I was happy and sad at the same time. Sad, because I saw Jones Energy Drink in Costco, that part did not make me sad, I was glad to see that company is still growing. But their price was at $14 per case (that is with a $4 instant savings), but even at $18, thats crazy for an 24 pack. Here is my thinking, they are shipping direct. Thats the only thing that made me sad. Playing for both the supplier and distributor, I can see both sides. The distributor, who works hard to make a profit and sell these drinks, is now drasticaly undercut by the supplier, and any store can go and stock up for what is probably cheaper than the distributors cost. The supplier side, Jones says they have the right to sell to who they want, and this is why they have now became profitable. Cutting out the middle man in many things. I dont know what they sell their drinks to distributors for, or if this is shipped direct. But a $14 per case energy drink, I just hate to see a product that can sell, price its self for a closeout price.
The HAPPY SIDE, which actually does the same thing as Jones I guess, so maybe I am just hypocritical. Is I found BOYLANS at Costco. Its a 15 pack mix box (5 Root Beer, 5 Orange and Cream, and 5 Black Cherry), and it was only like $8...thats a great deal.
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