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View Full Version : Gone with you "Classic"! Coke is just Coke



Tannerman
01-30-2009, 04:08 PM
As has been speculated for quote some time, Coke is dropping the "Classic" name. From The Atlanta Journal-Constitution:
Coke to drop ‘Classic’ from label
Final chapter of New Coke debacle has been written

By JOE GUY COLLIER
The Atlanta Journal-Constitution
Friday, January 30, 2009

Coca-Cola Co. said Friday it plans to drop the “Classic” tag from its top-selling soda — providing a final chapter to the New Coke debacle.

Confirming a report in today’s issue of Beverage Digest, the company said “Classic” would be dropped in the first half of the year.

Coke added Classic to the label in 1985 in the United States as it brought back the original formula. The return to the original formula was triggered by consumer backlash over the introduction of New Coke.Full Story (http://www.ajc.com/business/content/business/coke/stories/2009/01/30/coke_classic_label.html?cxntlid=homepage_tab_newst ab)

PepsiBlue
01-30-2009, 08:58 PM
Oh knows! How am I gonna know that its not new coke! lol
I remmeber this one guy would always ask for "Coca-cola classic"
I gave him his drink and said "Heres your coke"
"Coca-cola classic" he said as if to correct me, lmao

XLS_04
01-31-2009, 01:44 AM
I had mentioned this a few weeks ago about Caffeine Free Coke but I was not informed that regular Coke was dropping the word classic as well. Now that it is made for the public it is official.

Originally I was told that Caffeine Free Coca-Cola classic was being renamed to Caffeine Free Coke because nobody thought of it as really being linked to new Coke or Coca-Cola classic so there was no need for it.

Mr Zabe
01-31-2009, 10:25 AM
Found this in these articles in Chicago's news paper. The first article is pretty
much what this board has be discussing over the past months.

http://www.suntimes.com/business/1407888,w-Pepsi-Coca-Cola-marketing-020109.article

Coke cleans up its 'classic' blunder (http://www.suntimes.com/business/1406801,CST-FIN-coke31.article)

Jim.
02-01-2009, 04:00 PM
Is the packaging any different?

XLS_04
02-04-2009, 12:03 AM
The packaging will be the same. The only difference is the word "classic" will only be near the nutrition facts under the word Coke. The Coca-Cola script will still remain on both sides of the cans and bottles.

Beto
02-04-2009, 07:47 AM
I don't know why coca cola doesn't take out the classic early....

popologist
02-04-2009, 05:40 PM
wow! it only took them 25 years...

perhaps they thought now was the perfect time to drop "classic", since everyone is distracted by the new pepsi logo... lol

Swifty
02-04-2009, 06:34 PM
This is long overdue. "Classic" doesn't differentiate it from anything.

So - we're just going to have a plain bright red can with the coca cola script on it?

This is making my graphic design side tingle a little bit. In a very good way.

XLS_04
02-05-2009, 01:12 AM
Before the word "classic" was chosen not going to be that name, there were a fw different names considered and two of them made it into test market. Coca-Cola original, and Coca-Cola classic.

They had cans for Coca-Cola original as well but the cans with the word "classic" was chosen instead. I think they made the right choice at the time.

Tannerman
02-05-2009, 05:06 PM
What, was "Coca-Cola HFCS" not an option at the time? :)

Ram0n C0keah0lic
02-11-2009, 11:25 PM
In the Salute to soda forum, slurm posted this pic of a 16 oz. bottle...
the dynamic ribbon (or wave) will dissappear again?

http://img.photobucket.com/albums/v608/garya/newcoke16oz.jpg
Salute To Soda :: View topic - Recent random finds (http://www.salutetosoda.com/forums/viewtopic.php?t=2307)

XLS_04
02-12-2009, 12:33 AM
I was told the graphics would remain the same, just the word classic was being removed. If this is the logo I dont really like it, the logo is too big. Maybe it will just be used on the 16oz bottles. I can't imagine it on a can or a 2 liter standard bottle, the proportions would not line up correctly. Anything is possible though, Coke has had some bad logos.

amyers
02-12-2009, 08:20 AM
I was told the graphics would remain the same, just the word classic was being removed. If this is the logo I dont really like it, the logo is too big. Maybe it will just be used on the 16oz bottles. I can't imagine it on a can or a 2 liter standard bottle, the proportions would not line up correctly. Anything is possible though, Coke has had some bad logos.

I think it's just going to be on the 16oz. I too have heard that the graphics will stay the same.