Thanks Zabe. I shot that yesterday afternoon. You remember how cold it was here in the city? Yeah, winter is somewhat of a challenge when your niche is "beverage reviews accompanied by photos of a bottle next to a tree even if it's like 3 degrees outside and there's snow everwhere!"

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I've tried Brazillian Samba and Tahitian Tamure, and they both have a really unpleasant aftertaste. And not the typical "diet" aftertaste either, but more of a medicinal/vitamin taste, probably caused by the added ingredients. I'm afraid to try the black cherry one, because even regular black cherry sodas tend to taste a bit medicinal.

Monster Java rip.

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I tried the passion fruit lime flavor last night and I could only get through about half the bottle. I thought it was pretty gross.

I think the combination of the "Sparkling Beverage" along with the Slim look bottle with slight decorative appeal along with the fanciful names are a direct marketing approach to women.

Sparkling Beverage= lightly carbonated with a clean crisp taste. Almost healthy.

Slim Bottle- Women tend to view themselves with what they surround themselves with. A slim bottle looks better in the hands of a woman than a shorter rounder( plump looking) bottle.

Exotic Names- A fantasy of sorts. Takes them away for a while. Lets them romantacize the moment.


After all, its all about marketing and the concept of your beverage that gets movement.

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Now only if they would market the damn thing FFS! I have yet to find any POP material for it! It has CDA compliance activities in some of our grocery chains and they are pushing it out a bit but what good does that do if they don't at least commercialize and advertise the thing. It sells ok right now(actually to be honest it sold like maybe a case off a display I had up for 2-3 weeks..but thats not saying much I have slower stores..) and I am glad that one of the bigger grocery chains in my area(food lion) is having it go back up on a display dropping the price to 2.49 for a 4 pack and doing sampling in random stores..*sigh* ..too slow on a product that has been out over a month...unless thats the usually method of attack. IMHO it sucks.

PBG??? advertise a new product?? what are you talking about?? We would rather shove it into all accounts and hope that 2-3 people decide to try it because it is new and tell all their friends who then tell all their friends and so on. Sooner or later (or never) everyone will know about it and PBG won't have to spend a dime on advertising. Heck MAX has been out almost a year now and other than the superbowl and the following week, how many commercials have you seen? Jazz was out for how long and how many commercials did you see? Life water? SoBe? think long and hard, How many commercials have you actually seen thru out the past year (barring the superbowl and following week) that were PBG products?? Do not count the G2 or propel commercials because they are paid by for gatorade, Just PBG products.
Then again, when earnhardt jr. got a gazillion jillion dollars from pepsi to drive the amp car, the advertising budget fund is a little thin......

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I tried one this morning. It was the passion fruit with lime flavor.........first thing I thought of when I took the first sip was FRUITWORKS!
Remember those?
Does anyone remember what Cokes responses was to Fruitworks, or what the primary was to fruitworks? I don't remember which one came first, but i think it was fruitworks.

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Fruitworks? You mean that stuff that was out before tropicana? hah..

Saint well some of our products are advertised(even before the superbowl I saw commercials of people jumping into sobe life water bottles quite a bit..and the diet max has gotten a lot of press and what not and both of those have POP material AND both of those sell well..with diet max picking up a lot...sells better then diet cf pepsi for me some of the time) but tava hasn't at all..

Coke had Fruitopia first, and then Pepsi followed with Fruitworks. Both were reworked into flavors under the respective juice lines (Minute Maid and Tropicana) before being dropped.

Fruitopia lives on in Canada, though.

The Fruits of Imagination