Originally posted by CStoreCatMan:
It's happening all over guys - here in SoCal too. We're starting to see the 4/$11 price points and two days ago I saw 2 liters at 3/$4!! Not a very good deal at all. 3/4 is an everyday price here on 2 liters, it has been for almost a year now. The sticker shock wears off after a couple of weeks. 3/9 is a decent 12 pk ad here most ads are 3/10.
we don't really run 2 liters on ad, normal 12pk price is in 3.99 range, 24 pk are in the 6.58-6.99 range with a 5.99 a "hot" ad. 6 Pk 24oz are 3.99 everyday or more with a smoking hot ad price of 4/10 usually not ran but once every other month or so.
It may appear high but the market supports the pricing so they (pbg,cc,cs) charge it. Funny thing is that OKC PBG was 300,000 plus over volume plan, just under 10% increase, and profit was over a million, the entire OK market unit (all of OK plus some of AR) was 20,000 + on volume and around 100,000 on profit with all others having lower retail costs.
[ 01-12-2007, 03:10 PM: Message edited by: the saint ]
If what you did yesterday still looks big, you haven't done much today.