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ThePieHole
02-08-2009, 02:27 PM
It appears Pepsi Bottling Ventures will be releasing versions of Pepsi and Mountain Dew this spring made with sugar instead of HFCS. They'll be known as Pepsi Throwback and Mountain Dew Throwback. It's mentioned in this article: Bottler of the Year: Pepsi Bottling Ventures - Cover Story - Beverage Industry (http://www.bevindustry.com/Articles/Cover_Story/BNP_GUID_9-5-2006_A_10000000000000514065)

and also in this message board post, four down, by ffmariners: Target: Four 12 packs of Mountain Dew for $5.51 + tax (YMMV, of course!) - Page 6 - SlickDeals.net Forums (http://forums.slickdeals.net/showthread.php?sduid=0&p=16385263)

although his information is somewhat dubious, as he includes Diet Pepsi and I don't believe Diet Pepsi would have ever contained sugar. Nonetheless, it appears to be real and coming soon :-).

Android
02-08-2009, 11:54 PM
LOL, maybe for Diet Pepsi they'll go back to the sodium saccharin and cyclamates formula from the mid 1960s! ;)

Throwback is going to the be name of the sugar-versions? Okay.... Maybe it won't be that odd Pepsi Retro formulation that is in Mexico after all.
-Andy

Ram0n C0keah0lic
02-09-2009, 12:12 AM
Here's the logo from the USPTO Trademark Electronic Search System:

Tannerman
02-09-2009, 05:26 PM
Excellent find and background info, ThePieHole! For those of us who never got to experience Raw or Retro, this is a nice thing!

Ramon posted the Pepsi logo. I found the Dew logo as well:


http://www.bevreview.com/wp-content/image_mountaindewthrowback1.jpg (http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback/)

Per my research (http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback/) jumping around USPTO, it appears that PepsiCo locked down both "Mountain Dew Throwback" and the new logo spelling, "Mtn Dew Throwback". By the looks of this image (and duh, because it's retro), looks like they went the sensible route.

I couldn't find any other products with a "Throwback" moniker. I was sort of hoping for "Slice Throwback", but given Pepsi's new deal with Crush, that wasn't a realistic hope. :)

Android
02-09-2009, 06:20 PM
I was sort of hoping for "Slice Throwback", but given Pepsi's new deal with Crush, that wasn't a realistic hope. :)

What? and get 10% real juice? :D

ThePieHole
02-10-2009, 02:27 AM
Hey Steve, thanks for the coverage!

Check it out guys, Steve at BevReview turned our forum post into a full-fledged blog post!

Pepsi Throwback, Mountain Dew Throwback » Pepsi-Cola Throwback, Mtn Dew Throwback, Sugar, High Fructose Corn Syrup, HFCS » BevReview.com (http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback/)

Let's keep up the great research, as apparently Steve will be spreading it to the masses :-)

BottleBoss
02-11-2009, 10:00 AM
Finally something that is actually interesting from Pepsi. Those tall aluminum bottles are cool too. I wonder if this throw back stuff will be packaged in a unique manner.

Android
02-12-2009, 12:13 AM
Well, it pretty much goes without saying what type of package I'd like it to be in...!
-Andy

Wally1912
02-12-2009, 02:50 PM
I certainly hope these products make it to the Boston area. Is there any info confirming the various Pepsi bottlers from all regions of the country will be producing the Throwback lines?

Now let us wish for Dr Pepper-Snapple to bring back RC Draft Cola and for Coca-Cola to do the right thing and have all bottlers produce sugar-sweetened sodas again.

jerr2429
02-13-2009, 05:02 PM
we saw them in our sales meeting today and they are in a regular 20 oz bottle with the new label. Also Orange sierra mist is coming back and new ruby red sierra mist is coming. Also dt pepsi lemon is will be coming back.

Android
02-13-2009, 05:39 PM
What's the logo on the Diet Pepsi Lemon?

Tannerman
02-14-2009, 12:43 PM
we saw them in our sales meeting today and they are in a regular 20 oz bottle with the new label. Also Orange sierra mist is coming back and new ruby red sierra mist is coming. Also dt pepsi lemon is will be coming back.

Now that's a good batch of news. Ruby Red Sierra Mist? Interesting.

mjb1124
02-15-2009, 03:13 PM
Also dt pepsi lemon is will be coming back.

Interesting... it felt like I was the only person in my area buying Diet NFL Kickoff. The regular version seemed to do a bit better.

Looking forward to Ruby Red Sierra Mist and the return of (no longer Undercover?) Orange as well. And of course, the Throwbacks.

XLS_04
02-16-2009, 02:25 AM
I like how Pepsi is continuing to introduce new sodas and re introduce seasonal sodas as well. It would be nice if Coca-Cola did the same.

el hombre de los moleculos
02-16-2009, 01:28 PM
we saw them in our sales meeting today and they are in a regular 20 oz bottle with the new label. Also Orange sierra mist is coming back and new ruby red sierra mist is coming. Also dt pepsi lemon is will be coming back.


that's awesome news. when are these new flavors suppose to hit the shelves?

Pepsi_Man
02-18-2009, 12:30 AM
http://i57.photobucket.com/albums/g239/mr_casual/Myspace%20Images/scan0001.jpg
It still may change.

XLS_04
02-18-2009, 01:43 AM
Hopefully they keep the graphics exactly like that for those two products.

Chad.
02-18-2009, 04:59 AM
Hopefully they keep the graphics exactly like that for those two products.

couldn't agree more

Tannerman
02-18-2009, 12:44 PM
PepsiMan, what's the source on that image? Mind if I reference it on BevReview?

Android
02-18-2009, 03:21 PM
I like the Pepsi bottle image, but uhh, it's the 1987-1991 lettering. Definately a post-HFCS logo. Not that many people would notice that though... ;)

And even though I like the 87-91 logo better than the 71-87 style, I think the earlier one would be more appropriate for this product...

-Andy

http://members.trainorders.com/android/Pepsi/PepsiThrowbackRightLettering.jpg

Mr Zabe
02-18-2009, 03:28 PM
Very cool. Finally the folks at Pepsi have come up with a cool
design. IMO...they will "POP" visually on displays and on the shelf.

Pepsi_Man
02-18-2009, 11:27 PM
PepsiMan, what's the source on that image? Mind if I reference it on BevReview?

It's was sent out to Pepsi Bottling Group I believe from PepsiCo. You can reference this as well.

#1REP
02-19-2009, 12:48 AM
This morning I had a 20oz. of ruby red sierra mist...it was pretty good!

halloaaryn
02-19-2009, 04:50 AM
im SO excited about the Throwback! I hope it just has sugar and doesnt taste like Pepsi Retro. That junk is AWEFUL!

Also, WHY is only DIET Pepsi Lemon coming back!? Im only down to 2 cans left of the NFL kickoff Lemon left! I need real non-diet lemon Pepsi!

jerr2429
02-19-2009, 04:38 PM
dt pepsi lemon will be back in april and it looks like the new dt pepsi labal but the labal has a little tinge of yellow on the trim very hard no notice they will be doing the same with the other diest, red for cherry, black for vanilla and green for lime. Aslo the new label for regular caffine free pepsi is a very bright gold and it realy stands out. Aslo a new dale jj amp is coming out with three flavors in one, berry lime and orange.

