02-22-2010, 09:34 AM
I submitted product news about RootJack a week ago under our company section, and it still doesn't appear. How long does it take to show up?
03-04-2010, 10:48 AM
It seems like BevNet didn't notice this post. So I sent them an e-mail wondering where my news had gone. I had hoped it would show up under the VooDoo Elixirs (http://www.voodooelixirs.com) section, but instead apparently it ended up in "The Flow" in extremely truncated form.
So since the meat of the story was missing, and since it is not posted in our company section, I'll detail the news here. Here is the short version:
On February 12th, the PC game Pirates, Vikings & Knights II (http://www.pvkii.com) (PVKII) released on the Steam (http://www.steampowered.com) platform to over 25 million subscribed users. Within the game you will find RootJack (http://www.rootjack.com) items scattered about as part of our co-op marketing program.
Obviously there has been advertising in video games before, but our situation is unique because this is the first time a co-op advertising program has been run between a video game and a retail product where absolutely no money exchanged hands. We share logos on each others websites, we put their game logo on our bottle, and they put our product in the game. Then we both simply enjoy the benefits of co-op marketing.
Starting up a company in the middle of recession is no easy task. With limited funding, a new cost-conscious marketing approach was necessary. We started working with the PVKII (http://www.pvkii.com) team almost 2 years ago, and we are both very happy with the results so far.
Here are some shots from the game: