White Hat Brands, an Atlanta-based beverage company committed to kids' wellness, today announced that it is launching a new integrated trade marketing campaign to support the upcoming introduction of its Dog On It!™ juice beverages specifically formulated to help combat childhood obesity and Type 2 diabetes among pre-teens ("tweens").

Hmmm not sure if this language is appropriate, since I am from Australia, anyone want to enlighten me with the lingo!

Cat On It??? Has that got a meaning as well.

I think it's a play on the phrase

"doggone it"

another way to say darn it.

A "play on the phrase". Sounds like rap lingo.

Thanks.