I understand that making money is important. The problem I have is that celebrities come into a new arena to which they know little or nothing about and essentially "water down " the whole category.
They use their name or face to make money instead of doing solid research to come up with a better product. It hurts the category as a whole.
Suppose I start to build choppers just like the ones that OCC builds. Same Look, Same engine, Same schemes/themes. These guys would be all over me for copying them instead of coming up with my own idea.
If you look at all of these celebrity energy drinks they are all the same. A close knock off of Red Bull manufactured and packaged by some contract filler and probably sent DSD.All they do is cash checks.
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