I was really blown away at the quality and quantity of Coke Zero's promotion
of the Coca Cola 600. Even after the race it seemed that most of the
drivers were drinking Coke Zero.

I thought to myself that this had to have been one of the most
dynamic marketing presentations of a Coke product. Very cool as a soda pop
fan to see this or any new brand step up and stand out.

Originally Posted by Mr Zabe

I was really blown away at the quality and quantity of Coke Zero's promotion
of the Coca Cola 600. Even after the race it seemed that most of the
drivers were drinking Coke Zero.

I thought to myself that this had to have been one of the most
dynamic marketing presentations of a Coke product. Very cool as a soda pop
fan to see this or any new brand step up and stand out.

Heck Coke got a little promotion on Mello Yello with Kyle Petty being up in the top 5 and mentioning his old Mello Yello car from 10 years ago.

i didn't watch. were there any coke zero cars?

Originally Posted by popologist

i didn't watch. were there any coke zero cars?

Kyle Petty drove the Coke Zero car and finished 3rd.

When Coke introduced C2 in 2004 they had almost one dozen cars with C2 sponsorship during the Pepsi 400 vs Jeff Gordon in the lone Pepsi car.