i did a little number crunching based on beveragedigest.com's end-of-year market share data for coke, pepsi, and cadbury (dr pepper/7up) for a 10-year review (for those inte rested).

for 2005 #'s, go to the link below:

http://www.beverage-digest.com/pdf/top-10_2006.pdf

(i apologize in advance if things aren't lined up perfectly) [img]smile.gif[/img]

Company ...95... ...05... ...Hi... ...Lo... ...10yr % Chng

CocaColaCo 42.3.. ..43.1.. ..44.5.. ..42.3.. ..+0.8

PepsiCo .....30.9.. ..31.4.. ..31.8.. ..30.9.. ..+0.5

Cadbury ....14.6.. ..14.6.. ..15.6.. ..14.3.. ..-0.7



Brand ....95... ...05... ...Hi... ...Lo... ...10yr % Chng

Classic ..20.8.. ..17.6.. ..20.8.. ..17.6.. ..-3.2

Pepsi ....15.0.. ..11.2.. ..15.0.. ..11.2.. ..-3.8

DietCoke ..8.8.. ...9.8.. ...9.8.. ...8.5.. ..+1.0

Mt Dew ...5.7.. ...6.5.. ...7.2.. ...5.7.. ..+0.8

DietPepsi .5.8.. ...6.0.. ...6.1.. ...5.1.. ..+0.2

DrPepper .5.7.. ...5.7.. ...6.3.. ...5.6.. ..0.0

Sprite .....5.1.. ...5.7.. ...6.8.. ...5.1.. ..+0.6

[ 04-17-2006, 04:21 PM: Message edited by: popologist ]