

Mr Zabe
01-02-2009, 11:47 AM
I agree.
Old school design with a lemon/lime floating above, simple and sweet.:)

Android
01-02-2009, 07:02 PM
Great looking logo. I think Pepsi needs to hire Coke's logo designers!

Cherry7Up
01-04-2009, 04:48 PM
Does anyone know when this new logo is going to roll out and if they're going to be dropping that whole "sublimonal" ad campaign? Because if so? Yay!

meetingpeopleiseasy
01-04-2009, 05:20 PM
I don't mind it, but I'm not a huge fan of it either.

popologist
01-04-2009, 06:19 PM
I don't mind it, but I'm not a huge fan of it either.

same goes for me. i think the reason it doesn't work as well as coca-cola's "retro-fitting" is because the coca-cola logo is an icon (and a beautiful piece of script), but sprite was never really on the same level (not even close).

with that said, i think the sprite logo looks better than the new pepsi and mtn dew logos.

Ram0n C0keah0lic
01-09-2009, 01:38 PM
I found a picture of the new Sprite label in the Powerpoint presentation of the CCE Business Outlook Conference Call at CCE website:

Now seeing the complete label it looks really awesome! I hope that same label would be released here in Mexico, the current label hasn't been modified since 2003...

Mr Zabe
01-09-2009, 02:12 PM
Mr R,
Now that I see the design in full color and on a dimpled bottle,
I agree with you. Very cool and very well designed concept.
Bravo to Coca Cola.

popologist
01-09-2009, 05:14 PM
yeah. it looks good on the bottle.

Ram0n C0keah0lic
01-21-2009, 03:34 PM
The new Sprite logo is now at Sprite (http://www.sprite.com) website and the Sprite section at mycokerewards.com

Ram0n C0keah0lic
02-09-2009, 11:09 PM
The new Sprite logo is now in Mexico, here's a pic I took of the 500 ml bottle:

http://farm4.static.flickr.com/3389/3267057892_cb2d59157a.jpg

popologist
02-10-2009, 02:50 AM
oh. it actually looks really good on the bottles. much better than i thought. :)

Ram0n C0keah0lic
02-23-2009, 07:24 PM
A better view, now in 600 ml bottle and 12 oz. can:

http://farm4.static.flickr.com/3586/3304299807_eebbaa2292_b.jpg

Mr Zabe
04-25-2009, 01:24 PM
I finally picked a fridge pack of the new Sprite design.
Wow wee.....Am I impressed and pleased. I can't get
over how awesome the can looks up front and personal.
What a great design. It's sharp,it's cool and it relates to the past
as well as the future of Spritdom. LOL

Once again mega props to Coke!!!!

popologist
04-25-2009, 01:40 PM
I finally picked a fridge pack of the new Sprite design.
Wow wee.....Am I impressed and pleased. I can't get
over how awesome the can looks up front and personal.
What a great design. It's sharp,it's cool and it relates to the past
as well as the future of Spritdom. LOL

Once again mega props to Coke!!!!

i agree completely. i didn't like it a lot when i first saw the design on paper, but... on the cans and bottles, it looks pretty awesome. coke did another good job of bridging a classic logo with a modern look.