Mello Yello to replace Full Throttle as NHRA title sponsor

[drpep]

NHRA is a drag racing series

http://www.sportsbusinessdaily.com/Journal/Issues/2012/08/27/Marketing-and-Sponsorship/Mello-Yello.aspx

[Dewman1979]

So an under-served product is now the title sponsor of the NHRA..