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fusion
11-25-2009, 02:25 PM
No holiday graphics for Coke Zero this year, they've instead partnered with the new James Cameron movie Avatar (due out 12/18).

We started getting the promotional 12 packs yesterday, with the promotional cans inside. There will be a contest at mycokerewards.com, but I don't think it's there yet.

Coke Zero Immerses Itself in 'Avatar' (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia7f0e1dcab317684f1fde54bde4d26a5)

That's a Brandweek article about the partnership, which also includes the website AVTR: Future Artifacts from the World of Pandora (http://www.avtr.com) which was developed by Coke and the studio and filmmakers.

Here's a shot of the 12 pack wraps:

http://img.photobucket.com/albums/v608/garya/cz-avtr.jpg

popologist
11-25-2009, 06:40 PM
Holiday packaging is always nice, but this Avatar promo looks like it might be pretty big.