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SplitLevelP
05-18-2014, 08:17 PM
Saw these in West Winfield , NY

BottleBoss
05-19-2014, 11:25 AM
We have Mountain Dew in those cans around here (Frederick, Maryland), and I can't really tell what the can is supposed to do when it is cold or warm. I tried one, it always looked the same to me. And the flavor certainly did not change when it was cold.

fusion
05-19-2014, 10:12 PM
It just seems gimmicky to me. I guess you have to let it get warm to see the ice cubes disappear and then refrigerate it again to see them reappear?

Coors Light originally used it - the mountains turned blue on the cans when they were cold.

lordmadone
05-20-2014, 04:34 PM
It just seems gimmicky to me. I guess you have to let it get warm to see the ice cubes disappear and then refrigerate it again to see them reappear?

Coors Light originally used it - the mountains turned blue on the cans when they were cold.

It's marketing..it's always a gimmick of sorts. It's main purpose is to inform consumers if a drink has reached a desired temperature. Whether in a convenience store, in your little cooler or in the fridge.