Tannerman
02-19-2009, 05:12 PM
Pepsi_Man, thanks for the info on that image and for providing it.

jerr2429, looking forward to the changed labels and new projects.

Pepsi_Man
02-19-2009, 09:20 PM
http://i57.photobucket.com/albums/g239/mr_casual/scan0002.jpg

Mr Zabe
02-19-2009, 09:36 PM
IMO....The average non loyal no cal Pepsi customer, will
get so confused that they will avoid the confusion and
stick with no cal Coke soda pops. My gosh, funny how simplicity
ends up being miserably complicated.

Android
02-20-2009, 12:09 AM
At first, when I saw that photo, I was thinking.... "what does this have to do with Throwback" before I realized it was a pic of all the new flavors labels, which I had asked for (Lemon) Thanks for the image. But at first glance I didn't even notice. I think they are just a little too subtle/simple.
-Andy

PepsiBlue
02-20-2009, 08:56 AM
At first, when I saw that photo, I was thinking.... "what does this have to do with Throwback" before I realized it was a pic of all the new flavors labels, which I had asked for (Lemon) Thanks for the image. But at first glance I didn't even notice. I think they are just a little too subtle/simple.
-Andy

I bet most people probably don't realize the second bottle is vanilla.
Would've it KILLED them to have put a cherry/lime/lemon on the bottle?
Its funny cause a few years ago coke tried the uniform label's (only difference was the ribbon color) but went away from it, thankfully.

Ram0n C0keah0lic
02-20-2009, 03:08 PM
I bet most people probably don't realize the second bottle is vanilla.
Would've it KILLED them to have put a cherry/lime/lemon on the bottle?
Its funny cause a few years ago coke tried the uniform label's (only difference was the ribbon color) but went away from it, thankfully.

In Australia they have the same dilemma with Coke and Coke vanilla...

http://farm4.static.flickr.com/3295/2880885023_b6a4ce3727.jpg

mjb1124
02-22-2009, 10:30 PM
I saw Diet Lemon and the new Diet Wild Cherry look in 12-packs today. When I first spotted the Lemon, I was wondering what the heck it was - the yellow/silver reminded me of Diet Coke w/ Splenda a little. I think the gradient backgrounds make these look a little less dull than regular Diet Pepsi, but I agree that the change for Vanilla is too subtle. Has anybody seen the new look for regular Wild Cherry Pepsi?

Now, those Throwback bottles look excellent... much better than just the old logos with "Throwback" written below in that Century Gothic-like font. And of course I'm sure the product inside will be great as well.

No Soda
02-25-2009, 10:38 PM
I just wish it was in a bottle that was more of a "throwback" design...they could have made a plastic version of the "swirl" bottle from the 70's if they tried. Pepsi's generic 20-oz bottle is rather boring.

Though I can't tell the difference between soda sweetened w/sugar and that w/HFCS, I do want to try it!

Tannerman
02-26-2009, 07:59 PM
Hey guys... I just got off the phone with a PR rep from Pepsi. I sent them an e-mail with some questions I had about the Throwback drinks (along with questions that I had seen posted on BevReview). They were nice enough to give me a call back and shoot some info my way.

The big takeaway is that the cool retro design that Pepsi_Man posted doesn't seem to be the final, per the folks I talked to at Pepsi North America. Instead, they are using the older designs discovered in the trademark filings. (They sent me images of the bottles and cans... view here (http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/))

Some other facts they provided to my Q&A:

Available in 20-oz. plastic bottles & 12-pack cans. Sorry, no glass!
Official release date is April 20, then available for 8 weeks
Sweetened with a MIX of cane sugar & beet sugar
NOT the same formula as Kosher Pepsi. Throwback is NOT Kosher
Per Pepsi: "These products were not created because of any health concerns re: HFCS."
"As we 'refresh everything', we want to give nod to fun things of the past"

I did a full breakdown of the Q&A with full quotes and explanations here:
Official Facts about Pepsi Throwback & Mountain Dew Throwback (http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/)

I'm really bummed about the design news, personally.

Mr Zabe
02-26-2009, 08:12 PM
Tannerman,
Outstanding report.
Thanks for sharing.

Ram0n C0keah0lic
02-26-2009, 08:57 PM
[list] Available in 20-oz. plastic bottles & 12-pack cans. Sorry, no glass!

If somebody wants glass... here it is... (found at flickr):

http://farm4.static.flickr.com/3380/3312852678_497a264c54_b_d.jpg

Source: Pepsi Natural on Flickr - Photo Sharing! (http://www.flickr.com/photos/teuobk/3312852678/)

lordmadone
02-26-2009, 10:09 PM
That looks delicious.

mjb1124
02-27-2009, 02:33 PM
Those designs aren't bad, but they don't stand out or fit with the "Throwback" feel as much as the ones previously posted. I wonder if those other bottles were from before Arnell came in and messed everything up.

Tannerman
02-27-2009, 03:52 PM
So what's the story on the glass Natural bottle?

Jim.
02-27-2009, 04:04 PM
Throwback Mountain?

Android
02-28-2009, 12:26 AM
Isn't Pepsi Natural a product sold abroad?

The King
02-28-2009, 06:24 PM
Pepsi Natural is available in Southern California at least. I've seen it at Target stores in Irvine and Orange. It's $4.49 for a 4-Pack of the 12-ounce bottles.

Edit:

Target put them on sale today for $3.99, so I pulled the trigger. I'm drinking my first bottle now, and I have to say that it does not taste like Pepsi. I can only imagine that what I'm tasting here is the kola nut extract, but it definitely has a different flavor to it than Pepsi.

Tannerman
03-05-2009, 03:09 PM
The official announcement of Pepsi Natural (http://www.bevreview.com/2009/03/05/pepsi-natural/) (along with the Throwbacks) hit the wires today with a press release from Pepsi.

XLS_04
03-06-2009, 04:38 AM
The official designs they went with are not bad, although the Pepsi-Cola font might get lost with the background of the logo. Sadly the Pepsi "globe" is not used. The Mountaid Dew logo is not bad either but I think it should have been horizontal. The "throwback" font sucks, it does not match either design.

Tannerman
03-06-2009, 02:00 PM
I confirmed with Pepsi today that Pepsi Natural will have the same combo of sugar as Throwbacks... cane & beet sugar together.

It's also not Kosher, "similar" but not exactly the same as Pepsi Raw, and not a limited release.

BottleBoss
03-13-2009, 12:37 PM
Exactly when are the throwback products coming out again?

Tannerman
03-13-2009, 02:23 PM
Exactly when are the throwback products coming out again?

Per Pepsi, April 20

robpas
03-13-2009, 05:20 PM
Per Pepsi, April 20

U.S. only? What sizes?

Android
03-13-2009, 09:31 PM
Those questions were answered previously on this thread:


Available in 20-oz. plastic bottles & 12-pack cans. Sorry, no glass!
Official release date is April 20, then available for 8 weeks

-Andy

BottleBoss
03-16-2009, 07:29 AM
I figured someone had posted about it all before but since I am lazy I didn't want to look for it. Thanks.

halloaaryn
04-08-2009, 10:39 AM
I want some NnNNnnnOOoOOOwwWwWWw!!!

hehe

Also wouldnt mind if they brought back Pepsi w/Lemon!

joshal1980
04-08-2009, 01:51 PM
I have found Diet Pepsi with Lemon in the Madison, Wisconsin territory.
12 Pks and 20oz Bottles

mjb1124
04-12-2009, 04:43 PM
They're out now over here! First spotted them yesterday, and there were stickers advertising both on the coolers (the Dew one had hillbilly graphics!).

