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View Full Version : Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs



Tannerman
11-27-2009, 10:24 PM
Pepsi announced that when the Throwbacks returned on December 28, they would have new packaging, much different than the initial run we saw back in April 2009. (Translation: Someone over there finally woke up regarding the ugly package design and marketing mistakes made by that rollout).

Anyway, the folks over at PCNA shot me the updated images for "new" Throwbacks, and I must say, they are a huge improvement.


http://www.bevreview.com/wp-content/image_pepsithrowback_mountaindewthrowback_december 2009_official1.jpg (http://www.bevreview.com/2009/11/27/pepsi-throwback-mountain-dew-throwback-december-2009-relaunch-designs/)

Full bottle and can art can be found here (http://www.bevreview.com/2009/11/27/pepsi-throwback-mountain-dew-throwback-december-2009-relaunch-designs/). I'm glad someone finally cleaned these products up... one wonders if this was Arnell involved in the design (like the initial Throwback rollout) or someone else.

FountainCokeAddict
11-28-2009, 11:35 AM
Finally great packaging!

Mr Zabe
11-28-2009, 03:44 PM
I like the new designs.
I will do back flips if Pepsi TB has that mouth burn bite with
a sweet CANE sugar back wash. Other wise as it stands, I will not
buy TB. :(

Android
11-29-2009, 10:39 PM
Somehow, I'm sure it'll be the same ,beet sugar and no-citric-acid mix again. The citric acid part, since that adds a little bite and fizz, I wondered before if you could mix some in (but in such a way that it wouldn't activate all the carbonation at once)
-Andy

mofizz
11-30-2009, 09:56 AM
From what I hear, Pepsi will be the same, Dew gets a little bit of a tune up regarding taste.

skylark68
12-02-2009, 11:20 AM
Cool design for Pepsi TB. I actually preferred the '70s style Mountain Dew logo though. That early design doesn't do much for me. Of course, if they didn't work on the formula for the MD TB I won't buy it anyways. The Pepsi TB tasted better.

Ram0n C0keah0lic
12-22-2009, 11:17 AM
Some pictures of Throwback II that I found at Flickr:

http://farm3.static.flickr.com/2594/4204788851_acba1d3b9f_b.jpg
Source:http://www.flickr.com/photos/jonrev/4204788851/

http://farm3.static.flickr.com/2579/4205218390_00e8c84e76_b_d.jpg
Source:new throwback cans for pepsi and mountain dew. on Flickr - Photo Sharing! (http://www.flickr.com/photos/25111347@N07/4205218390/)

http://farm3.static.flickr.com/2616/4204583328_48c749a899_b_d.jpg
Source:Flickr Photo Download: Throwback is Back! (http://www.flickr.com/photos/trvance/4204583328/sizes/l/)

Mr Zabe
12-22-2009, 12:07 PM
Fantastic!!!!!
WOW!!!!! I'm head over heals happy to see
this new design on cans and fridge packs. YWAZA :)

FountainCokeAddict
12-22-2009, 02:09 PM
excuse me but...THOSE ARE SO F'N COOL

Android
12-22-2009, 05:27 PM
Very eye catching. They certainly got the cans right. The 12 packs, though, why did Pepsi get the lettering wrong? I find it hard to believe that they'd mess up the lettering like that unless it was intentional. I mean, the PEPSI lettering should look like this.
-Andy
http://members.trainorders.com/android/Pepsi/PepsiBookend16oz8pack.jpg

Mr Zabe
12-22-2009, 05:39 PM
Yeah, I do see your point.
It's close enough and for sure it keeps the
general spirit of the past designs. :)

XLS_04
12-23-2009, 04:37 AM
Not bad, but the kerning on the Pepsi font is a bit spaced out for the font they used. Atleast the font looks better on the cans. Nobody will really notice though unless they are into logo designs. They did a very nice job with it though.

Android
12-24-2009, 03:03 AM
I noticed this but didn't mention it yet. I sent that photo of the new TB Pepsi 12pk to my Mom who saw it and commented on it right away.... I'm talking about the fact that the light blue color on the right side is wrong (too dark). And that is perplexing to me, as the correct color, or at least one that is really darn close, is the one the Pepsi commonly uses as one of their "Refresh" backgrounds.

http://www.pepsi.com/grant2010/images/introducing.gif

Eric
12-25-2009, 02:47 AM
If Pepsi wants to throwback it needs to go all the way and give us
some pull rings on the top. That will help bring back some memories.
Cool artwork and props to Pepsi for giving us the taste of real sugar.

cokebabies
12-25-2009, 03:09 AM
Those look utterly fantastic.

pepsiguy383
12-25-2009, 02:01 PM
The new graphics are awesome. Amazing what they have done for the sale of it. I don't think we are going to have any problem with any of it going ood this time!! The demand for it was so-so up here. Had a number of people asking for it prior to the re-release, but I'm having a tough time keeping it on the shelf now! (thought I would never say that with our trigger happy salesmen!!)

drpep
12-25-2009, 02:51 PM
If Pepsi wants to throwback it needs to go all the way and give us
some pull rings on the top. That will help bring back some memories.
Cool artwork and props to Pepsi for giving us the taste of real sugar.

You need to think of the environment!! And the choking hazard!!
And the cut bare feet at the beach!!! ;) Good idea though.

bigrich
12-25-2009, 03:25 PM
Pull tabs are illegal in almost all states.

atrac
12-25-2009, 11:43 PM
I still remember an episode of "C.H.I.P.S." showing the danger of the pull tab!

Android
12-26-2009, 12:02 AM
Was that on CHIPS? I thought it was on EMERGENCY!

