I saw the new 12 packs today in Target. These 12 pack cans are the ugliest thing I can think of. They make Shasta look futureistic. Ugly cans, to much going on with the 12 pack holder, and a $3 something price point for 12, 12 oz. cans. Now why wouldnt a store owner just go buy a bunch of cans at 25 cents each, and sell them for 75 cents or $1 each. It would be cheaper than the bottles, same amount of liquid, and more profit for the stores. The 4 packs of energy drinks look good, no complaint there. But if I said 12 pack Jones cans, 4 pack Jones energy drinks, and 4 pack Jones glass soda, which one of thoes do not go with eachother. The 4 pack soda. Why? Because they are letting distributors deliver that and Jones is going direct with the 12 packs and Energy drinks. So they are once again hurting themselves with the distro. network and telling their distributors "We will send the profitable stuff outselves and keep the money, while you can deal with the breakables and less profitable cases. By the way, your 4 pack you will be selling, will be placed next to our 12 pack for about the same price. Run with the little guy." They are so not the little guy anymore. They are the sellouts. Just admit you are doing everything in your power to sell the company, or just let it be known that you only care about your bottom line $$ and not the health of your distro. network that is the lifeline of your product. By the way, Peter once told us that Jones would never go back to the 20 oz. plastic because it is against everything in their image. Glad they stick to their guns.
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