I tried the Dew first as I've never had cane sugar Dew to my knowledge before; definitely a lighter and more refreshing taste. It actually reminds me of Diet Dew a little, but without the aftertaste. At first I was almost thinking it wasn't citrusy enough, but the flavor hit me more as I went through the bottle and at the end I was very satisfied. I'm drinking the Pepsi as we speak, and its flavor has had a similar effect.

I certainly wouldn't mind if these became the regular formulas again. They have the flavors I've grown accustomed too, without that syrupy finish.

ThePieHole
04-13-2009, 01:21 AM
Can you tell us what store(s) you spotted the products in? Even if it's a grocery chain let me know, Delaware has many of the same ones as NJ.

BluejacketT
04-13-2009, 06:57 AM
I think I saw some Pepsi Throwback at my local K-Mart before it closed. My local K-Mart may have 'em on sale starting April 14th for 10 for $10 (I would double check that sale starts).

mjb1124
04-13-2009, 06:47 PM
So far I've only seen them in the convenience stores at Rutgers University (which are owned by Barnes & Noble).

amyers
04-13-2009, 11:19 PM
http://i12.photobucket.com/albums/a217/AaronMyers/utf-8BSU1HMDAwMDYtMjAwOTA0MTMtMjA0O.jpg

Taddaaa!

Android
04-13-2009, 11:42 PM
I looked around a few stores today, didn't see it around here yet.

Thanks for the pic, the graphics look better than I expected they would. I always get self-conscious taking photos in grocery stores for some reason.

amyers
04-13-2009, 11:48 PM
I looked around a few stores today, didn't see it around here yet.

Thanks for the pic, the graphics look better than I expected they would. I always get self-conscious taking photos in grocery stores for some reason.

Yeah, I'm sure people always think "WHAT IS THIS GUY DOING?!%!" when I'm taking pictures of everything but luckily I've never been asked to leave or even been asked what I'm doing.

mjb1124
04-14-2009, 02:28 AM
I think the Pepsi Throwback graphics look better on the 12-packs. The bottles just look too plain, and too much like the regular Pepsi bottles (they even have the "smile" logo on the side of the nutrition/ingredients info). The Dew bottles actually look pretty neat, pretty much like the old Dew look turned on its side. Though I still would've preferred the other proposed graphics.

Android
04-14-2009, 02:35 AM
Though I still would've preferred the other proposed graphics.

Yeah, me too!

skylark68
04-16-2009, 01:44 PM
I guess it hasn't made its way to Texas yet, we don't have any of the throwback or natural...

I'll make another run to the local stores this weekend.

I've been salivating for some throwback Mountain Dew!

bigrich
04-16-2009, 11:03 PM
Both Throwbacks are here now, from plant OG. They are both delicious, they both have a more crisp/clean taste. I bet these are big hits. The Pepsi Rep. I talked to said 4 weeks only and they had limited supplies.

Ram0n C0keah0lic
04-17-2009, 12:30 AM
Pics I found at flickr taken by ehfisher (http://www.flickr.com/photos/ehfisher/)

http://farm4.static.flickr.com/3552/3448531919_561eef9517_b.jpg
http://farm4.static.flickr.com/3415/3448535597_1a86d7c1e3_b.jpg
http://farm4.static.flickr.com/3584/3448528947_c6f6fffc69_b.jpg

Tannerman
04-17-2009, 01:33 AM
Hey guys... well, I got my hands on a bottle of Pepsi Throwback (http://www.bevreview.com/2009/04/17/pepsi-throwback/) today via a 7-Eleven here in the city... so it was time for a review (http://www.bevreview.com/2009/04/17/pepsi-throwback/).


http://www.bevreview.com/wp-content/image_pepsithrowback11.jpg (http://www.bevreview.com/2009/04/17/pepsi-throwback/)

Overall, I was impressed. Loved the taste, still hate the package design. I actually was able to do side-by-side tasting with HFCS Pepsi and Kosher Pepsi, and it was interesting to note the differences... surprisingly between Kosher and Throwback. Didn't expect that (Kosher tasted much sweeter, Throwback was more subtle).

Mr Zabe
04-17-2009, 08:28 AM
Excellent review Tannerman :)
Have you seen it yet at Jewel or Dominick's?

Tannerman
04-17-2009, 10:50 AM
Have you seen it yet at Jewel or Dominick's?

Not yet, and I've been visiting area Jewel locations for the past 2-3 days. I found this bottle at a 7-Eleven on the corner of Austin/Belmont.

bigrich
04-17-2009, 09:02 PM
They are both missing an ingredient. Citric Acid is missing from both. It was in the original Pepsi & Mountain Dew. I have checked the couple of bottles of AD Huesing product made with sugar I still have and I have a can that says made with Pure Louisiana Cane Sugar, and it also has Citric Acid. The Citric Acid adds a little bite, and that is missing. That is my only complaint.

Android
04-18-2009, 01:16 AM
Good catch on the citric acid being missing. It's part of the standard ingredient label. I think this is the first time I've NOT seen that ingredient listed before.

badboy1984
04-18-2009, 02:31 AM
On the mountain dew I see citric acid but concentrated orange juice is missing.
It also says artificial flavors that I can not find on the regular version ingredient list.

Mr Zabe
04-18-2009, 01:53 PM
I found TB Pepsi and TB Mountain Dew at the Mount Prospect,IL
Jewel near the Randhurst Shopping center. They had fridge packs on
the main display,20oz six packs on the shelf and on a small display there
were individual 20oz bottles.

doug1885
04-18-2009, 09:01 PM
Hey guys... well, I got my hands on a bottle of Pepsi Throwback (http://www.bevreview.com/2009/04/17/pepsi-throwback/) today via a 7-Eleven here in the city... so it was time for a review (http://www.bevreview.com/2009/04/17/pepsi-throwback/).


http://www.bevreview.com/wp-content/image_pepsithrowback11.jpg (http://www.bevreview.com/2009/04/17/pepsi-throwback/)

Overall, I was impressed. Loved the taste, still hate the package design. I actually was able to do side-by-side tasting with HFCS Pepsi and Kosher Pepsi, and it was interesting to note the differences... surprisingly between Kosher and Throwback. Didn't expect that (Kosher tasted much sweeter, Throwback was more subtle).

I once got a Kosher-for-passover Coke that appeared to be sweetened with 100% glucose. I'm not sure how that happens, but maybe something like that could be going on here.... I've observed that if you keep unopened soda refrigerated for about 8 years, eventually HFCS (fructose+glucose) becomes glucose+glucose, but I would think since that should be less sweet than HFCS (because fructose is more sweet than glucose), then if they're adjusting the HFCS to match sucrose, the double-strength glucose ought to be LESS sweet than properly-brixed sucrose. Maybe the KFP soda is deliberately made sweeter, or the Throwback is being deliberately made less sweet!

