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PepsiBlue
08-27-2010, 02:46 PM
http://a.imageshack.us/img840/9166/7upoldnew.jpg
how many different tastes does this make it now for 7up? lol I wouldve gotten it but I haven't drank soda in months. Maybe eventually.
also diet got a new label as well (but just a crisp-clean taste, not a NEW crisp-clean taste lol)
http://a.imageshack.us/img801/9936/diet7upnew.jpg

SodaFan16
08-27-2010, 03:25 PM
Hm, nice find. I want to try one of those soon.

Dewman1979
08-27-2010, 03:36 PM
I don't get why a long standing product would change formulas. They should just come up with an extension.

Mr Zabe
08-27-2010, 03:45 PM
Check out Tannerman's article.:)

http://www.bevreview.com/2010/05/27/coming-soon-7up-with-new-crisper-formula/

Oh, I hope the new formula is decent enough to put on my B List. LOL

CitrusCola
08-27-2010, 11:11 PM
I hope the new formula tastes less like Sierra Mist.

Android
08-27-2010, 11:52 PM
The new logo - I think it's a little better, closer to the ones from the late 70s. I'll have to keep my eyes open for it now and see how it tastes though.
-Andy

SodaFan16
08-28-2010, 12:27 AM
I saw the new regular one today at Walgreens, couldn't find the diet version though.

UncleBob
08-28-2010, 09:56 AM
I assume they didn't make the switch to real sugar?

mjb1124
08-29-2010, 01:55 AM
I've seen 12-packs of Diet 7 Up with the new look. The cans themselves still had the old look, and had the same ingredient list as the case, so it looks like the diet formula has not been changed.

I have found that Diet 7 Up in its current incarnation tastes better than the 2006 "natural" 7 Up formula, and closer to the older formulations. Perhaps the new 7 Up is simply the diet formula sweetened with sugar? That certainly would be an improvement. In any case I'm eager to try the new version. Hopefully they won't have to mess with it again after this.

Mr Zabe
09-04-2010, 07:50 PM
I guess the sweetner, "HFCS or Sugar" is the new change?
See the 7up website.

Themaster73
09-05-2010, 10:29 PM
I guess the sweetner, "HFCS or Sugar" is the new change?
See the 7up website.

Looks like they added back Calcium Disodium EDTA (to protect flavor)

popologist
09-06-2010, 01:15 AM
Who owns 7Up now... is it Cadbury-Schweppes or Dr. Pepper Snapple? And what is it's market share? 7Up used to be a leading soda but has really fallen off over the years.

CitrusCola
09-06-2010, 09:01 AM
Cadbury-Schweppes spun off all of their North American drinks. 7 Up is owned by DPSG in the U.S.

Ram0n C0keah0lic
09-10-2010, 12:15 AM
I like this logo... so much better that the last one!...

BTW, it seems that Pepsi's 7up will release soon a new logo too...

http://www.7up.gr/images/7up_logo.png

actually is out now in China: ??7??7? ? (http://7up.com.cn/) and Canada: http://www.youtube.com/watch?v=VJ4zx7bj5Rs

Mr Zabe
09-10-2010, 12:41 PM
Thanks MrR
I like, I like.

SodaFan16
09-10-2010, 09:27 PM
I like this logo... so much better that the last one!...

BTW, it seems that Pepsi's 7up will release soon a new logo too...

http://www.7up.gr/images/7up_logo.png

actually is out now in China: ??7??7? ? (http://7up.com.cn/) and Canada: YouTube - 7UP: Refreshing Machine (http://www.youtube.com/watch?v=VJ4zx7bj5Rs)

I like that new logo.

fusion
09-10-2010, 11:31 PM
Cadbury-Schweppes was split in two - the US drinks part became Dr Pepper Snapple, and the global foods/gum/candy part became Cadbury. Kraft acquired Cadbury earlier this year.

What is interesting is that the Cadbury chocolate sold in the US is actually produced by Hershey's.

Cadbury plc - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Cadbury_Schweppes)

7Up has had different owners over the years, as well as different bottlers, be it a Pepsi bottler, a Coke bottler, or an independent one. Most of the volume these days is handled by DPS' bottling group (or independent affiliated bottlers). Outside of the US, Pepsi owns the rights to 7Up.

