Coke vs. Pepsi, Vault vs. Mountain Dew, Diet Pepsi vs. Diet Coke/Coke Zero/DC Splenda, and now... Powerade Option vs... Gatorade Rain?



What do you think of this new campaign?

To see also the new commercials, click here...
Powerade Option vs. Gatorade

[ 03-17-2006, 01:13 AM: Message edited by: Ramón Coca-Colero ]

Haven't tried Option yet, it doesn't seem to sell very well at our store, but man I love Gatorade Rain

I always thought Option was like a Propel ripoff, and I never really like Propel...

IMO... Powerade Option should better fight with a competitor of the same level: Propel, like you mentioned...

I also saw a Full Throttle ad that takes a shot at Red Bull. I guess Coke isn't above slamming the competition after all.

I saw the commercials, and the "Pegasus" and "Buffed" versions are really funny!

[ 03-17-2006, 01:14 AM: Message edited by: Ramón Coca-Colero ]

Vault>Mountain Dew

Diet Pepsi<Coke Zero

Powerade<Gatorade Rain

Coke takes it.

Originally posted by JordanE:
Vault>Mountain Dew

Diet Pepsi<Coke Zero

Powerade<Gatorade Rain

Coke takes it.

I agree with you!

I actually think this match-up isn't too bad.

Although Powerade Option doesn't have 0 calories, it's essentially a diet drink, as opposed to Gatorade Rain, which is more in the league with Vitamin Water, although it is still a sports drink.

But this isn't bad, because the no-calorie sports drink segment has never done very well. Can anyone think of many competitors past Propel and Powerade Option? Not too many.

I think Rain is much more palatable than Option, although I still don't think consumers stray too far from normal Gatorade and Powerade anyway.


DJHS

I agree with you.
Well said. [img]smile.gif[/img]