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el_rumbalero
08-27-2009, 11:12 PM
seem headed to the moon. Anyone here know to what degree (how substantial) this affects the bottom line for ED companies? Or more specifically, for Monster; I am a HANS investor. Thanks in advance for any thoughts/ informed perspective.

greg
08-28-2009, 09:36 AM
Due to commodity pricing and the way inventory is purchased I am sure that Hansen has built in some sort of "buffer" for the fluctuation. Moreover, I am sure they have a "limit" when it comes to what is acceptable to maintain margin.
If the limit is reached and stays above the limit for a predetermined amount of time i.e. quarter, 2 quarters, etc, then hansens will most likely have devices in place to raise the price of their products at the wholesale level.
Every company is different, you just have to know where they set the bar.

SumPoosieCat
08-29-2009, 10:38 AM
Sugar is the main ingredient in our drinks and I am sure many like me locked in their price a while ago. I have no worries until April.