Just read in this weeks Grocer magazine, that Coke are to release Coke with Orange as a limited edition in England in summer 2007. According to the article, supermarket buyers and retailers are trying to talk Coke into releasing them for 3 month runs rather than 6 month runs, as initally they sell well and increase market share, then sales drop off and the store becomes overstoked with products that nobody wants.
Also read that Pepsi is to pull Pepsi Max Cino from stores due to lack of sales. One supermarket has already delisted it.
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