i'm not sure anyone else has noticed, but coke has changed the dynamic ribbon/wave on the new coke zero packaging. it's elongated and flat.

the same ribbon is now showing up on coke's packaging in japan.

personally, i don't like the new ribbon. for me, it's like the coca-cola script, and shouldn't be tamptered with.

(note: i don't mind if they add bubbles or splash effects to the wave. i just don't think they should change the shape).

does anyone else have an opinion on this?

Well in all fairness, Coke has tweeked the Dynamic Ribbon before.

The late 80's 90's wave that went through the Coke Script looks nothing like the orgnial.

The current Coke Classic ribbon sort of looks like the orgnial, but not quite.

The new Coke Zerom ribbon looks ok, and more like the orginal from the 70's

the current "digital" wave/ribbon they use on most of their products such as Coke classic looks great, it looks like a more modern touch to a classic logo.

The mono-tone one color 70s/early 80s logo was nice at the time but far too plain by todays standards.

The current dynamic ribbon in the Coca-Cola logo? YAY!

The dynamic ribbon now used in the regular Coca-Cola japanese packaging? NAY!

Originally posted by Ram0n C0keah0lic:
The current dynamic ribbon in the Coca-Cola logo? YAY!

The dynamic ribbon now used in the regular Coca-Cola japanese packaging? NAY!

i agree. and the japanese version is what's being used on coke zero cans in the US.

i like the design overall, but not that watered-down wave. boo!