View Full Version : Size of the Non-Alc Mixer Market in the US

01-12-2011, 06:50 PM
Hello everyone, hope all is well.

I'm working on a presentation, and am trying to nail down the size of the non-alcoholic mixer market in the US. Can't find it anywhere, unless I'm willing to pay $2k for a entire report. I just need this one figure. I'm guessing that it's somewhere around $5B, but I need something more precise.

Do any of you have access to this figure? Any help is greatly appreciated. If you have a source for your figure, please include that as well.


02-01-2011, 10:27 PM
I'm not sure which categories you are referring to, but I do have a few figures that might help:

Ginger Ale/Tonic/Club/Seltzer $720 million
Energy drinks $772 million

Source: Nielsen total US Supermarkets, last 52 weeks ending 8/22/10.

02-02-2011, 07:22 PM
Appreciate you taking the time to respond. Very helpful!