Terry K
12-26-2009, 03:49 AM
Very eye catching. They certainly got the cans right. The 12 packs, though, why did Pepsi get the lettering wrong? I find it hard to believe that they'd mess up the lettering like that unless it was intentional. I mean, the PEPSI lettering should look like this.
-Andy
http://members.trainorders.com/android/Pepsi/PepsiBookend16oz8pack.jpg

Actually, they did get it right with the lettering....
From 1978 (Courtesy of usasoda.com a collector's site):


http://www.usasoda.com/images/pepsi23.JPG

and from 1983:
http://www.usasoda.com/images/pepsi31.JPG

drpep
12-26-2009, 01:12 PM
I saw it on Emergency.There was a gathering at house. I think a hot tub was just installed.The victim was on his second or third beer. I remember they pulled the tab out with forceps.

mahdiy
12-26-2009, 01:19 PM
I think what Android was talking about is the lettering on the 12pack box. Doesn't look the same as the lettering on the can, right?

atrac
12-27-2009, 03:57 AM
Ah, Emergency! You're both right!! :)

Android
12-27-2009, 10:51 AM
I think what Android was talking about is the lettering on the 12pack box. Doesn't look the same as the lettering on the can, right?

Yes, I did mean the 12 pack. It's definately got the wrong typeface, letter spacing and incorrect light blue color. (I've done computer font design before so I have a good eye for lettering issues)

So... I did notice this but didn't want to complain too much, but since Terry K threw out examples of original cans, I will now point out the new Throwback cans got at least the "E" wrong too. Originally the middle "bar" in the letter E was not symmetrical top to bottom and neither did it stick out all the way to the end of the letter. Examples: here are enlarged snippets from the 1977 and 1983 examples posted above, plus a photo I just now took of a circa-1980 can that I have here myself, compared to a snippet of the new Throwback can from earlier in this post. The E's are clearly different. Actually, the P's in the new Throwback don't appear to be long enough either.

However the overall impression is much closer to original than what is found on the 12packs, which is why I didn't really mention this before.

http://members.trainorders.com/android/Pepsi/PepsiEsCompare.jpg

-Andy

Mr Zabe
12-27-2009, 12:19 PM
Android,
You have way too much free time. LMAO
I do appreciate learning about this kind of stuff as
I too have too much free time. LOL

lordmadone
12-28-2009, 05:58 PM
ROFL! Wow Android..if you didn't preface that post with the computer font design nugget..I would have really worried about you. People tell me I have a knack for noticing a change in things but that is FAR too specific of an instance to be critical. You think the average consumer cares or has that type critique to notice or make it effect their purchase? I mean for correctness sake..you sir may very well be right but I would like to see what an official company response might say to that.

PepsiBlue
12-28-2009, 07:39 PM
Was in ACME today, they had 12 packs and 20 oz of pepsi and mountain dew throwback. AND they also had 2 LITERS of Pepsi Throwback! wish they had 2 liters of mountain dew throwback.
http://img40.imageshack.us/img40/6681/pepsitbackbottle.jpg
Now I wish they used a white cap.
Also when the 2 liters did use that pepsi logo, didn't it use the horizontals version?
Still looks 20 times better than the current pepsi bottle

fusion
12-28-2009, 07:42 PM
I found 12 packs and 20oz of both throwbacks at ShopRite here in northern Delaware. Hopefully Pepsi will get them soon in Maryland, along with Dr Pepper Heritage (Coke has Dr Pepper over here).

Eric
12-28-2009, 07:51 PM
The Pull Tab idea was way to remember the past a little. Of course they're
not legal in most states and they did end getting swallowed and people threw
them anywhere but the trash can. Looking at these old designs sure brings
back the memories of my youth in the 60's and 70's and John Gage digging
pull tabs out some dudes throat.

Soviet comrade
12-28-2009, 10:20 PM
Those look utterly fantastic.

Ehh.. boring.. I'm old enough to remember when those were everywhere. I preferred the May design, more old school, more classic looking.. I would have brightened the script though, white or aluminum or some combination for better contrast..

meh.. oh well..

PepsiBlue
12-28-2009, 11:55 PM
hey theres also something different about pepsi throwback
it lists 2 sites for pepsi under the ingredients
Pepsi (http://www.pepsi.com) and twitter.com/pepsi

XLS_04
12-29-2009, 03:59 AM
Also when the 2 liters did use that pepsi logo, didn't it use the horizontals version?
Still looks 20 times better than the current pepsi bottle

No they used what you see. From time to time i'll see 2 liter original bottles with that design listed on ebay. I know for awhile they were using one sided paper labels but the only part that was horizontal was the small paper label above the bigger main label on the bottle.

Android
12-29-2009, 12:00 PM
ROFL! Wow Android..if you didn't preface that post with the computer font design nugget..I would have really worried about you..

LOL, you ought to hear how I can go off on road sign lettering!


You think the average consumer cares or has that type critique to notice or make it effect their purchase? I mean for correctness sake..you sir may very well be right but I would like to see what an official company response might say to that.

No I don't think many consumers would notice that. And I did hesitate before I pointed that out, it's not serious criticism.

Actually, I'd be interested to hear what Pepsi would say about this too. I would think that Pepsi, as holder of those trademarks, would/should have a certain amount of responsibility in presenting them properly. But on the cans, you are absolutely right, and I said it myself earlier in this thread, the overall effect of the design in the cans is close enough. I mean, yes I did notice that difference, and right away, but it's not like it's nearly as noticable as the cartons. The 12 Packs though, I think to many long-time Pepsi collectors such as myself the differences are going to be glaring.

Still, though, for trademarks that Pepsi produced in many locations all over the world in millions of quantities over 15+ years, I do find it odd that they did not get this right, unless it was intentional to get them wrong. (I mean, if it didn't say Throwback on them, I can see that as a way of ensuring no one passes these off as old-stock) I mean, they have to have SOME style sheets from the older logos around, you'd think.