Of course, there are more things going on than just sweetness when it comes to HFCS vs sucrose. I've noticed that HFCS soda seems "wetter" than sucrose soda (watch it come from a tap -- HFCS soda has the viscosity of colored water, but sucrose soda will form tiny bubbles), but paradoxically, it seems to dry out my mouth more. I credit this to the higher hygroscopicness of fructose -- sucrose doesn't bind with water as much. Did you notice anything in this area?

-Doug

Dano
04-18-2009, 09:07 PM
I found the sugared dew and pepsi @ the wallmart in tri-county, Cincinnati area.

I have been telling my kids for years about "real sugar pop" and how the HFCS pops don't cut it. We all agree the Kosher coke is superior, but the 2-liters have a short shelf life. Finally the kids got some West Jefferson Mountain Dew in a bottle two years ago @ Myrtle Beach (they still use real sugar folks) and they were blown away.

Fast forward to now. Well, you old timers like me who drank a cold Dewski in a 16 or 12 ounce hillbilly bottle remember how good the pop WAS. Well, the HFCS dew just didn't taste like dew to me, I had switched to diet dew years ago and never thought I would get back THAT TASTE.
Today I bought 3 -12 packs of MOUNTAIN DEW--not MTN DEW sorry pepsico, but the texting form of this drink doesn't cut it for me- also bought two 12 packs of throwback pepsi.

The kids said it best-the dew tasted lighter, sweeter, smoother, and more "citrusy". The pepsi was the same-better, cleaner. The Dew for me personally was more eye opening--kinda like an old recipe that died when your grandma passed and you forgot to get it-you remember the taste but think it will never be back-well the DEW just made me smile! The unique dew taste is there folks. The old timers will know EXACTLY what i mean, younger drinkers will just think it's a new and improved version.

PEPSI-THANK YOU FOR THE OLD RECIPES. KEEP THESE A PERMANENT PART OF YOUR LINEUP. CHARGE A PERMIUM FOR THE SUGAR IF YOU HAVE TO, BUT PLEASE KEEP THIS AN OPTION! Thanks!

Mr Zabe
04-18-2009, 10:33 PM
First and foremost, I enjoyed my first bottle of TB Pepsi.
The "pure sugar" sweetner was amazing. The overall
taste was dead on wonderful. As others have said, the
bite/carbonation was a bit weak. I would love to see Pepsi
tweak up the carbonation. That being said, even if the carbonation
were not tweaked, I would still buy it on a regular basis.

seanstarwars
04-19-2009, 12:15 AM
I have had a minimum of three bottles of Mountain Dew a day every day for the last 25 years. Needless to say I was eagerly awaiting my first Dew Throwback . I hate to say I was a bit disapointed. As I was drinking it, I noted to my wife that it didnt have the flavor burst of a West Jefferson Dew ( It's been two years since I had one, but they were the best I ever had) I took a peek at the ingredients and couldnt believe my eyes when I realized there was no concentrated orange juice!!!! As far as I know th OJ has always been a prominent ingredient in Mountain Dew so I find it puzzling that it is missing in a so called throwback recipe I just checked my Hillbilly bottles It wasn't listed on the bottle caps or bottles but It only mentioned a couple of ingredients in fact the bottle only said " less than 1/10 of one percent of benzoate of sda and us certified color added" but the bottles I have from the mid 70's do list concentrated orange juice.... Anyway It ought to be in this new release...I do enjoy the throwback Dew It's just not what it could be....

Android
04-19-2009, 07:03 AM
I was wondering what would happen if you could get some "citric acid" and like, add a drop or two to the Pepsi Throwback and see how that would affect it.

I was also wondering if they didn't intentionally tweak these a little bit so that they were NOT as good as they could be... not wanting people to realize just how much better the old formulas were...

Mr Zabe
04-19-2009, 02:55 PM
I was wondering what would happen if you could get some "citric acid" and like, add a drop or two to the Pepsi Throwback and see how that would affect it.

I was also wondering if they didn't intentionally tweak these a little bit so that they were NOT as good as they could be... not wanting people to realize just how much better the old formulas were... Interesting point. I just drank an ice cold
bottle of TB Pepsi poured over rinsed ice (glass tumbler).
Surprise LOL, it had a slightly better mouth burn and a much better throat burn, which I really enjoy. Granted compared to the HFCS version it is
not as strong carbonation wise.

Maybe it's the Coke Zero ice phenomenon? :)

Also, the caffeine buzz rocks. Holy eye roller. LOL

drpep
04-19-2009, 03:26 PM
I was also wondering if they didn't intentionally tweak these a little bit so that they were NOT as good as they could be... not wanting people to realize just how much better the old formulas were...

I thought I heard black helicopters flying overhead today :D

BottleBoss
04-20-2009, 08:26 AM
I tried some of the Pepsi Throwback and agree with the opinions of everyone else. It isn't bad at all. The sweetness is more subtle, but there seems to be something missing. Maybe not quite sweet enough? I'm no expert here. The bottle sais 'natural sugar' and not cane sugar of course. I wonder if it just isn't that we have all become use to the flavor of the regular versions. I would buy more and i think it will sell. On another note, I couldn't find the mountain dew anywhere yet.

Tannerman
04-20-2009, 12:44 PM
They are both missing an ingredient. Citric Acid is missing from both. It was in the original Pepsi & Mountain Dew.

My can of MD Throwback lists citric acid in the ingredients.

Tannerman
04-20-2009, 12:46 PM
I found TB Pepsi and TB Mountain Dew at the Mount Prospect,IL Jewel near the Randhurst Shopping center.

Useless piece of info, but I worked at Randhurst for a while in the mall's leasing office right out of college (had nothing to do with my education, but one of those temp jobs that turned into a part-time gig). It's interesting to see how they are converting that place to a lifestyle center.

Mr Zabe
04-20-2009, 01:41 PM
Useless piece of info, but I worked at Randhurst for a while in the mall's leasing office right out of college (had nothing to do with my education, but one of those temp jobs that turned into a part-time gig). It's interesting to see how they are converting that place to a lifestyle center. My gut feeling is that the lifestyle center will go the way of
Coke Blak. LOL If they do not fix that dreaded four way intersection
then all bets are off the table. LOL ( OT sorry)

lj01
04-20-2009, 01:53 PM
Does anyone know where this can be found in Southern California, specifically San Diego? I called the local bottler here and their customer service didn't even know what the product was. I guess possibly I could be a bit more patient but I've been looking forward to this for awhile. Any help is appreciated!

SLOYAROLE
04-20-2009, 05:59 PM
Well, the throwbacks have made it into the Nashville area. I picked-up a 12pk of Pepsi and a 20oz of dew (not a dew drinker).

I let the Pepsi get nice and cold overnight and prepared for my comparison the next day. There is a huge difference in current-day Pepsi and the Throwback version.

The throwback doesn't punch you in the face with that Pepsi sweetness. Also, I don't really know how to describe it but the throwback is less carbonated???

It goes down smooth but it seems almost "flat". Not in taste but in fizz???

Anyways, it does bring back memories even though I grew up at the switch to HFCS era. There were places where we could still get sugar Pops.

I'm going to stick with the Throwback over HFCS Pepsi. I hope it becomes permanent. As for the throwback Dew, I haven't tasted it yet. I'm not a Dew drinker but maybe throwback will get me to sip on some from time to time.

Acheron
04-20-2009, 08:59 PM
Also, I don't really know how to describe it but the throwback is less carbonated???

