It seems like every trendy coffee or sandwich shop nowadays has a line of Boylan's sodas in their cooler. But nowhere in any of them do I see any of Boylan's fabulous colas. At least around here, one needs to go to Whole Foods organic supermarket to even find Boylan's Natural Cane Cola, which is largely seen as second to the even-more elusive Boylan's Sugar Cane Cola.
So my question is: is it harder for retailers to secure the colas as opposed to Boylan's Root Beer, Orange Cream, etc.? Does Boylan's think that their colas aren't mainstream enough to be successful in the "public"?
I'm hoping some of our industry people on this board might be familiar with what I'm talking about.
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