And lastly, that was the "can" design with that assymetrical E. If you look on other period packaging, like bottles and cartons, and signs, it was sometimes offset and many other times symmetrical. But in all cases, Pepsi always had the middle bar indented where PEPSI was spelled out by itself. Even after they revised the logo in 87-88, the new curved E came close, but still was ever so slightly "indented".

http://members.trainorders.com/android/Pepsi/PepsiRoundedE.jpg

Now, in the 70s when they also had it on the can as PEPSI-COLA the lettering was of course different, but still indented. Speaking of which, I would have gone "whoa dude!" if on the new Throwback they had done that one "panel" of the can like they did back in the 70s, in either red or blue, like these ;)

http://members.trainorders.com/android/Pepsi/PepsiColaCans.jpg

shatteryib
12-29-2009, 10:33 PM
I've given them a try.

First of all, I love the new packaging, especially the Mountain Dew packaging.

Second, I think the taste of the Pepsi Throwback is actually much better than what they pulled earlier in the year. The Mountain Dew Throwback, however, was a large disappointment. I actually liked the MDTs they brought out earlier this year, but these are... Well, all I can say is that I won't be finishing my 12 pack, and I love Mountain Dew! The Pepsis, however, are absolutely wonderful.

Android
12-30-2009, 08:23 AM
The Pepsis, however, are absolutely wonderful.

What about the Pepsi TB ingredients, does it list Citric Acid on there this time?

drpep
12-30-2009, 08:13 PM
No citric acid listed but in a nice retro move they have their Twitter address on the can.

Themaster73
12-30-2009, 08:31 PM
Citric Acid isn't needed in Throwback, it wasn't a part of the original formula, and there already is a 100% sugar sweetened Citric Acid version of Pepsi out there (Passover Pepsi)

shatteryib
12-31-2009, 01:02 AM
No citric acid listed but in a nice retro move they have their Twitter address on the can.

I didn't see the Twitter address.

XLS_04
12-31-2009, 02:16 AM
We have them here so far I only found Pepsi in 2 liters and 12 packs, and Mountain Dew in 12 packs and 20oz bottles. I am going to stock up on these Pepsi Throwback 12 packs and get rid of the earlier 12 packs, I like the whole packaging theme with the vintage logo I remember as a kid. Would be funny if Pepsi made this logo their actual logo again.

Mr Zabe
12-31-2009, 02:31 AM
We have them here so far I only found Pepsi in 2 liters and 12 packs, and Mountain Dew in 12 packs and 20oz bottles. I am going to stock up on these Pepsi Throwback 12 packs and get rid of the earlier 12 packs, I like the whole packaging theme with the vintage logo I remember as a kid. Would be funny if Pepsi made this logo their actual logo again. In your opinion does the new Pepsi TB have the carbonation mouth burn. TKS

Android
12-31-2009, 10:34 AM
Citric Acid isn't needed in Throwback, it wasn't a part of the original formula, and there already is a 100% sugar sweetened Citric Acid version of Pepsi out there (Passover Pepsi)

Oh really?

What about the label on this circa 1980 can I have here?

http://members.trainorders.com/android/Pepsi/PepsiIngredients1980can.jpg

Also, try to FIND Passover Pepsi within hundreds of miles of central Wyoming... ain't happening.

-Andy

Themaster73
12-31-2009, 11:35 AM
Oh really?

What about the label on this circa 1980 can I have here?

http://members.trainorders.com/android/Pepsi/PepsiIngredients1980can.jpg

Also, try to FIND Passover Pepsi within hundreds of miles of central Wyoming... ain't happening.

-Andy

Pepsi Throwback likely uses one of the pre 1950s formulas (though it shouldn't have caffeine if they really want to use the original), the original Mountain Dew (pre 1960s) didn't have Orange Juice, the current Mountain Dew Throwback is basically similar to West Jefferson NC Mountain Dew, or Passover Mountain Dew. Variety is good, they should put sugar in the regular drinks (with NO HFCS) AND make the Throwbacks permanent.


In NYC it is easier to find Passover Pepsi than Pepsi Throwback and much easier than Mountain Dew Throwback.

Android
12-31-2009, 01:19 PM
Well, considering I grew up in the 70s and 80s, THAT is the Throwback I want. ;) The "burn" that Mr Zabe talks about, I haven't had that the way I remember it since the last of my cane-sugar Davenport AD Heusing glass returnables from 2001 ran out, except for a few scattered MexiPepsis since then, but I haven't had any of those in a couple of years either.

Also, I do not think this Pepsi Throwback uses the formula from before the change in the early 50s - prior to that change, it had more sugar, and thus more calories.

-Andy

BottleBoss
12-31-2009, 01:44 PM
Ya-Hooo! Mountian Dew Throwback showed up here in Frederick, Maryland at the Weis Supermarket. The Pepsi did to. But only in the 20 oz. bottle. Now I need to find the cans somewhere so I can put it in the soda machine here at work.

Mr Zabe
12-31-2009, 03:21 PM
Ya-Hooo! Mountian Dew Throwback showed up here in Frederick, Maryland at the Weis Supermarket. The Pepsi did to. But only in the 20 oz. bottle. Now I need to find the cans somewhere so I can put it in the soda machine here at work. Gosh your co-workers sure get the best soda pops. :)

Android
01-01-2010, 09:41 AM
In your opinion does the new Pepsi TB have the carbonation mouth burn. TKS

Hey Mr Zabe - yesterday I found these at the small grocery store nearby in 20 ounce, I didn't think it tasted any better or worse than before. (Born-on date was Nov 25th! ) Not the taste you and I are looking for though. I still have to try it in cans.

-Andy

Mr Zabe
01-01-2010, 10:42 AM
Thanks for the heads up.
Maybe the cans will have an
improved formula with stronger carbonation?
Fingers are crossed. :)
Ice cold Pepsi rocks!