Considering that the front page review singled out the high level of carbonation, I would imagine that this is something that varies by bottler.

SLOYAROLE
04-21-2009, 12:07 AM
Considering that the front page review singled out the high level of carbonation, I would imagine that this is something that varies by bottler.
Yeah, I saw that. I couldn't find better words to describe the lesser fizzle the throwback has compared to modern day Pepsi.

Tannerman
04-21-2009, 06:14 PM
Over the weekend, found a case of Mountain Dew Throwback (http://www.bevreview.com/2009/04/21/mountain-dew-throwback/) cans. I still have not had success finding bottles, however.


http://www.bevreview.com/wp-content/image_mountaindewthrowback01.jpg (http://www.bevreview.com/2009/04/21/mountain-dew-throwback/)

Compared to Pepsi Throwback, I'd there there's a lot more of a difference between HFCS Dew and Throwback Dew vs. its cola sibling. As has been noted elsewhere in the forums, could that be because of the lack of orange juice... or something else. Comparing the ingredient lists, the differences are far greater than with the Pepsi Throwback situation.

I liked the cleaner, citrus flavor of the Throwback. It did seem like it had less of a punch and carbonation, however. And the aftertaste was a bit off... almost diet in nature, which just seemed a little goofy to me. I really wonder how much of the Dew observations between HFCS and Throwback come from so much Dew "conditioning" with the existing product.

I should also note that I launched a little crowdsourcing experiment using Twitter to help folks track down Throwbacks (http://www.bevreview.com/2009/04/21/looking-for-pepsi-and-mountain-dew-throwback/). Not sure if it will work or not, but figured it would be something worth trying.

germ502
04-21-2009, 07:28 PM
Just noticed Mtn Dew has Concentrated OJ as an ingredient + throwback doesnt. This may more clearly explain the taste difference.

Mr Zabe
04-21-2009, 08:07 PM
Ok, call me goofy. LOL
Has anyone had tummy/IBS problems since drinking TP Pepsi or TB MD.
I have been drinking several bottles a day. My system has been all messed up.
Could it be a sugar over load or caffeine problem?

Greg, any thoughts?

Android
04-21-2009, 08:09 PM
Zabe, I guess the Magic Ice Crystals finally got to ya!

(the first -and only- time I tried Coke Vanilla when it came out, I had the same thing happen... http://www.thesamba.com/vw/forum/images/smiles/eusa_wall.gif )

Mr Zabe
04-21-2009, 09:43 PM
Zabe, I guess the Magic Ice Crystals finally got to ya!

(the first -and only- time I tried Coke Vanilla when it came out, I had the same thing happen... http://www.thesamba.com/vw/forum/images/smiles/eusa_wall.gif )
Oh well. LOL Today I drank a can of HFCS Pepsi. I really enjoyed it as the carbonation and throat burn really hit the spot. I feel torn between the old and the new TB. LOL

popologist
04-21-2009, 10:46 PM
it doesn't sound like a lot of you are very impressed with the "throwback" versions...

whotony
04-22-2009, 12:41 AM
Found pepsi tb in a pathmark on rte 322 next to walmart by Aston Pa.

I like it, much easier to drink then reg pepsi and a smoother feel.
Leaves a better aftertaste then hfcs pepsi.

BottleBoss
04-22-2009, 09:12 AM
I still can't find the Mountain Dew Throwback around here in Maryland. I also think it is bottled by Dr. Pepper and not Pepsi in this area. I don't pay that much attention to it though. Would it make a difference?

ScottyLibido
04-22-2009, 09:40 AM
Anyone in Detroit area find them yet???

treetoptom
04-22-2009, 09:47 AM
I still can't find the Mountain Dew Throwback around here in Maryland. I also think it is bottled by Dr. Pepper and not Pepsi in this area. I don't pay that much attention to it though. Would it make a difference?


I looked everywhere in Howard County without luck then found single 20-oz bottles in Carroll County at the Eldersburg Walmart, $1 each. Good stuff but a little under-carbonated. I look forward to trying the 12-oz cans.

Lastdaysofrain
04-22-2009, 11:01 AM
I haven't been able to find this anywhere in the Greater Boston area.

mcormany
04-22-2009, 11:11 AM
The only place I have been able to find any in the Knoxville, TN area is at Wal-Mart. They have had the bottles for a few days, but just got the 12pk cans today. The Pepsi guy said that they are still getting permission from Kroger and other grocery stores to sell there.

ChrisPC
04-22-2009, 04:54 PM
I just got some Throwback Pepsi and Dew at Kroger. They have 20oz bottles on sale for 79 cents with their discount card. They also have a display of 12 pack cans. I love the Dew logo they used, since I grew up in the 80's. I've been irritated ever since they got rid of it, especially once "Mtn Dew" came along.

Throwback Dew is really good, less sweet, and more fruity than HFCS Dew. It's almost like lemonade. I just mixed some George Dickel in with it. Yum!

Throwback Pepsi is pretty good, too. It's a lot better than the HFCS version. It's smoother, like RC.

BluejacketT
04-23-2009, 06:22 PM
Finally found this at Wal-Mart today.

Pepsi Throwback is better than HFCS Pepsi. A little watery, but still better.

Mountain Dew Throwback is pretty good. I like it. But I like HFCS Mountain Dew better.

fusion
04-23-2009, 06:49 PM
Ventured up into PA today to find them, I found 12pk and 20oz TB Pepsi, and 12pk TB Dew. The Pepsi was decent when it was really cold, but now that it's warming up some, not so good.

All were canned/bottled at plant PY, which also makes the Kosher stuff.

Mr Zabe
04-23-2009, 11:51 PM
Ventured up into PA today to find them, I found 12pk and 20oz TB Pepsi, and 12pk TB Dew. The Pepsi was decent when it was really cold, but now that it's warming up some, not so good.

All were canned/bottled at plant PY, which also makes the Kosher stuff.
I agree, super top shelf fridge cold Pepsi TB is decent. The throat burn is stronger.
Same goes for MD TB.

rackitup
04-24-2009, 02:35 AM
Portland OR. has Mountain Dew, and Pepsi in 20 oz. Bottles, and 12 pack cans.

oz999
04-24-2009, 08:38 AM
I just picked up several 12pks at a local stater bros in southern california (inland empire area). Also noticed some dew 12pks, and 20oz pepsi and dew at vons.

scum1
04-24-2009, 09:24 AM
Do you know when the Tradin’ Paint Amp will be coming out? I'd love to see a label as well is you have an image handy


dt pepsi lemon will be back in april and it looks like the new dt pepsi labal but the labal has a little tinge of yellow on the trim very hard no notice they will be doing the same with the other diest, red for cherry, black for vanilla and green for lime. Aslo the new label for regular caffine free pepsi is a very bright gold and it realy stands out. Aslo a new dale jj amp is coming out with three flavors in one, berry lime and orange.

badlieut
04-24-2009, 09:24 AM
Anyone in Detroit area find them yet???

Picked some Pepsi and Mountain Dew up at the Walmart in Livonia. It's in the Target ad for Sunday so they should have some this weekend.

drpep
04-24-2009, 04:15 PM
Tried my first Pepsi Throwback today. Found it at Target. If I did not know anything about Pepsi Throwback I would have thought I was drinking regular Pepsi. I'll have to wait until I buy a 12 pack of cans and drink it from a glass.

