I found Tava at the Target fountain too. I had never heard of it and usually never drink anything without knowing what's in it. (Mormon upbringing, taught to abstain from potentially addictive or harmful food and drink.) I avoid soda as an everyday drink and only treat myself to it a few times each month. When I do I am often focusing on the flavor and comparing it to other sodas I've had. (I enjoyed the real sugar in the Coke in Israel!) I figured the worst Tava could be is a power drink with lots of caffeine or an ice tea variant, which I avoid. It was very frothy compared even to root beer, so it took some time to fill my cup and I felt a bit self conscious slurping the foam off the top at the fountain. When I finally sat down and focused on the taste I found I liked it very much. It had a pleasantly sweet flavor and I could not detect any sweetener aftertaste. I really liked the fruity flavor. It seemed more natural than the normal fruit flavors. There was a touch of something that I would describe as vitaminish, but it was not unpleasant at all. As soon as I got back to my computer I had to look it up to see what it was. I'm pleased to find that it was not an iced tea, but a low cal, low carbination soda with some vitamins and chromium. I've looked all over and cannot find the complete list of ingredients. I'm wondering if it has phosphoric acid, which I like to avoid too. Tava has easily hopped onto my short list of favorite sodas along with A&W and IBC Rootbeer, Cherry Coke, and Coke Classic. And the low calorie and caffeine free and (hopefully) phos acid free eliminates most of my barriers to drink it. Just the carbonation would keep me from drinking it every day, but I would be more likely to drink it regularly than the others, due to their caffeine or sugar. Considering how much soda people drink I hope it is well recieved and has a positive impact on the world's overall health.

Force shipped 3 cases of 24 pack half liters of each flavor as well as 3 cases of 4 pack 12 oz cans to all of my food lions. Tried two of the three flavors and I must say..I am very impressed. The taste was fruity/tropical and smooth with a slight hint of carbonation..and almost zero aftertaste. Targets got the same treatment I heard.

I found it the other day at Macey's in 16.9 oz. bottles. I bought 3 - the Black Cherry Citrus, Passion Fruit Lime and the Tropical Berry Blend. I must say - I was impressed! Probably the BEST diet drink I've ever had. I think I liked the Passion Fruit Lime the best, but they were all very good. I generally stick to full calorie drinks as I happen to be one of those lucky people with a very fast metabolism and not a lot of body weight, but I enjoyed these so much that I will probably buy them again and enjoy them just as much as my "regular" drinks. Most diet drinks leave me thirstier than before (probably from the aftertaste), but I didn't experience any of that with these drinks. I hope they parlay into mainstream, 12 oz. cans. The only drawback was that they were a bit on the pricey side ($1.39 for just 16 oz.).

2.99 for a 4 pack of 12oz cans is what they are selling them for over in our region AND I have seen 1.00 off coupons floating around too.

Yup. I paid $1.49 for 4 packs at Giant Eagle today. $2.99 - $.50 club card - $1.00 coupon.

I don't quite get the higher price point. Take away the vitamins and others (like chromium) and you got basic diet soda pop.

Diet Coke Plus and 7Up Plus had Vitamins... I don't recall their prices being much higher. Is Chromium expensive? Now 20oz Tavas I noticed seem to be priced the same as every other soda pop. What I do notice is that Tava appears in the same area as energy drinks and Enviga... is this marketed as an energy or health drink?

Its a new age beverage. A kind of premium line of diet sodas with vitamins in them and a flavor to make them not taste like "diet" sodas..which IMHO does very well. It is not authorized in all of my stores I am in control of however we have approximately ZERO PoP material to support it and no running ads..which kinda erks me. Glad they got a 6-8 month shelf life.

I got to try the Mediterranean Fiesta flavor the other day. I'm not a fan of diet drinks, but I didn't think it was that bad.

I think it's interesting to look at the positioning of this product, not only in the flavor, but also the bottle design (very narrow and different), branding (new name, no real mention of Pepsi), and even their website (heavy emphasis on lifestyle... though you'll crack up at the recommendation that you should drink this flavor with BBQ Spare Ribs! )

Not a bad entry into whatever we're calling this type of beverage these days. It's pretty much a nutrient-enhanced soda, right?

I know I have said this to you before. LOL
Your out door pictures are outstanding!!!!!!
Good review.

After I found the 4 packs, I later found the 16.9oz singles at a gas station in Charles Town, WV. I believe they were $1.09 with a 30¢ coupon on the cooler door.