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View Full Version : Mello Yello to replace Full Throttle as NHRA title sponsor



drpep
08-28-2012, 10:24 PM
NHRA is a drag racing series

http://www.sportsbusinessdaily.com/Journal/Issues/2012/08/27/Marketing-and-Sponsorship/Mello-Yello.aspx

Dewman1979
08-29-2012, 05:10 AM
So an under-served product is now the title sponsor of the NHRA..