01GTB
04-25-2009, 04:25 AM
I had looked the other night in Albertsons and Winn Dixie for the Throwbacks. No luck. I decided to go up to Walmart tonight and looked all through the grocery department and saw no sign of it. As I took a final look, and turned to walk out of the beverage aisle the last time, something made me look back at the Coca Cola. Lo and behold, four KFP two-liters mixed in with everything else. I couldn't reach the fourth one, it was on the top shelf. The sign clearly telling me not to climb on the shelves, itself, was not really a deterrent, but the number of employees running around was. I started to go over to the household cleaning department and grab a broom to knock it down with, but decided against it. I figured maybe I would stop back by early this morning and see if it had found it's way to the front.

It was still in the same place when I went back. I started out of the store when it dawned on me how much I hate going in Walmart. And since I was already there I might as well pick up a few oil filters and a couple jugs of oil. After leaving that department, I made the loop back around to the front. Near the end of a checkout counters, almost hidden were several Pepsi and Dew Throwback 8 packs of 12 oz cans.

Dumb luck both times.

whotony
04-25-2009, 07:38 PM
You know you could have asked an employee to get them down for you.

fusion
04-25-2009, 08:45 PM
What's funny is that my branch manager is known for going over to the cleaning aisle and getting a mop or broom to get the 2 liters to move forward. lol.

01GTB
04-25-2009, 09:46 PM
You know you could have asked an employee to get them down for you.

It was just one. I got the other three.

I don't want to tip anyone off. You would have to explain the reason why a sea of easy to get to red caps won't do. I would say the odds of finding any more in the next few days would go down if anyone working there knew what they were.


What's funny is that my branch manager is known for going over to the cleaning aisle and getting a mop or broom to get the 2 liters to move forward. lol.

Now that's funny! :D

Android
04-26-2009, 02:06 AM
Well, I'm on a road trip to UT/NV/CA and back to WY. Didn't see Throwback anywhere except Nevada. (Reno area) I got some... not bad, not great though. Still wondering what an eyedropper of citric acid, some of Zabe's Magic Ice Crystals and some extra carbonization might do for this "formula"

Mr Zabe
04-26-2009, 07:02 AM
Well, I'm on a road trip to UT/NV/CA and back to WY. Didn't see Throwback anywhere except Nevada. (Reno area) I got some... not bad, not great though. Still wondering what an eyedropper of citric acid, some of Zabe's Magic Ice Crystals and some extra carbonation might do for this "formula" I with on your wanderings. Besides flavor, carbonation is what makes soda ...POP.... (yes I'm a corn ball). LOL

sodafinderfl
04-26-2009, 04:10 PM
For the Central Florida members, I have found Pepsi TB and Mountain Dew TB in 20 oz bottles at Publix Supermarkets and Walmart. I know in the Target ad for today, they are advertising the 8 pks., 4 for $10, but at a Hess Gas Station near the Univ. of Central Fl., they have 8 pks., of Pepsi TB and Mountain Dew TB, for $1.99/ 8 pk.

I agree with the other members, the Pepsi is good, but could use a little more carbonation.

mcmannors
04-26-2009, 05:16 PM
I saw the Pepsi Throwback for the first time today in 20 once bottles at the 7-Eleven in Phillipsburg, N.J. I did not notice if they had the Mtn Dew throwback, sorry. :-(

I went to other places in the area (Wawa next door to the 7-Elev in P'burg, N.J.), 7-Eleven in Nazareth, Pa., and Sheetz in Bethlehem, Pa. None of those places had any throwbacks at all. Neither did Wegmans in Wilson, Pa.

iowacity
04-26-2009, 11:41 PM
I thought the carbonation in both the TB Pepsi and MD I had last week in 20-oz bottles was good -- better than the usual flat-ish corn-syrup versions.

XLS_04
04-27-2009, 02:27 AM
I was able to buy a 12 pack (thats all that was there) and I had a can of it so far, it tastes a little less carbonated than regular Pepsi, and maybe a little sweeter. Just like most people already said.

Both Pepsi and Mountain Dew Throwbacks are very hard to locate! I dont know why Pepsi only distributed this in very small amounts. Originally this was supposed to be a limited edition 8 week long product, I dont know why they decided to cut back on it so much, and only made it available in select stores. With the way Pepsi went about doing this not many people are going to know this ever existed.

Android
04-27-2009, 04:35 PM
I was in one convenience store where they had a generic sign for the two Throwback products on the cooler, with a 2/2.50 price, but in the cooler, no product. I asked about it, and they said "it's on order.."

FountainCokeAddict
04-27-2009, 09:30 PM
found 12 packs of both at Publix in Greenville, South Carolina. Will try it tomorrow

drpep
04-27-2009, 10:51 PM
I dont know why they decided to cut back on it so much, and only made it available in select stores. With the way Pepsi went about doing this not many people are going to know this ever existed.

Some stores won't authorize a limted product if they have a strict planogram, others are jsut slow at getting it done.

Wally1912
04-27-2009, 11:51 PM
I picked up some 12 packs of Pepsi & Mountain Dew Throwback at K Mart where it is on sale this week for $2.50. I also saw 12 packs at Shaw's grocery stores in the Boston area and I saw only 20 oz bottles at Walmart.
I much prefer Coke to Pepsi, but I liked the Throwback because, unlike others, I found it to be LESS sweet than regular HFCS Pepsi.
My friend who is a huge Pepsi drinker commented the Throwback is less syrupy than the HFCS stuff and is more Coke-like to his tastebuds.

mcmannors
04-28-2009, 11:44 PM
Today I saw 20 ounce bottles of both Pepsi and Mtn Dew throwbacks at the Quick Chek in Perth Amboy, N.J.

skylark68
04-29-2009, 02:19 PM
None here yet. I guess Texas will get it last...

FountainCokeAddict
04-29-2009, 05:39 PM
I found they were both sweeter and smoother. I really liked them both

BottleBoss
04-29-2009, 06:58 PM
It has shown up at the Wallys-Mart on route 26 in Frederick, Maryland. Both the Mountain Dew and the Pepsi. Cans and Plastic Bottles. The Mountain Dew tastes great. I was really surprised. The M.D. was different tasting and better than the regular version. The cans look cool to. They need more of this type of thing.

jmyjunk
05-01-2009, 02:09 AM
Made it to Colorado.
Bought the Pepsi and Mountain Dew. The dew was ok, but the Pepsi was terrible. My first thoughts were "This doesn't taste like Pepsi." I was expecting the flavor of a Kosher for Passover or Mexican Pepsi. What I tasted was more like a store brand cola. It seems they tweeked the taste slight. A huge dissapointment.

mjb13
05-01-2009, 10:12 AM
The Pepsi Throwback initially hit me with a smooth natural sweetness, but then I tasted undertones and an aftertaste of chemical bitterness, similiar to artificial sweeteners. Tried it in both the plastic bottle and can versions.

My wife, who is a staunch Pepsi fan, didn't care for Pepsi Throwback either and commented that it tasted closer to Coca-Cola than Pepsi. She actually likes Passover Coke better than Pepsi Throwback.

