Pepsi's new tag line. Strangely close to "It's the Real Thing", don't you think?
They dump celebrity endorcers for ads where animated food attaches itself to the product.
The theme is to encourage Pepsi ordering as an accompanyment to food. Pepsi has lost market share to non-cola products in the restaurant segment.
I would say this is lame, but with Coke having no apparent theme to its marketing at all, it is at least something.
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