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fusion
04-24-2010, 09:27 PM
25 years since Coca-Cola's big blunder | ajc.com (http://www.ajc.com/business/25-years-since-coca-484445.html?imw=Y)

April 23rd, 1985 was the day Coke introduced New Coke to the United States.

lordmadone
04-25-2010, 10:34 PM
A day that will live in Coke history infamy.

CitrusCola
04-26-2010, 06:36 AM
That was a major example of what can happen when a company does not have a good understanding of what its customers want.

The Max Headroom commercials, on the other hand, were pretty amusing.

Hacksaw
05-07-2010, 10:39 PM
That was much more infamous for Market Researching at Coke. They should have tested it more before letting it loose on the masses.