I just saw the full version of the new Coke Chill commercial. Totally outstanding!!!!!! I was so amazed. I nearly had tears in my eyes. Coke really hit the nerve of young and old Coke drinkers. This add is a must see.

Thanks you Coca Cola, you did good.

it's a cool commercial, but...

doesn't say anything about what zero is.

i score it a big zero. LOL

I see your point.

My thought is that Coca Cola is saying,
"Hey our family of soda pops" is more than just
one kind, it is a unified family".

A unified family that wants to catch the attention of new and old coke drinkers. I do not think Coca Cola wants to promote one soda pop in particular.

I take back of the statement I made in my Chilltop topic, I said that it was going to be the "NEW COKE" of the Coke Commercials, but I was wrong, I saw the advertisement in www.cocacolazero.com and it's great!, the advertising agency who made it knew perfectly how to adapt the "Hilltop" commercial to appeal the young people. And how they adapt the scene to the slogan: "Everybody Chill": you can see all the people in the commercial of course chilling out, It's Cool!

Also there's the "Hilltop" commercial in the CCZero site to watch it and remember it.

[ 06-30-2005, 01:25 AM: Message edited by: ramonazo ]

not a bad ad but not really original.

it's a "feel good" ad. but, again, it says NOTHING about coke zero.

a more boring, but informational ad, would be a simple ad called "light side" that simply shows zero along side coke's other diet drinks.

or, better yet, two people discussing "what it is." like a boyfriend and girlfriend, or something like that. it could be "cute" AND informative.

I agree with several comments in this thread.

Coke needs to stop trying to blatantly grab a demographic and start concentrating on explaining what Coke Zero is about.

And saying "Coke Zero is the hip, new, light cola for young people." is not good enough, either.

Instead of relying on nostalgia and a cool, familial image, they need to start advertising THEIR PRODUCTS.

For example, they need to show a bottle of a product and explain what it is, what it tastes like, why it's special. I don't think that a bunch of people on some roof of a building holding bottles up in the air with no mention of the product suffices.

Originally posted by SnappleElementsVenom:
I agree with several comments in this thread.

Coke needs to stop trying to blatantly grab a demographic and start concentrating on explaining what Coke Zero is about.

And saying "Coke Zero is the hip, new, light cola for young people." is not good enough, either.

Instead of relying on nostalgia and a cool, familial image, they need to start advertising THEIR PRODUCTS.

For example, they need to show a bottle of a product and explain what it is, what it tastes like, why it's special. I don't think that a bunch of people on some roof of a building holding bottles up in the air with no mention of the product suffices.

i agree completely. 99.9% of people aren't soda geeks, and have NO IDEA what coke zero is. word-of-mouth is good... but it can't do the job of mass marketing.

even C2 ads were better (more informative), and we see how far that went.

if zero fails, it's totally coke's fault. it's a superior product that simply needs to be tried.

In today's Chicago Sun-Times, the business/advertising columist reviewed the "Chilltop" commercial... gave it an F.

Full article