I've worked for a soda company before. At first it was really kind of cool, but after a while it gets to be the same old job. I have been involved in the development stages and it is very tiring and stressful. Flavoring is one of the hardest things to get right. You can go into a lab that have 40 sample cups lined up on the table. At this point you realize you are in trouble. By the time you get to # 16 you have already forgot about what #3 or #9 tasted like and you still have 23 to go.
Then after you get the taste right you have to get the acidity right, the carbonation, etc. Usually after you have done that you have to re-work the flavoring. It's a tough job.
Whether you think can or think you can\'t, you\'re probably right!