Like Greg I'm a tad puzzled by this topic. Full Throttle was huge at the Superbowl, those awefull Red Bull commericals seem to be on all the time as well. I have seen some scattered Rockstar, and Monster ads as well. Pepsi has also dumped a huge amount of ad money on MDX just as Coke has done with VAULT (not really an energy drink I know).
I would venture that there is more advertising for e-drinks these days than for instance lemon-lime sodas.
<b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>