Yeah its really great they are getting behind this one so hard especially with some key stuff like Blak and the new Black Cherry VC. More importantly though is how they are gonna reinvest all profits from the brand back into it for atleast the first 2 years. This is a really smart move that shows the may have learned from their competition that a brand must be built over time. You cant just have a huge launch and no follow-up (like what happened with SURGE, VC, ect). Coke isn't content with Vault taking MY fans and ex SURGE-es, they really want and need some power in citrus (and 20oz). I thnik Vault is the first thing since VC that really has a chance to give Coke a boost in 20oz.
<b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>