Tava™ An Inspired Sparkling Beverage.

A new zero-calorie line of sparkling beverages, from Pepsi.

Seems like a good idea, but the packaging looks weak.

Coming in February 2008.

Interesting beverage... definetely those sodas make H2OH! (Pepsi's sparkling beverage from here) look boring...

Wasn't Tava original slated to rollout in late 2007? I seem to remember the news blitz earlier this year mentioning that timeframe.

Now that you mention it, I do recall hearing about it before. Notice that the line has went from four flavors to three. And it's being marketed as a sparkling beverage, not a soda now.

But using that bottle makes it look like a soda. And the flavors are probably too out there for the general public.

How will it be sweetened?
I agree, that bottle needs some work.

Black Cherry Tava in fountain at local Target. If I was not headed out the door I would have bought one.

Originally Posted by drpep

Black Cherry Tava in fountain at local Target. If I was not headed out the door I would have bought one.

I thought Tava hadn't launched in stores yet. According to the website it will be launching in another 11 days. And fountain? Sup?

I saw it at target on fountain too, i was leaving as well, so i diddnt try it.

I was going to try some today but the spout had an out of order sign on it. I wonder if someone put the label on to early.

I tried some today at a different Target. I liked it. I don't drink much non cola sodas but I will have this again someday.