On the other hand, I love the Mountain Dew Throwback! It's smooth and well-balanced. Much better than the HFCS version IMO.

popologist
05-01-2009, 10:47 AM
for those of you who aren't impressed with the taste of pepsi throwback so far, it could simply be that your taste buds aren't used to the new sweetener (sugar) yet. our palates adjust somehow.

it's the same thing with diet soft drinks. i liked coke zero from the beginning, but still tasted a little aftertaste in the beginning... but, now, it tastes just like regular coke to me.

my point is... if you stick to drinking the throwbacks and stay away from hfcs drinks, the throwbacks might start to taste better to you. either that or... hfcs just tastes better. lol

Mr Zabe
05-01-2009, 12:20 PM
Good point.

mofizz
05-01-2009, 04:17 PM
I personally think the stuff tastes great. It's selling quite well too. It's funny how close the the dew throwback tastes like West Jefferson glass Mountain Dew. Now if only we could get some Pepsi in glass around here.

yeahuno
05-02-2009, 12:44 AM
Where I live, we didn't get the throwbacks until 2 weeks ago here in WV. I tried the pepsi throwback and it wasn't to bad. I haven't tried the mountain dew yet.

Android
05-02-2009, 12:09 PM
I had a friend try the Mountain Dew Throwback that I brought back from Nevada yesterday - he's a Dew drinker (I'm not). He thought it tasted kid of bland/weak.
-Andy

Mr Zabe
05-02-2009, 01:23 PM
I thought MD TB was a touch less sweet and was missing the
citrus carbonation kick that makes gives MD it's signiguare taste.

Dewman1979
05-02-2009, 03:24 PM
so...where is it?

Tannerman
05-02-2009, 04:32 PM
so...where is it?

If you use Twitter, we've been taking advantage of the #Throwback hashtag to help share locations and post questions on where to find Throwback. I wrote up a tutorial on how to do that here (http://www.bevreview.com/2009/04/21/looking-for-pepsi-and-mountain-dew-throwback/).

Pepsi had been pointing folks to their official product finder (http://www.pepsiproductfacts.com/storelocator/index600.html), but frankly it doesn't work very well. They've started to officially support the Twitter #Throwback hashtag as well to help track the beverage down.

Unlike all the garbage in the news lately about the pointlessness of Twitter (which, personally, is just bad reporting), this type of "crowdsourcing" using the service has actually been a very effective way to use it.

Android
05-02-2009, 06:37 PM
Made it to Colorado.
.

Whereabouts in Colorado? I ask because you say "1 mile east of the Rockies" but there are two bottlers that I know of that fit that description - Colorado Springs area, or Denver( which handles the entire rest of the eastern half of the state.)

Tannerman
05-05-2009, 07:42 PM
Hey guys,

Well, from the "oddest thing happened to me today" category... While at work today, I got a call from the folks at NPR's "All Things Considered" program, asking if I'd be open to briefly discussing the Throwbacks on the air.

I'm like, seriously?


http://www.bevreview.com/wp-content/image_nprscreenshot1.gif (http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/)

Well, the segment ran this afternoon. If you'd like to listen, I posted an audio archive over on BevReview.com (http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/).

I welcome the mocking comments about my voice, nitpicks about the details, and other sarcastic remarks!

But, to be honest, it was kinda cool! :)

Wally1912
05-05-2009, 09:54 PM
Steve, you're a great interview! Keep up the good work!

Mr Zabe
05-05-2009, 11:54 PM
Do I now have to address you as Tannerman His Royal Pepsiness? LOL
Outstanding interview. You done good!

sodafinderfl
05-06-2009, 10:04 PM
Mr. Tanner,

Good interview on NPR.

destruya
05-07-2009, 04:45 AM
On a DC-Area-specific foodie forum, a guy talking about this year's Passover Coke claims he and his wife noticed a taste difference. As for the differences between sugar harvested from sugar beets and cane sugar: SUGAR, SUGAR / Cane and beet share the same chemistry but act differently in the kitchen (http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1999/03/31/FD91867.DTL)

So for people saying "it tastes funny," it might be because of minerals from the beet refining. =/

Personally my first impression of Pepsi and MD Throwback was "it tastes like Diet Pepsi/Diet Mountain Dew." I've warmed to it, though.

Dewman1979
05-08-2009, 03:48 AM
MD TB was very sweet.

Mr Zabe
05-12-2009, 09:37 AM
Interesting. It's worth reading the comments at the bottom of the article.

Pepsi Throwback's real sugar taste thrills panel. (http://www.chicagotribune.com/features/food/chi-tc-pepsi-taste-test-0515-051.ar0may12,0,5283147.story)

Tannerman
05-12-2009, 11:52 AM
Interesting. It's worth reading the comments at the bottom of the article.

Pepsi Throwback's real sugar taste thrills panel. (http://www.chicagotribune.com/features/food/chi-tc-pepsi-taste-test-0515-051.ar0may12,0,5283147.story)

Nothing like the Chicago Tribune staying ahead of the curve on this... not. But nice that they did a story.

drpep
05-12-2009, 09:37 PM
I like the comment from the guy who thought Pepsi Throwback had the apple extract in it.

dnstest
05-17-2009, 04:17 AM
Mountain Dew and Pepsi Throwback can both be found at Wal-Mart in Springfield, Illinois. I have checked several grocery stores with no success, but scored at Wal-Mart. I cleaned them out of Dew! I will be visiting the other Wal-Mart's to try to get more, and hopefully the North end gets restocked!

These sodas taste great - I love the clean finish. Regular Dew is thick and has an aftertaste. Regular Pepsi is pretty disgusting - I prefer Coke, but Throwback is very drinkable. I agree with the others here that they could be a bit more carbonated.

Hoping this can become a regular product, but I'm not counting on it!

Hacksaw
05-20-2009, 01:52 AM
The guys on the Outdoor siren board are raving about them on the Off Topic page!

skylark68
05-20-2009, 12:56 PM
Finally got some MD Throwback. I haven't decided what I think about it yet. The only time I tried it the can was warm and I put in a glass of ice. I don't think it was cold enough so I wasn't that crazy about it. I'll try it again once the cans are pre-chilled.

xJABBERWOCKx
05-28-2009, 08:29 PM
I love Mountain Dew throwback, it's delicious. The first few bottles/cans I tried were so clean and crisp! But after drinking my last can, I noticed a ginger-ale like aftertaste. I don't like ginger ale, and it has no place in my Mountain Dew drinking experience. I think the absence of OJ has made throwback less bold in flavor, which is uneccesary. It would be great to use the formula they have now and just substitute HFCS with sugar, rather than tweaking the flavors in other ways. Availability is random... it seems that shelvers are getting it mixed up with regular dew, since its placement and presence varies from day to day, even in the same store. Acme (NJ) is the only place I've seen it in can form.

Android
06-08-2009, 03:51 PM
Well, the period for this limited edition is about up. I wonder how much of a success this will be considered, and if they'll try it again someday. One thing I noticed in Colorado, they sold out a couple of weeks ago, but then I come back yesterday and found a few stores had been restocked, and the product had a newer production date on it than the first run, May 1. Not sure where bottler code AS is though, it's not Denver, which is DW. Up in Wyoming everything is pretty much sold out now.

I gave my brother my last two cans of Mountai Dew Throwback yesterday - he never saw any of it for sale in Colorado - and he didn't like it, said it tasted like it had been left open in the fridge for a couple days.

