Do the major players in the beverage industry invest more into NACS or Interbev? I was just at NACS and the majors all had a good presence. I was wondering if it is really worth my time/effort/expense to fly to Georgia (I'm in CA) to keep my finger on the pulse of the energy drink market, or if it will be pretty much like NACS.

Thoughts?

mark

NACS...

NACS in my book. We did the Interbev a couple of years ago. To their credit I will say we literally followed a Hurricane into Orlando to do the show. When we got there it was still pouring rain so that would explain the poor turnout.
In my opiniopn the Interbev is more geared to the manufacturing/general management/and development part of the industry while the NACS is geared more towards the retailer/sales part of the Industry.

BTW, This years Interbev is in Las Vegas Oct 23-25. What is this about Atlanta?
Next years NACS show is in Atlanta.