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View Full Version : DPS to reformulate 7UP



rv65
05-25-2010, 05:04 AM
According to a post on Facebook, DPS is reformulating 7UP to give it a heightened Lemon lime flavor. This could also mean they are changing the recipe to make cheaper to make, or think it could supposedly be improved. This could also give them the possibility to mess up the recipe and make it inferior to the older version. 7UP has been reformulated before with the latest formula calling for "Natural" flavors. I'll be on the lookout for the new recipe but I'm not a frequent 7UP drinker.

CitrusCola
05-25-2010, 07:11 AM
How many times can they "improve" the taste? They just did that a few years ago.

Tannerman
05-25-2010, 11:54 AM
Beverage Digest had the scoop (http://www.facebook.com/pages/Beverage-Digest/200434376185?v=wall&story_fbid=401990786185&ref=mf) and posted the following on both their Facebook and Twitter feeds: "Dr Pepper Snapple plans to re-formulate 7UP later this year. Exec says new flavor will be "crisper," high-lighting lemon and lime flavor."

Someone who works for DPSG mentioned on the BevReview Facebook page (http://www.facebook.com/BevReview?v=wall&story_fbid=121766394523091&ref=mf) that it's a "response to complaints of the lemon and lime not being pronounced enough after all natural relaunch."

Personally, I wasn't a fan of the "Natural" reboot; it moved the flavor more in line with Sierra Mist, which really didn't differentiate the product very well. So it should be interesting to see what happens here.

Android
05-25-2010, 04:16 PM
Heck, they should do a "Throwback" edition with the formula they used 50 years ago...

UncleBob
05-25-2010, 07:32 PM
Heck, they should do a "Throwback" edition with the formula they used 50 years ago...

Well, if they want a "crisper" taste, dropping the HFCS and going with real sugar would help. :)

popologist
05-25-2010, 09:19 PM
Wasn't there a time when 7-Up was a top-selling soda?

Mr Zabe
05-25-2010, 09:33 PM
Heck, they should do a "Throwback" edition with the formula they used 50 years ago... Now your talking! Heck I would be thrilled to see
7up throw back to the pre-2000 or so formula.

FountainCokeAddict
05-25-2010, 09:56 PM
I hope they fix it, I can't stand the taste now.

CitrusCola
05-25-2010, 10:17 PM
As long as they don't go back to the lithiated version!

golee1
05-25-2010, 10:43 PM
Wasn't there a time when 7-Up was a top-selling soda?

Haha yeah, before Coke forced it's biggest bottlers to give up 7-up and pick up Sprite.

mjb1124
05-26-2010, 03:27 AM
Again? I suppose this can't be any worse than the formula they have now. This actually sounds a lot like the description used for the formula prior to the current one (http://www.google.com/url?sa=t&source=web&ct=res&cd=8&ved=0CDcQFjAH&url=http%3A%2F%2Fwww.beverage-digest.com%2Feditorial%2F970919a.html&rct=j&q=7-up+%22crisp+clear%22&ei=r7z8S5rBOsX7lwfPstWbCQ&usg=AFQjCNEFDKkpkOkRwxvwcIiDmtwetwsMbQ&sig2=CJvQMwzkLj4sL19p3_LB9g) when it was introduced.

Although I didn't think that version was bad (certainly better than the current one), I wish they would just bring back the 1950-97 formula. I think they've only damaged the brand by incessantly reformulating the product.

XLS_04
05-26-2010, 03:44 AM
well I did not mind the previous formula compared to the current formula they have now. But I agree, 7-Up has been reformulated so many times that it is really not a big deal anymore.

XLS_04
05-26-2010, 03:46 AM
Also wanted to mention that after 7-up reformulated to "Natural flavors" Sprite starting placing the word "natural" on their packaging.

jimsmith117
05-26-2010, 07:00 PM
I wish they would just go back to the old formula.

Tannerman
05-27-2010, 12:12 PM
I will still always laugh at the trouble 7Up got into with their "natural" claims. I mean, who can forget the subtle packaging changes from 2006 to 2007:


http://www.bevreview.com/wp-content/image_7up_naturalchanges1.jpg (http://www.bevreview.com/2010/05/27/coming-soon-7up-with-new-crisper-formula/)

Wally1912
05-27-2010, 12:53 PM
I will still always laugh at the trouble 7Up got into with their "natural" claims. I mean, who can forget the subtle packaging changes from 2006 to 2007:


http://www.bevreview.com/wp-content/image_7up_naturalchanges1.jpg (http://www.bevreview.com/2010/05/27/coming-soon-7up-with-new-crisper-formula/)

Swapping the HFCS for real sugar would have been an easy solution to that problem.

I wonder if Polar Beverages/Gosling's Rum will get into the same trouble as 7UP since they are claiming their Gosling's Stormy Ginger Beer to be "All Natural" even though HFCS is being used.

http://popsop.ru/wp-content/uploads/goslings_ginger_beer.jpg

janstett
05-31-2010, 02:36 PM
Just thought I'd add some thoughts. I'm normally very eager to see HFCS swapped out for sugar (and that's what they misleadingly imply by "all natural"). But I did taste some 7-Up in bottles made with sugar and it tasted very strange and had an aftertaste like beer. No idea what formula that was, but it's the only one that I've had that tasted worse than the HFCS version.

mjb1124
05-31-2010, 11:37 PM
I always felt like the current formulation of 7 Up had a weird bitter aftertaste, and I've only tasted it with HFCS. So it's probably the formula that's the issue, not the sweetener.