-Andy

the saint
06-08-2009, 04:18 PM
bottler AS is Mesquite, Tx. OKC has been out of throwback in the warehouse for about 2 weeks now. The stores are beginning to run out of it, just in timne to backfill the space with Game Fuel. oohhh the fun never stops.....

Tannerman
06-08-2009, 04:21 PM
If anything was a failure regarding the Throwbacks, it was the packaging and design. Horrible, horrible. From the comments I was reading on blogs and Twitter, seemed to be a lot of customer confusion over the whole thing.

I got in contact with the original design firm that created the prototype packaging that Pepsi didn't end up using (and instead went with an Arnell design). They played it cool because they wanted to keep Pepsi business, but you could tell they weren't too happy about the way things played out.

skylark68
06-09-2009, 06:38 PM
Overall MD Throwback was okay, although it wasn't that much superior to regular MD. I do think that Pepsi should look into going with Pepsi Throwback as a permanent addition to the line. It was awesome.

SLOYAROLE
06-18-2009, 04:03 PM
So, is the throwback promotion over. Hit a couple of WalMarts yesturday and didnt see them :mad:

fusion
06-18-2009, 05:16 PM
Wal-Mart turns over products so quickly, they are usually the first to run out. You should check smaller stores, mom and pop grocery/convenience stores, etc.

SLOYAROLE
06-21-2009, 06:49 PM
I know the Mapco gas stations are still flooded with the 20oz bottles. My wife and I actually found four cases of fridgepacks ($3 each) at WallyMart yesturday. They were buried behind regular Pepsi.

She looked and saw them and quickly snatched all four and dropped them in the cart. These will definitely last forever. The fridgepacks appear to be non-existent in smaller C shoppes. The Mapco near me has a stack of 20oz cases in the front of the store. I'll see if I can stock up (2 for $2) as they get closer to date.

On a side note, WallyMart had PLENTY of Throwback Dew. Guess nobody likes it.


Wal-Mart turns over products so quickly, they are usually the first to run out. You should check smaller stores, mom and pop grocery/convenience stores, etc.

drpep
09-02-2009, 09:58 PM
Plenty of Pepsi Throwback 12 pack cans for $2 at Price Chopper in Owego, NY. April 2010 dates on them.

drpep
09-14-2009, 03:52 PM
12 packs of Pepsi Throwback are showing up in most supermarkets with April 2010 dates. It was gone for about a month.

halloaaryn
09-15-2009, 10:29 AM
12 packs of Pepsi Throwback are showing up in most supermarkets with April 2010 dates. It was gone for about a month.

With what design?

Mr Zabe
09-15-2009, 04:27 PM
I wouldn't care if the design was solid "Pepsi" blue;
all I want is the Pepsi (glass) formula I enjoyed in
the 70's. The TB stuff is at most a quasi
hyped Pepsi marketed to the younger demographic that
have not tasted "real, old school" Pepsi.

Venting over. :)

skylark68
09-16-2009, 01:51 PM
I wouldn't care if the design was solid "Pepsi" blue;
all I want is the Pepsi (glass) formula I enjoyed in
the 70's. The TB stuff is at most a quasi
hyped Pepsi marketed to the younger demographic that
have not tasted "real, old school" Pepsi.

Venting over. :)

I wish I could remember the taste. My earliest memory of Pepsi was Pepsi Free that my parents forced my brother and I to drink back in the '80s. I do remember pre-new Coke Coca Cola though.

01GTB
09-16-2009, 02:27 PM
I'm glad to hear of the return. I am down to about 48 cans of the stuff :) I drink about one can a day, so I should be able to find more by the time I run out.

I'm a Dr Pepper drinker, always have been. But I haven't had but maybe 2 or 3 Dr Peppers since Pepsi Throwback came out.

Android
09-16-2009, 07:17 PM
12 packs of Pepsi Throwback are showing up in most supermarkets with April 2010 dates. It was gone for about a month.

Check the "born on" date though, Throwback should be a 9-month product, so April 2010 would have been produced in July, that's 2 months ago. Here in Wyoming, they did their last run on June 24 with an expriation of 03-24-10.

Also... wasn't the next incarnation of the Throwback supposed to have different graphics? I think you might be seeing carryover from the "initial" run.

-Andy

drpep
09-16-2009, 09:36 PM
It is the "initial" run. It was gone from area stores by mid summer. None on the shelves and none in Pepsi 12 pack lobby or endcap displays. Just after Labor Day it has shown up again with large quantities in 12 pack diplsays and back in supermarkets Pepsi 12 pack sets.

01GTB
09-17-2009, 02:01 AM
Off topic, but what all areas have 8-packs? This is the only packaging I have ever seen the Throwbacks in.

fusion
09-17-2009, 05:01 AM
Parts of California have 8 packs, I've seen them in some grocery ads out there.

mofizz
09-17-2009, 10:29 AM
All of Florida and parts on California have or have had 8pks. By and large I think the test was a flop. I heard that some channels and some specific customers did well with them, but pretty much with everyone else Pepsi lost significant share to coke.

housej55
09-17-2009, 02:31 PM
It must have not been too much of a flop for Pepsi to bring back Throwback Pepsi and Mountain Dew on the 28th of December for 8 weeks... can't wait ..!!!

On the Coke side, Sams Warehouse down here in Florida has 24 pack of 12oz bottles called "Coke Mexico" which is absolutely great with the natural sugar

mofizz
09-17-2009, 05:20 PM
It must have not been too much of a flop for Pepsi to bring back Throwback Pepsi and Mountain Dew on the 28th of December for 8 weeks... can't wait ..!!!

On the Coke side, Sams Warehouse down here in Florida has 24 pack of 12oz bottles called "Coke Mexico" which is absolutely great with the natural sugar


Sorry, I meant the 8pks were a flop, not the Throwbacks. Throwback did awesome in our neck of the woods...I can't wait either.

sodafinderfl
09-20-2009, 04:16 PM
In the Orlando area it seems that the initial response was positive. To bring them back for a second time would indicate that.

On the side topic of the Mexican Coke in Sam's Club, does anyone know if this is a trial run or a permanent thing.

fusion
09-20-2009, 08:31 PM
Mexican Coke in club store has been going on for a few years now. I think they're expanding the availability into more markets.

atrac
09-22-2009, 08:10 PM
According to the official Mountain Dew twitter account @mtn_dew, this indeed is the new Throwback packaging:

http://psgrpepsi.cachefly.net/package1.jpg

...and I like it a lot!

fusion
09-24-2009, 04:23 PM
The June 24th produced Throwback Pepsi 12 packs have reappeared here as well. And I found Mexican Fanta Orange in addition to Mexican Coke at the local Acme.

cokebabies
09-26-2009, 06:02 AM
The Mt Dew throwback label is amazing.

iowacity
10-03-2009, 08:51 PM
The Mt Dew throwback label is amazing.

The white and green should be reversed. It'd look more like the original bottles with that branding, and look less like Diet dew.

I'm glad they went with the hillbilly, though. Classic.

yeahuno
10-13-2009, 01:55 AM
I like the pepsi throwback. There is a few left in our area 12 packs.

lordmadone
10-17-2009, 04:41 PM
Slated for release in my market unit period 1 of 2010.