Ram0n C0keah0lic
09-11-2010, 12:20 AM
Thank you too!! :)

popologist
09-11-2010, 05:33 AM
I don't like the 7Up logo posted above... at all. Simpler is not always better. lol

Tannerman
09-20-2010, 01:04 PM
I got to try the new "crisp, clean" take on 7Up (http://www.bevreview.com/2010/09/20/7up-with-new-crisp-clean-formula/) the other day...


http://www.bevreview.com/wp-content/image_7up_2010crisp1.jpg (http://www.bevreview.com/2010/09/20/7up-with-new-crisp-clean-formula/)

As has already been noted in this thread, the packaging got a small reboot, but not much. The logo is tweaked a little vs. the 2006 and 2007 versions:


http://www.bevreview.com/wp-content/image_7up_logocomparision1.jpg (http://www.bevreview.com/2010/09/20/7up-with-new-crisp-clean-formula/)

Personally, I wish they went farther on the design side. Far too conservative.

But as for the taste, I liked it. It's still HFCS, but far "blander" than the 2006 version, which in this case, is a good thing, as it no longer tastes like a Sierra Mist knockoff. It tastes like a cleaner 7Up, which is what it should taste like. It's a nice improvement, but I doubt folks will notice with that subtle packaging.

Mr Zabe
09-20-2010, 01:54 PM
Tannerman, In your opinion on a scale of 1 to 10,
how close dose the new formula taste compared to
the pre 2006 formula?

Tannerman
09-20-2010, 04:08 PM
Tannerman, In your opinion on a scale of 1 to 10, how close dose the new formula taste compared to the pre 2006 formula?

To be honest, it's been too long to remember and compare accurately. But I'd say it's probably about a 6 or 7 from a gut reaction perspective.

Android
09-24-2010, 02:57 AM
I don't think the Diet changed any - I bought a 12pk when I saw the new logo the other day. I didn't notice at the time that it did not say "new crisp clean taste" like the normal variety. I guess I'll have to break down and try a sugar one and see how I like it.

PepsiBlue
09-24-2010, 08:02 PM
So today was the first day I have had soda in quite some time.
For when I would drink soda, my wisdom tooth would be naggin later on, so I didnt drink it (Oh yea and to be healthy too I suppose)
But I got the wisdom tooth removed monday.
So today I was in the mood to get soda, and got a 2L of 7up. I like the taste of it now, definitely distinctive from sprite and sierra piss natural (which I had a sip of last week.....and it made my mouth hurt lol)

Mr Zabe
09-24-2010, 08:16 PM
Could you describe it as having more of a bite and a
less syrupy taste???

Mr Zabe
10-07-2010, 06:45 PM
Please, dose anyone know if the Chicago Jewel Food Stores
now have the new 7up? The new sales add looks like they have it.
Your help is appreciated. I have been unable to get to Jewel to check.
I need to have a family member pick some up as I can't get out of my cave.
Long story. LOL

SodaFan16
10-07-2010, 09:24 PM
Please, dose anyone know if the Chicago Jewel Food Stores
now have the new 7up? The new sales add looks like they have it.
Your help is appreciated. I have been unable to get to Jewel to check.
I need to have a family member pick some up as I can't get out of my cave.
Long story. LOL

Yup, they do.

Mr Zabe
10-07-2010, 09:44 PM
Thanks for the heads up.

SodaFan16
10-07-2010, 11:29 PM
Thanks for the heads up.

No problem.

Mr Zabe
10-09-2010, 08:20 PM
I finally got to try the new 7up.
Over all this formula change is a big step in the right direction.
It tasted like the lime flavor note has been tweaked up and the lemon
flavor tweaked down. I enjoyed the reduced sweetness and the stronger
carbonation. I will probably have to get use to this formula.

IMO, it does taste more crisp and refreshing. I will give props to the
7up brand for improving it to the point that I would drink it again.
As of now the new 7up is on my B-List.

SodaFan16
10-09-2010, 08:36 PM
I finally got to try the new 7up.
Over all this formula change is a big step in the right direction.
It tasted like the lime flavor note has been tweaked up and the lemon
flavor tweaked down. I enjoyed the reduced sweetness and the stronger
carbonation. I will probably have to get use to this formula.

IMO, it does taste more crisp and refreshing. I will give props to the
7up brand for improving it to the point that I would drink it again.
As of now the new 7up is on my B-List.
I still have to try it, I have a lot more sodas to drink first, lol. :(

Mr Zabe
10-10-2010, 10:21 PM
One last post on this thread.
I had some of the new 7up with a nice deli sandwich with
all the works. I have to say that the new 7up sort of reminded
me of the pre-2006 formula. My guess is that the salt in my sandwich
enhanced the taste,made it more like the old formula.

Next time I rate a new beverage I will do so with having drank it
with food.