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View Full Version : DPSG's "Legacy" 20 oz bottle



Tannerman
06-09-2011, 01:02 PM
So what do you think of the new "Legacy" bottle that Dr Pepper Snapple Group is rolling out?

http://www.bevreview.com/wp-content/image_dpsu_legacybottle_squirt1.jpg (http://www.bevreview.com/2011/06/09/dr-pepper-snapple-group-rolls-out-the-legacy-bottle/)


You'll note that the bottom of the bottle has more of a "grip" element in play, while the top features a narrow "label band" for the branding of the drink. Per the article, "the new Legacy bottle will be used for many of DPSG's flavor brands, including 7Up, Sunkist soda, Canada Dry, Sun Drop, Squirt and other soft drinks in the company's portfolio that do not have their own brand-specific bottle designs." More info (http://www.bevreview.com/2011/06/09/dr-pepper-snapple-group-rolls-out-the-legacy-bottle/)

joshal1980
06-09-2011, 02:39 PM
I think it is a very nice looking bottle. Just like Coca-Cola's 2L Contour bottle. Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.

lordmadone
06-09-2011, 05:01 PM
Gimmicky..nothing more..just like the coke contour bottles which were so raved and ranted about and from what I heard gave good gains for a short period of time and now sales are back to normal..if that.(this is from coke sources btw) It looks like a fake propel bottle. I hated seeing that mt.dew bottle design like this too months and months ago..was cheezy.

halloaaryn
06-14-2011, 11:41 AM
Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.

Pepsi released MDX in bottles that looked a lot like these YEARS ago..... And you may be A LOT biased working for Coke.

Besides... I really don't think people care about bottle shapes as much as the bottlers would hope.

Tannerman
06-14-2011, 01:39 PM
While the bottle shape was similar, MDX was only 14 oz vs. the 20 oz of DPSG's Legacy size

http://www.bevreview.com/wp-content/image_mountaindewmdx7.jpg (http://www.bevreview.com/2005/11/21/review-mountain-dew-mdx/)

Dewman1979
06-15-2011, 06:08 AM
I think it is a very nice looking bottle. Just like Coca-Cola's 2L Contour bottle. Once again Pepsi is being left in the dust by the innovation of Coca-Cola and Dr. Pepper / Snapple. I think both of these companies are looking towards the future and looking to set themselves apart from the rest. I may be a little biased working for Coca-Cola, but in the Wisconsin area we are seeing great gains in what is mostly a Pepsi area.

Pepsi has a cool looking bottle, but it isn't national.

http://a1.sphotos.ak.fbcdn.net/hphotos-ak-snc6/249374_10150262655112464_630972463_9403897_963742_ n.jpg

drpep
06-20-2011, 12:03 AM
Found these along I-79 in West Virginia. Sunkist Orange was the only one I did not see in the new bottle.
Also found for the first time was 20oz bottles in the DP molded in the plastic. I have seen these bottles in Dr Pepper POS material and the website but not in stores.

ATownAndrew
07-06-2011, 10:02 PM
Honestly, I don't like it really. It looks too much like a water or sports drink bottle, Propel specifically. When I see that legacy bottle I think of a non-carbonated drink (I guess it would work for Hawaiian Punch), not a soda. I like the previous design better, though it did look awfully similar to Pepsi's bottle. That Mtn Dew Pitch Black is slightly better with the grip, but I would much rather have the current Pepsi / Mtn. Dew bottle. I hope A&W stays with its current longneck bottle design as it is unique and looks great. On another note Fanta changed its 20 oz bottle to a taller, skinner bottle that looked like the European/International Fanta bottle a few years ago (which looked great!) only to go back to the bolt bottle:( used for every non Coke/Sprite/Vault carbonated Coke product (so boring in comparison). Why was this?

fusion
08-04-2011, 01:57 AM
Cro-Pac/Polar is switching to Legacy bottles. I saw 7Up, Sunkist Orange and Sundrop in different stores. A&W products were in barrel bottles. Availability of Legacy was spotty, which means to me they've just very recently started using them. Most stores were still selling DPS products in the generic bottle.

I like the unique look of the bottle, and it is easier to hold.

Tannerman
08-18-2011, 03:36 PM
Here's a side-by-side look at DPSG's Legacy bottle next to PepsiCo's Sidekick bottle:

http://www.bevreview.com/wp-content/image_legacyvssidekickbottles1.jpg (http://www.bevreview.com/2011/08/18/pepsicos-sidekick-bottle-for-mountain-dew/)

I recently got to pick up a couple of these (http://www.bevreview.com/2011/08/18/pepsicos-sidekick-bottle-for-mountain-dew/) while on vacation to the Smoky Mountains

If I'm a label designer, my job just got a ton harder

SodaFan16
08-18-2011, 06:56 PM
I like the Mountain Dew one better.