I've been to a Giant and a ShurFine within the last 2 weeks and I've seen but 1 fridgepack of Fresca. The ShurFine I visited today had only a few 2 liter bottles left. Its old 12 pack space was just doubled up with Sprite.

So at this point it looks as if neither Fresca or Mello Yello are sticking around in cans. So Coke currently has no citrus sodas in 12pack/fridgepack form.

I pray for a SURGE revival...

Being that Mello Yello, and now Fresca have vanished there, I'm starting to wonder if maybe there's some big citrus debut of something coming that no one knows about yet. It wouldn't surprise me, because Citra and Surge are gone, and Fresca just goes along in a few areas. I haven't really noticed if Central here has let it vanish, I'll take a look this week.

Also keep in mind that we're smack dab in the middle of a holiday. Our warehouse is practically devoid of cans. With 5/$10, 4/$10, and $1.99 sales on 12pks, plus $3.98 and $4.98 sales on 24pks, we're going through a TON of cans. I was in the back warehouse today, and I only saw six pallets of old 3x4 12pks (mostly Fanta), plus 2 or 3 pallets of 24pks. I bet the other warehouse is pretty empty, too. I know they scratched most of the flavors from the weekend orders.. and we haven't seen Pibb in 12pks for about 3 weeks now. Just too much pressure on the production lines.

Heck, Grape Medley and Valencia Light fridge packs didn't show up until almost a month after we transitioned.

Mid-Atlantic looked like it was having a lot of problems w/stock. Only saw Grape Medley 3x4's and no sign of Valencia Light.

Fanta appears to be vanishing in Mid-Atlantic territory in Northern Virginia. The only trace of it I saw was at a Wal-Mart who has 2 FP's of Strawberry.

"fresca dying" sounds like a great name for a metal band.

CCE Mid-Atlantic only has two can production facilities.. Baltimore which always runs cans, and Richmond, which runs all packages.

We've gotten cans from Twinsburg OH and Elmsford NY before.. and just this weekend, we got a truckload of Diet Coke fridge packs from Mid-Atlantic canners.

Now that the last summer holiday is over, stock levels should start returning to normal. I think we were scheduled to receive at least six truckloads of cans yesterday. And more probably came today.

Now it really looks as though Fresca is nevermore in these parts. The 2 liters that were at ShurFine last week have now been replaced by a few rows of Seagram's and the little Fresca sticker in it's old 12 pack spot has been X'd out.

Ya know I could honostly see Coke picking up dnL as a citrus brand. Especially based on its early success!

LOL No chance in hell. dnL is 7Up's ticket to third-tier success, and Coke would never promote an upside down 7Up, they'd be trying to protect Sprite.

Makes me wonder if Etirps is on the way......
What about Tsim Arreis?

Fusion I believe you were right on Fresca. Giant and Wal Mart are now carrying fridgepacks once again.