There will be 486 new energy drinks brought out into the market somewhere in the US. 483 of these will be dead within 2 months.
There will be 469 new member to the bevboard posting for help in selling their garage full of "the next great" energy drink.
There will be at least one new thread asking for support in a class action lawsuit against "fill in the blank" because the product or service didn't live up to the hype presented at the investment seminar.
There will be at least one new obnoxious member touted "the next great" energy drink. Everyone will argue with him on his validity of information. Then one day he will be gone.
Other than that I will say that each of the big three will have several new products hit the shelves. One or two of the total amount will do well enough to stick around for the rest of the year, only to be killed before summer the next year.
There will be major prince increases on ALL products due to PET and aluminum skyrocket pricing increases. Sales Volume will drop dramatically. Coke and Pepsi will panic and fire hundreds of corporate yesmen at a savings of 60,000,000 for each company.
Pepsi rather than saving the money they "saved" will launch a promotion to be " a corporate XXX (couldn't think of a position of the top of my head since they change names so ofton) for a year". They will spend 58,000,000 on marketing and the remaining to pay the 4 new employees for a year. Who will in turn have a clerical error than costs Pepsi 100,000,000 dollars.
Coke on the other hand will uses their 60,000,000 on making a soda that will compete against mountain dew. It will be called "launch" it will have a massive following for the 5 months that it is available in the market. Coke execs will not see an immediate massive decline in dews numbers and will kill off "launch".
then we will start all over as we will then we have several hundred new members for 2008 who have "the next great" energy drink.....
If what you did yesterday still looks big, you haven't done much today.