PepsiBlue
01-02-2010, 03:00 AM
I didn't see the Twitter address.

heres a pic of it
http://img163.imageshack.us/img163/6127/pepsitbingredients.jpg

Android
01-02-2010, 07:22 AM
Yeah, the same as the 20oz I got two days ago.

http://members.trainorders.com/android/Pepsi/PepsiThrowbackLabel2.jpg

(and now that I get to see one up close and personal, the 20oz looks to use exactly the same logo as on as the "retro" aluminum bottle-cans from winter 2008/9. Neither are quite right but quite close, and very cool!)

http://members.trainorders.com/android/Pepsi/PepsiRetroCanChallenge.jpg

Dewman1979
01-02-2010, 04:58 PM
still waiting for it here

halloaaryn
01-05-2010, 03:21 AM
still waiting for it here

Safeway on 1st and Republican in lower Queen Anne (SEATTLE) has 12 packs. The MANHATTAN EXPRESS convienance store on Queen Anne Ave has the bottles.

Android
01-05-2010, 10:36 AM
Mr Zabe - I've tried it in cans now from two different bottlers. I was not impressed, if anything I think these taste worse than the first throwback did. http://www.thesamba.com/vw/forum/images/smiles/eusa_wall.gif

and going back to the subject of this thread, up close the cans look quite a bit better than the Flickr photo on the first page. Sub-par photography or compression probably distorted how those cans looked in that photo, I'm going to guess. Or, maybe those cans were different, but I have them from two bottlers in this region and they look a bit better. Again, it does look to be the same as the aluminum bottle/can above, and I'm guessing that whatever style or proof sheet Pepsi made up for production of those is what they used to base these cans on.

Anyway, here are some comparisons, all with the same camera this time - the oldest Pepsi can I have with this style logo is 1973, plus a 1984 can:

http://members.trainorders.com/android/Pepsi/PepsiThrowbackCanCompare73-84.jpg

And here is my oldest example I have with that type logo, from 1969, in comparison:

http://members.trainorders.com/android/Pepsi/PepsiCartonCompare69-09B.jpg

Mr Zabe
01-05-2010, 12:40 PM
Android,
Bummer! Thanks for saving me another heartache.
I'm so sad. I will stick with HFCS Pepsi for now.

oz999
01-05-2010, 01:17 PM
I don't know what this deal is with this stuff, I had such high hopes for them when I noticed the ingredient change on the Mountain Dew 12 packs.
Pepsi Throwback pretty much tastes exactly the same, but Mountain Dew is worse!

If you compare the earlier cans/bottles to the new one you'll notice its a bit different. They copied HFCS dew this time around for the ingredients, rather than earlier this year when it was likely closer to the original.

I think the real problem here tho is the sugar mix, it makes it have a horrible aftertaste. Likely if they used just beet sugar by itselt it wouldn't be so bad, of course everyone would prefer cane sugar but odds are that would never happen. And then again there is the whole glass bottle problem, I've have TJ coke in plastic and it has an aftertaste compared to the bottles. So who knows.

I noticed a simular problem when Dr. Pepper did that thing awhile back with the 16oz cans, nothing like the Dublin stuff. It tasted like they took normal Dr. Pepper and threw sugar in instead, which of course would do nothing. It's a testament to how good the original is because I normally hate Dr. Pepper, but when I was a kid not at all, and the dublin stuff reminds me of when I was a kid, a familiar taste that I had long forgotten.

They had to change pretty much every formula for just about every drink when the industry went to HFCS, little changes here and there to make the sweetner change more palatable, otherwise it would be more noticeable and possibly lose quite a few customers.

Possibly nobody will ever solve this mystery but until it is I'm sticking with good old imported Pepsi.

btw sorry for the long rant...

Themaster73
01-05-2010, 02:33 PM
I don't know what this deal is with this stuff, I had such high hopes for them when I noticed the ingredient change on the Mountain Dew 12 packs.
Pepsi Throwback pretty much tastes exactly the same, but Mountain Dew is worse!

If you compare the earlier cans/bottles to the new one you'll notice its a bit different. They copied HFCS dew this time around for the ingredients, rather than earlier this year when it was likely closer to the original.

I think the real problem here tho is the sugar mix, it makes it have a horrible aftertaste. Likely if they used just beet sugar by itselt it wouldn't be so bad, of course everyone would prefer cane sugar but odds are that would never happen. And then again there is the whole glass bottle problem, I've have TJ coke in plastic and it has an aftertaste compared to the bottles. So who knows.

I noticed a simular problem when Dr. Pepper did that thing awhile back with the 16oz cans, nothing like the Dublin stuff. It tasted like they took normal Dr. Pepper and threw sugar in instead, which of course would do nothing. It's a testament to how good the original is because I normally hate Dr. Pepper, but when I was a kid not at all, and the dublin stuff reminds me of when I was a kid, a familiar taste that I had long forgotten.

They had to change pretty much every formula for just about every drink when the industry went to HFCS, little changes here and there to make the sweetner change more palatable, otherwise it would be more noticeable and possibly lose quite a few customers.

Possibly nobody will ever solve this mystery but until it is I'm sticking with good old imported Pepsi.

btw sorry for the long rant...

The Pepsi and Mountain Dew Formulas were changed before HFCS was added. There are still some differences between HFCS Dew and the new Throwback, more Gum Arabic than Erythrobic Acid, and 'Natural Flavor' instead of 'Natural Flavors'.

Anyone that can get West Jefferson, NC Dew or Passover Dew should compare the tastes to see if they taste exactly the same or not.



