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View Full Version : New "Vintage" RC Logo



Wally1912
07-02-2009, 09:44 PM
Has anyone come across this new look for Royal Crown Cola? Is it permanent?
Someone reported finding a bottle with this new look at Wal-Mart and a NASCAR race team has its car decked out with this logo.

I have to say this vintage look is an improvement over the current logo.

http://i42.photobucket.com/albums/e333/coast2coastam2006/RCcola.png

http://i32.photobucket.com/albums/d24/MJarvieJr/0-rc-daytona.jpg

Current logo for comparison:
http://www.drpeppersnapplegroup.com/files/2008/04/09/img_130017956025.png_large.png

Vintage RC can with old logo:
http://www.blueaustin.org/Images/url.jpg

Android
07-03-2009, 12:25 AM
Damn, it's about time they did something like that! looks good to me. I'd hope it's a permanent change. For the longest time their drinkrc .com website was a dead link for me, now I see it goes to Cad-Schwps RC page, but that page hadn't changed in years.

I see the "crown" is back, although that doesn't really resemble any of the previous crowns they'd used:

http://members.trainorders.com/android/Pepsi/RC-diamond-crowns.jpg
-Andy

popologist
07-03-2009, 08:03 AM
The crown is a nice touch. Who distributes RC these days? Is it Dr Pepper?

The Truth
07-03-2009, 10:58 AM
Yes it is permanent. The CROWN is from early 60's on the NECK.

popologist
07-03-2009, 01:36 PM
does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market.

Mr Zabe
07-03-2009, 01:48 PM
does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market. You be would correct. Diet Rite beat down TAB pretty good at least at my house in the 70's.

Android
07-03-2009, 04:09 PM
Yes it is permanent. The CROWN is from early 60's on the NECK.

Oh okay cool, I don't know if any of the old RC bottles I have, have that on them, they are not nearby for me to check. I'll have to look and see.

drpep
07-03-2009, 06:47 PM
The RC car didi not qualify, engine trouble.
I see that Royal Crown Cola is again on the label. It's not on the current can.

CitrusCola
07-05-2009, 01:21 PM
Not as cool as the old diamond logo, but I like it.

Dewman1979
07-05-2009, 04:14 PM
Now if they would bring back the old formula

Ram0n C0keah0lic
07-05-2009, 06:21 PM
Nice logo!... I wonder if it will be used in other international markets where RC is available

NRGSLLR55
07-06-2009, 08:40 AM
Now if they would bring back the old formula
RC Evansville IN used to do a glass bottle product with "real" sugar, that was pretty close to the orignial formula. I am sure there is someone more knowledgable than me to answer the question if it is still being made.

skylark68
07-08-2009, 05:45 PM
For some reason I can't see the new logo. I can see the current can and the vintage can. Am I missing something?

I remember the late '70s logo/early '80s (very similar to the vintage can you have posted) Cherry RC which was reversed. Now that was a cool looking can.

Android
07-09-2009, 08:44 AM
The top two images are hosted at photobucket, maybe your computer has a block on images from there for some reason.

Here, I went and made a small sample of one of them - can you see this one?

http://members.trainorders.com/android/Pepsi/NewRClogo.jpg

amyers
07-09-2009, 12:55 PM
The 20oz from NC use to have real sugar in them but they switched to HFCS

skylark68
07-20-2009, 01:33 PM
Thanks for posting it. I can see the logo now. I actually saw it at the grocery store yesterday. It's really cool!

Wally1912
08-19-2009, 11:54 AM
I see Dr Pepper/Snapple has updated the drinkrc.com (http://www.drpeppersnapplegroup.com/brands/rc-cola) page to show the new logos.

http://www.drpeppersnapplegroup.com/files/2009/08/04/img_142117960663.jpg

http://www.drpeppersnapplegroup.com/files/2009/08/06/img_10382974279.png_large.png

TACBOT
08-20-2009, 12:35 PM
Finally, new packaging for RC Cola -a product too long ignored by DPSG. It's a permanent change and has a good presence on the shelf. Nice design and use of the colors even though it has been partially used before. Now, will RC Cola TV commercials be appearing?

iowacity
08-26-2009, 06:10 PM
Not perfect, but much better than the previous one.

Swifty
08-27-2009, 06:53 PM
Finally, new packaging for RC Cola -a product too long ignored by DPSG. It's a permanent change and has a good presence on the shelf. Nice design and use of the colors even though it has been partially used before. Now, will RC Cola TV commercials be appearing?

Cola-Lovin' Woman /
Cola-Lovin'Man /
Nothin' Really Gets To You /
Like an RC Cola Can.

One of my favorite TV jingles from the 1980s.

Android
08-27-2009, 08:06 PM
Heck, it'd be nice to RC itself appearing, as I've not seen it available anywhere here in central WY for months now.

Android
10-12-2009, 10:10 AM
I was on a bit of a road trip and spotted this truck delivering at the C-store I had just bought gas at - somewhere in Missouri I think this was. I was surprised to see the new logo on a route truck this quickly.

http://members.trainorders.com/android/Pepsi/RCtruck.jpg

dweezil2000
10-12-2009, 07:51 PM
I've noticed that since the package redesign, here in NE Ohio Cherry RC has become available. It's the first time I've ever tried it (or for that matter, even seen it). Anyone else notice it in your area?

CitrusCola
10-12-2009, 09:20 PM
I've seen quite a few trucks like that one at Mickey Truck Bodies in (High Point, NC) where they are painted. I go by there almost every day. I've also seen several Big Red truck bodies there recently, and even a couple of Red Rock truck bodies a few months ago.

fusion
10-13-2009, 12:05 AM
That's good news about cherry RC in NE Ohio. Hopefully it sticks around. It's a good cherry cola, DPS should push their bottlers to sell it. It's available nowhere around here at all.

bigrich
10-13-2009, 01:28 AM
Cherry RC arrived this week in Indianapolis from the Columbus, OH facility. I had to buy some.

Wally1912
10-13-2009, 12:04 PM
Cherry RC arrived this week in Indianapolis from the Columbus, OH facility. I had to buy some.

What does the new packaging for Cherry RC look like? Can you share a photo?

dweezil2000
10-13-2009, 08:38 PM
It's pretty much just like the new RC design, except it's more red:


http://i157.photobucket.com/albums/t41/dvnetshow/rc2.jpg
http://i157.photobucket.com/albums/t41/dvnetshow/rc1.jpg

Android
10-13-2009, 09:16 PM
Not bad at all. Thanks for the photo. Probably the only place I'll see it as they seem to have dropped it in the N. Colorado/Cheyenne area where I used to be able to get it.

Wally1912
10-13-2009, 10:13 PM
Thanks for sharing the picture. Now to cross my fingers and hope this delicious drink finds its way to the New England area!