Growing up, there were some cartoons on summer afternoons, but much of TV was so boring to us kids that we got out & about. When school was in session they kept us busy at recess, plus PE participation.
Now, we have several 24 hour cartoon networks, video games, computer games, DVDs, internet, etc. Add this to parent examples of how a 32 oz drink is not nearly big enough. Then, include the number of families where both parents work, or work 2 jobs, thus excluding having one of the parent taking the kids to sports, dancing, etc.
Soda & powdered drinks have been around for decades. I think the above mentioned explained WHY the fat crisis is on.
And, IF you somehow eliminate sugared drinks from all kids, you have candy, donuts, ice cream, breakfast cereals, etc., etc. to exclude.
I don't know why all lip service to excercise, but so little actual work.
Life is too short to drink crummy sodas...