The pepsi displays were built because of a national in house contest to have your mortgage paid for up to a year. Unfortunately from what I see the person who built them must have not read the not so fine print that all displays must have a minimum of 60% shoppable merchandise and have multiple packages to be considered. There may be an individual location incentive but He/She is out for the national incentive.
All of the displays pictures though are nice and creative halloween displays. Probably took to much time and effort to build for the volume they will sell from them, but creative just the same. Then again this is coming from an old fat and lazy guy who just doesn't get into that sort of thing anymore.
If what you did yesterday still looks big, you haven't done much today.