read the full story here:

http://biz.yahoo.com/prnews/060119/clth039.html?.v=39

from the description, Vault is not a Mt Dew clone, but is, instead, taking on Mt Dew, Red Bull, and Gatorade in one fell swoop!

pretty ambitious.

here's another link to a similar article:

http://www.bizjournals.com/atlanta/s...tml?from_rss=1

Coke is in the game again!

Vault must not be that great if they are keeping Sun Drop in north Carolina.

Sun Drop is not a Coke product.

But Coke Consolidated distributes Sundrop in some markets.

sounds pretty stupid to me, but i'm all for coke blowing money on subpar products

sundrop is a HUGE soda in the southeastern states.

It's ridiculous to think that Coke will pull Sun Drop just because Vault may be there. Mello Yello is still everywhere too.

How the heck Coke thinks they can have Vault compete with Gatorade, I'll never know.


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