Mountain Dew Throwback (v1): CARBONATED WATER, SUGAR, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVOR, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, GUM ARABIC, BROMINATED VEGETABLE OIL, YELLOW 5

Mountain Dew Throwback (v2): CARBONATED WATER, SUGAR, ORANGE JUICE CONCENTRATE, CITRIC ACID, NATURAL FLAVOR, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, GUM ARABIC, ERYTHORBIC ACID (PRESERVES FRESHNESS), CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL, YELLOW 5


HFCS Mountain Dew CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, CONCENTRATED ORANGE JUICE, CITRIC ACID, NATURAL FLAVORS, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, ERYTHORBIC ACID (PRESERVES FRESHNESS), GUM ARABIC, CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL, YELLOW 5

Passover/West Jefferson NC Mountain Dew CARBONATED WATER, SUGAR, CONCENTRATED ORANGE JUICE, CITRIC ACID, NATURAL FLAVORS, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, ERYTHORBIC ACID (PRESERVES FRESHNESS), GUM ARABIC, CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL, YELLOW 5

BottleBoss
01-05-2010, 05:11 PM
Good Grief man, How do you guys find time to make some of these posts? No offence intended of course.

skylark68
01-06-2010, 08:21 AM
None here of either yet in the S. Houston area. :(

Hopefully I'll be able to check it out soon. I want some of the new Pepsi throwback just for the can.

leisuredrummer
01-07-2010, 03:12 AM
None here of either yet in the S. Houston area. :(

Hopefully I'll be able to check it out soon. I want some of the new Pepsi throwback just for the can.

I just picked some up in SE Houston. They have plenty at the Target at 646 and I-45 near League City.

Tannerman
01-07-2010, 11:41 AM
Not that you were all waiting for this, but figured I might as well post photos of the new Throwbacks next to the famous "beverage tree"... and this time, there's snow! :)


http://www.bevreview.com/wp-content/image_pepsithrowback_december_rerelease_01.jpg (http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/)
Review: Pepsi Throwback (December 2009 Rerelease) (http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/)


http://www.bevreview.com/wp-content/image_mountaindewthrowback_december_rerelease_01.j pg (http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/)
Review: Mountain Dew Throwback (December 2009 Rerelease) (http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/)

fusion
01-07-2010, 12:12 PM
Too bad you didn't have a bottle of WJ Dew to compare to Throwback 2.0.

Themaster73
01-07-2010, 04:58 PM
Get some cans of Dew 2.0 and wait until Passover and try to get Kosher Dew if possible

Mr Zabe
01-07-2010, 06:02 PM
I have never seen or heard of KP Mountain Dew.

Themaster73
01-07-2010, 06:05 PM
I have never seen or heard of KP Mountain Dew.

mtn_dew on Twitter said it exists depending upon area.

Themaster73
01-07-2010, 06:09 PM
Pepsi Throwback and Mountain Dew Throwback are both now in NYC, with 2 Liter bottles!!!

The 2 liter bottles will help sales grow with lower prices during sales. Pepsi also has 12 pack cans, I haven't seen Mountain Dew cans yet.

Tannerman
01-07-2010, 06:37 PM
mtn_dew on Twitter said it exists depending upon area.

Never seen it in the Chicago area... typically just Kosher Pepsi.

Mr Zabe
01-07-2010, 06:38 PM
OK...FYI Pepsi TB and Mountain Dew TB can not by Jewish KP dietary laws are not Kosher for Passover. See Sam C's prior post for a detailed explanation.

--------------------------------------------------------------------------------

Quote:
Originally Posted by fusion
You can't produce cane sugar or beet/cane sugar sodas on hfcs-only machinery. I don't know the specific equipment required, but there are differences. That is why Kosher for Passover sodas are produced only at a few locations and shipped far distances - those production facilities are set up to handle both.

Sam C:
Technically, that is not exactly right. If you leave the religious aspect out of it, a bottling plant can switch sweeteners on the fly. In fact, at some market points, a manufacturer will play one sweetener off against the other for the best price (this market condition has not existed in the USA for some time, but commodity markets change over time, it may happen again).

The religious aspect is where the seperate line comes in. To be "kosher for Passover" the entire operation has to be overseen by Rabbis. Obviously they charge for their services, so it just makes sense to only pay as few as possible, overseeing a smaller operation. Further, the very reason HFCS is not "kosher" is because corn (maize, the word "corn" in the KJV is used in the British meaning, which is synomonous with "grain") is, of course, is a New World grain unmentioned in the Bible. The kosher issue is that as a grain it theoretically could get a trivial amount of yeast from the air in it, and yeast (levening) is prohibited. So, since on a theoretical basis a line used for HFCS could, have a tiny drop of HFCS in it somewhere and thus could have an atom or two of yeast, the Rabbi would require a cost prohibitative industrial and religious cleaning of the whole set up.

This is why a seperate line is used.

skylark68
01-11-2010, 02:27 PM
Anyone see the Pepsi Throwback commercials during the playoff games?

I actually found Pepsi Throwback at Kroger yesterday night. They wanted $4.49 for a 12 pack so I passed. That seemed a little too high since usually Pepsi products are 2 for $5 at a lot of stores.

Soviet comrade
01-28-2010, 05:37 PM
I finally tried the newer version of Pepsi-Cola throwback in the circa 1980 can.

These are horrible, they taste like Coca-Cola, the bad ones that came in early cans.

Too bad, the first Pepsi-Cola throwback was delightful.

KanKing
01-28-2010, 05:45 PM
Well, at least it comes in a nice aluminum can. You don't get any better than that! MMMMMmmmmm, That wonderful aluminum flavor.

FountainCokeAddict
01-28-2010, 06:49 PM
I finally tried the newer version of Pepsi-Cola throwback in the circa 1980 can.

These are horrible, they taste like Coca-Cola, the bad ones that came in early cans.

Too bad, the first Pepsi-Cola throwback was delightful.

I thought they were the same =/

Soviet comrade
01-29-2010, 01:54 PM
I wish they were.. I only have a few of the original throwback 12 packs left..

These latest releases aren't even as good as the HFCS version... and the can design is the most boring one imaginable. damn damn damn....

All they needed to do was highlight the script a bit in the original throwback can design for contrast; add some white or silver color and it really stands up tall against the Coke competitor.. I have no idea what they're trying to accomplish here, entirely too much Coca-Cola red, not enough Pepsi-Cola blue.

