I agree this is a great logo upgrade- not only is the new logo the coolest in the category- but at the same time it is also a HUGE imporvement over the extremly lame and out of date old logo. Bravo!
Sprite has long been on cruise control watching its category slowly decelerate. But now is the time- 7up has literally fallen off the map (though the current "natural" push might help) and Sierra Mist has ground to a complete halt in volume expansion despite the media blitz. Its clearly time to retake the forefront of the consumers mind who have become increasingly less interested in the lemon lime concept.
<b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>