I see the rating system as total of all the resources a company has to produce a product.
If Joe Blow comes out with a drink that he developed in his MOMS kitchen and has good flavor, quality ingredients, good packaging, good marketing, good pricing, etc. with his limited and humble resources then has done a good job.
On the other hand, a company such as Coke and Pepsi have a tremendous amount of R& D, Marketing(sampling, focus groups) and of course capitol then they pretty damn sure better come off with a good product.
It's kind of like having a homerun derby between Barry Bonds and some kid in high School. We all expect Barry to woop ass, but if the kid holds his own then he deserves some major kudos!
Whether you think can or think you can\'t, you\'re probably right!