I don't get it.

Android
01-29-2010, 10:06 PM
I'd have liked it better too had they used a blue section like the mid 70s cans did. That's just the can though. In the store it's mostly the 12packs you notice, and for that at least, the boxes have the light blue section on them, otherwise I'd say definately too much red and white (which was Pepsi's big screwup in 1992when they went to just red white and dark blue)

From what I've read here, they weren't supposed to have changed the Pepsi TB formula. And to me, they do not taste different at all. They only ran out locally of the old stuff only a couple of weeks before the new came out, so I didn't have a whole lot of time pass between having the two.

I was underwhelmed by the taste of both, of course.

-Andy

lordmadone
02-01-2010, 01:30 AM
It is selling out all over the country far faster than we can keep up with. My plant ran out of its 8 week supply in 3 weeks...we only have Dr.Pepper Heritage left..

Themaster73
02-01-2010, 08:28 PM
It is selling out all over the country far faster than we can keep up with. My plant ran out of its 8 week supply in 3 weeks...we only have Dr.Pepper Heritage left..

Could the plant just use some of the HFCS Mtn Dew supply (before sweeteners are added) and just put sugar in that instead and substitute that for Throwback since the ingredients are almost the same with a few things switched around?

Doing this with regular Pepsi however would just make Passover Pepsi which tastes much sweeter...

Android
02-04-2010, 02:45 AM
I noticed that it was sold out in Fort Collins (Colorado) a couple of days ago. Here in Douglas, WY, Safeway won't sell the TB/Heritage products. However next door at the Pamida store, they made the big Super Bowl display using lots of Pepsi/Mountain Dew TB and Dr Pepper Heritage 12 packs. I went in and took a photo tonight, usually I post low-res photos but this time I'll go larger as an attachment:

-Andy

Mr Zabe
03-01-2010, 04:26 PM
This story just might make a good Super Bowl add for Mounain Dew. LMAO

Mountain Dew Add Idea (http://www.nationalenquirer.com/bachelor_finale_vienna_white_trash_mom/celebrity/68239:)

24 Pepsi Max Flame Fan
03-01-2010, 10:01 PM
Always sold out within minutes of its arrival into any supermarket, but luckily I found some of the last cases in a Hess station (They had both until Saturday when they only had MDT left).

BTW, Mr. Zabe. Link is broken.

janstett
03-03-2010, 09:12 AM
From what I've read here, they weren't supposed to have changed the Pepsi TB formula. And to me, they do not taste different at all. They only ran out locally of the old stuff only a couple of weeks before the new came out, so I didn't have a whole lot of time pass between having the two.

I was underwhelmed by the taste of both, of course.


I find them to taste extremely different. I still have a stash of the original Throwback and of course its taste may be changing with age; but my recollection of the taste even when new is that the new Throwback is a lot sweeter and less mellow (my sister even said it tasted like iced tea).

My favorite is still the sucrose Coke I score from PA.

Dude111
03-09-2010, 02:59 AM
I finally tried the newer version of Pepsi-Cola throwback in the circa 1980 can.

These are horrible, they taste like Coca-Cola, the bad ones that came in early cans.

Too bad, the first Pepsi-Cola throwback was delightful.I agree!!

This stuff WAS SO DELICIOUS ITS NOT FUNNY!!

I love Pepsi but when i tried this stuff LAST YEAR,it was amazing!!!

I dont know why they changed the recipe THIS YEAR but it tastes like crap compared to 2009!! (Thank goodness i found some here (www.sodafinder.com) :))

I drank 1/2 of one can AND THREW IT OUT and havent had another.... Totally disgusting and dissapointing!

I hear they changed from Cane/Beet sugar to just beet sugar this year as CANE sugar was more expensive.... (Sadly its all about $$$,make us suffer just to make a cheaper product)

I like how they try to lie to everyone and say its the same!! (Sadly alot dont notice a difference)

Ah well.......

Themaster73
03-09-2010, 04:55 AM
It could be specific bottlers switching to all beet and not everyone doing it.

If everyone switches to all beet, Pepsi Natural and Passover Pepsi likely would be affected as well

Dude111
03-15-2010, 08:53 AM
Ah man,i love it soooooooooooooooooooooooooooooooooooooooooooooooo much!!

Unfortunetly i only have 2 cases,i sincerly hope i can find more!!

mjb1124
03-15-2010, 07:15 PM
I'm not sure if this supposed change in sweetener for the TB's would affect KP Pepsi, as that never had any beet sugar in it. But I will say that the bottle of Kosher Coke I got tasted different from any sugar Coke (or HFCS for that matter) that I've had before, and not in a good way. It was also very foamy, like at the level you'd normally expect for a root beer. Could they have changed something there, or did I just get a bad bottle?

24 Pepsi Max Flame Fan
03-15-2010, 10:02 PM
Well they say they're using the "original" recipe. Could it really be the original recipe or something simila to it that made it different?

Dude111
03-16-2010, 07:21 AM
Companies lie to suit thier needs,its a sad reality :(

They think no one will notice a change in taste so THEY SAY ITS THE SAME when in fact it isnt...... (And if you call them on it,99% of the time they will stick to that lie)

janstett
03-16-2010, 12:18 PM
I'm not sure if this supposed change in sweetener for the TB's would affect KP Pepsi, as that never had any beet sugar in it. But I will say that the bottle of Kosher Coke I got tasted different from any sugar Coke (or HFCS for that matter) that I've had before, and not in a good way. It was also very foamy, like at the level you'd normally expect for a root beer. Could they have changed something there, or did I just get a bad bottle?

Agreed, I scored a few bottles of Passover Coke last week, and the aftertaste is very different from any Coke, HFCS, Mexican, or Allentown sucrose. Very strong and almost reminds me of Dr. Pepper. Or like I just shoved a handfull of Cracker Jack in my mouth.

