I wrote this yesterday about the original Mountain Dew marketing campaign.

The campaign matched the youthful exuberance of being a young adult with the "pep" of energy from it's higher caffeine content. This appealed to a younger generation of soda pop consumers that has transcended across several generations of soda pop drinkers.

Bevnet posted Pepsi's current news release from 10/18/06. I did not see this press release prior to making the above post.LOL Looks like I was not too far off in my description regarding Pepsi/MD marketing strategies. [img]smile.gif[/img]

Pepsi Brand Overhaul News Release

[ 10-20-2006, 09:51 AM: Message edited by: Mr Zabe ]

You are a Soda SoothSayer!

No just a typical soda pop freak, one can short of a fridge pack.

11 out of 12 isn't too shabby! [img]smile.gif[/img]

And this press release confirms even more the release of the Caramel Creem flavor of Pepsi Jazz...

IMO the ads of "It's the cola" campaign were good, specially I liked the "Spartacus" ad... even I had the chance to see that commercial in the screens of the Fashion Mall in Vegas with an amazing sound, also I liked the one of the "zumo roasted chicken"... but now that I read that Pepsi will release an ad of girls chasing the Pepsi globe like if it was a Beatle... not good.

[ 10-20-2006, 03:18 PM: Message edited by: Ramón Cokeaholic ]