And FWIW the Allentown stuff also says "Original Formula". Seems we have competing original formulae ;)

The ingredient list is identical and the only difference I could find was the amount of sodium -- Allentown had 35mg/serving, Passover had 30mg/serving.

Dude111
03-20-2010, 04:14 AM
Sign this PETITION to try and bring THE ORIGINAL PEPSI THROWBACK back!!

http://www.petitionspot.com/petitions/pepsithrowback

mjb1124
03-21-2010, 12:30 AM
"Original Formula" has always appeared somewhere on the label since Coca-Cola "Classic" was launched. It's just a bit more prominent on the newest labels than it has been since the early 90's.

24 Pepsi Max Flame Fan
03-21-2010, 09:43 AM
Yeah just realized that. I don't get Coke much anymore so I wouldn't know ;).

janstett
03-21-2010, 10:50 AM
I got my hands on some Kosher Pepsi, most similar to Throwback I. I wish they'd make it permanent!

Mr Zabe
03-21-2010, 02:27 PM
I got my hands on some Kosher Pepsi, most similar to Throwback I. I wish they'd make it permanent! I do not agree.
Pepsi KP is way,way....WAY better than Pepsi TB. Pepsi KP compared to Pepsi TP
is like comparing fresh butter to vegetable oil spread. LOL

Themaster73
03-21-2010, 03:52 PM
Citric Acid isn't the only difference between Pepsi Throwback and KP Pepsi / KP CF Pepsi. The TB has "Natural Flavor" while the KP versions have "Natural Flavors". Regular and CF Pepsi now also have "Natural Flavor" as well.

Interesting how the Natural Flavors have changed for regular and CF Pepsi, but have stayed the same for KP and KP CF Pepsi

Pepsi: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, CARAMEL COLOR, SUGAR, PHOSPHORIC ACID, CAFFEINE, CITRIC ACID, NATURAL FLAVOR

Caffeine Free Pepsi: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, CARAMEL COLOR, SUGAR, PHOSPHORIC ACID, CITRIC ACID, NATURAL FLAVOR

Pepsi Throwback: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CAFFEINE, NATURAL FLAVOR

Kosher for Passover Pepsi: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CAFFEINE, CITRIC ACID, NATURAL FLAVORS

Kosher for Passover Caffeine Free Pepsi: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CITRIC ACID, NATURAL FLAVORS

janstett
03-22-2010, 07:16 AM
I do not agree.
Pepsi KP is way,way....WAY better than Pepsi TB. Pepsi KP compared to Pepsi TP
is like comparing fresh butter to vegetable oil spread. LOL

I've tried TB I, TB II, Mexican Pepsi, and KP Pepsi. I found KP Pepsi to be most similar in overall taste to TB I as a frame of reference and to be brief about it. Especially because TB II tastes so different. Of course KP is way better.

lordmadone
03-22-2010, 02:09 PM
TB1 and TB2 were not any different in formulation and in my own opinion, taste. Both very good however.

Dude111
03-23-2010, 12:18 AM
I beg to differ!

TB1 was made with SUGARBEETS AND TB2 (THIS YEARS) WAS MADE WITH CANE SUGAR AND TASTES LIKE CRAP! (Too sweet)

Anyone that cant tell the difference i feel sorry for! (2009's WAS 1000% BETTER)

rv65
03-23-2010, 02:26 AM
Pepsi throwback 09 was supposed to be a blend of beet and cane sugar.

janstett
03-23-2010, 07:53 AM
TB1 and TB2 were not any different in formulation and in my own opinion, taste. Both very good however.

I still have a stash of TB I (and granted the taste changes as it ages) but I still have my memories when it was fresh.

They are wildly different in taste, IMO, going by memory of the fresh taste and the current taste.

I agree with Dude111, TB II has got a way too sweet "bite" to it. I gave it to my sister in a blind taste test and she said it tasted like Iced Tea.

(By the way, I just realized I never gave a review of Mexican Pepsi. IMO the taste is also way different, probably more watered down than we're used to but the sweetness and flavor is present throughout the drinking process and not limited to a "bite" and "aftertaste". It reminded me of how RC used to taste, but in a Pepsi-ish way).

Dude111
03-23-2010, 05:05 PM
I agree with Dude111, TB II has got a way too sweet "bite" to it.Yup.. Cane sugar is MUCH SWEETER which is what accounts for the aweful taste...

Last years WAS FABULOUS!! (I sadly only have 3 cans left :()

mjb1124
03-23-2010, 07:54 PM
Wait, what you're saying is the opposite of what we were hearing before, which is that they switched from cane/beet to all beet. What's going on here?

steveu
03-24-2010, 03:06 AM
I like the throwback stuff, but seeing less of it now than I was a month ago (in Michigan)

lordmadone
03-24-2010, 06:45 AM
*palmface* *sigh* unless you all have something that proves otherwise then please don't discount my words for cheap. I remember reading not just from here but from internal paperwork(I work for pepsi) that the Pepsi throwback was the SAME FORMULATION EACH TIME..while the mountain dew throwback was tweaked on the second run. The only thing that DID change(besides adding heritage Dr.Pepper) was the package design. Also I tried kosher pepsi for the first time yesterday and I must say it is by far the best tasting pepsi/cola I have ever had. Vastly superior to throwback.

Dude111
03-24-2010, 09:02 AM
WELL THEY LIED TO YOU GUYS ALSO THEN!!!!!

It was NOT THE SAME THIS TIME!! (Pepsi throwback (It tasted disgusting))

24 Pepsi Max Flame Fan
03-24-2010, 11:47 AM
Maybe certain areas made it differently???

lordmadone
03-24-2010, 01:36 PM
WELL THEY LIED TO YOU GUYS ALSO THEN!!!!!

It was NOT THE SAME THIS TIME!! (Pepsi throwback (It tasted disgusting))

So how many times did you try it to come to this conclusion?

mjb1124
03-24-2010, 01:44 PM
I think there may be some truth to both sides... "same formulation" may mean that they used the same amounts of the same flavors, but not necessarily the same sweeteners. So some bottlers may have changed from cane/beet to just beet, or just cane, or who knows what else?

All I know is that I didn't taste a significant difference, but then again I didn't do a side-by-side comparison. I will say that the Pepsi TB I had in Florida didn't taste as good as the ones I've had at home.

Dude111
03-24-2010, 10:02 PM
So how many times did you try it to come to this conclusion?Im assuming your a CSR with them......

I took 1 can and drank it AND SPIT IT OUT IN DISGUST THE TASTE WAS SO BAD!! (I had a feeling they changed the formula when i saw the different style cans)

rv65
03-25-2010, 02:38 AM
The 09 stuff was made with both beet and cane sugars. This is according to Pepsi.

janstett
03-25-2010, 07:30 AM
*palmface* *sigh* unless you all have something that proves otherwise then please don't discount my words for cheap. I remember reading not just from here but from internal paperwork(I work for pepsi) that the Pepsi throwback was the SAME FORMULATION EACH TIME..while the mountain dew throwback was tweaked on the second run. The only thing that DID change(besides adding heritage Dr.Pepper) was the package design. Also I tried kosher pepsi for the first time yesterday and I must say it is by far the best tasting pepsi/cola I have ever had. Vastly superior to throwback.

I believe what you're saying, but

(a) did you TASTE it? Would one of us sending you a can convince you otherwise?

(b) when you say the formula is the same, at what level of detail? All we consumers get is a nebulous ingredients list (who knows what "natural flavors" are). When they say "sugar", do they differentiate between cane and beet sugar, or a mix of the two? Do the amounts of each vary?

IMO product from different bottlers can taste different (who knows, the taste of the local water supply and any local ingredients may be variables, as well as ratios of water to syrup). You work for Pepsi, you'd know how to explain how the same product tastes different around the country.

Some here (like me) say there is a huge difference between TB1 and TB2. Others say there is no difference. Perhaps it's a regional bottler difference? Can those of us who say there is a difference identify the bottler(s) that made their product?

Short of sending you a can, or running both versions through a mass spectrometer, what else can we do?

lordmadone
03-25-2010, 08:19 AM
Dude: I am indeed a BCR. You might have gotten a poor quality production...it happens. Thats why like almost anything in life(as far as food goes) I will give at least half a dozen tries to determine if its something I really dont like but if its liked then I continue to enjoy it because who produces it is human and the enviroment CAN change the exposure to the cans making them less tasty then they should be.


Janstett: I interact with dozens upon dozens of people per day. Not including store personel whom I speak with regularly. I have A LOT of pepsi lovers in my stores and they all think the same way as I do in regards to the tb1 and 2. I mean what would be the point of Pepsi messing with the formula unless there was a call for change? I have indeed tried all pepsi throwbacks and mt.dew throwbacks and the doc heritage. The only way to "officially" determine if the formulation or ingredients changed is through Pepsico. I dont have access to formulas and things of that nature as that doesn't truly concern me but from info passed down to me and official statements from Pepsi I have seen reposted on here my words are not said to be taken as just that..they are indeed fact. I dont expect you to send me a can..I do believe you might have just had slightly tainted Pepsis. Unfortunately I have never visited a production facility to see how things are done or ever had the need to understand if there would be a difference in different areas...but I can ask.

Dude111
03-25-2010, 05:48 PM
The 09 stuff was made with both beet and cane sugars.Yup and it was superb :)

skylark68
03-29-2010, 05:14 PM
I particularly enjoyed both variants to Pepsi throwback.

The first incarnation of MD Throwback was very weak.

The second was very tasty.

I still have about a half 12 pack of each ready to be consumed.

Pepsi Throwback tastes particularly nice with a splash of Jim Beam black.

Android
03-29-2010, 11:29 PM
Pepsi Throwback tastes particularly nice with a splash of Jim Beam black.

lol, me, I prefer Classic 12 from Canadian Club.

Mr Zabe
03-29-2010, 11:36 PM
LOL....Back in my college days, we drank Jack and Coke.

I'm down to 6 btls of Pepsi KP. I'm starting to panic.
Pepsi KP bottle shots are awesome!!!!!!

Android
03-30-2010, 12:00 AM
I'm down to 6 btls of Pepsi KP. I'm starting to panic.

I went and got 8 more 2-liters yesterday. On sale, dollar a piece!

skylark68
03-30-2010, 02:57 PM
LOL....Back in my college days, we drank Jack and Coke.

I started out drinking that in college but decided to become a rebel and drank Pepsi and Beam. haha

;)

Troy The Vault Drinker
03-30-2010, 03:57 PM
Mountain Dew Throwback tastes horrible. I bought a 12 pack of it about a month ago, and I was very disapointed

sodafinderfl
03-31-2010, 09:25 PM
In Orlando I am still seeing Pepsi, Dr. Pepper and MD Throwback in various locations. Some Hess gas stations and Wal Mart over the weekend
had pallets of Pepsi TB and MD TB, $2.98 for a 12 pack. I have enjoyed
both the Pepsi I TB and this years version, though I feel last years had
a better overall taste. Regarding some of the other posts, sometimes we
all taste foods and beverages differently, this may explain some of the
different views. I do hope Pepsi stays with a permanent Pepsi TB version,
in a glass bottle would be great.

rv65
04-02-2010, 05:22 PM
My 7-11 has tons of throwback in bottles. The last time I was at my local grocery store, there were still 12 packs of it left.

24 Pepsi Max Flame Fan
04-02-2010, 07:14 PM
I've seen 20oz PT around in one or two stores, but it flew out once it caught the peoples eye.
I also found a badly beaten up PT 12 pack in a Target, but it was red flagged (So, even though I didn't care how ugly it looked, wrapped in box tape, I couldn't have it).