Tava™ An Inspired Sparkling Beverage.

A new zero-calorie line of sparkling beverages, from Pepsi.

Seems like a good idea, but the packaging looks weak.

Coming in February 2008.

Interesting beverage... definetely those sodas make H2OH! (Pepsi's sparkling beverage from here) look boring...

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Destapa la felicidad - Open Happiness

Wasn't Tava original slated to rollout in late 2007? I seem to remember the news blitz earlier this year mentioning that timeframe.

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BevReview.com

Now that you mention it, I do recall hearing about it before. Notice that the line has went from four flavors to three. And it's being marketed as a sparkling beverage, not a soda now.

But using that bottle makes it look like a soda. And the flavors are probably too out there for the general public.

How will it be sweetened?
I agree, that bottle needs some work.

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Don't worry, be happy. Meher Baba

Black Cherry Tava in fountain at local Target. If I was not headed out the door I would have bought one.

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The universe is permeated with the odor of kerosene.

I thought Tava hadn't launched in stores yet. According to the website it will be launching in another 11 days. And fountain? Sup?

I saw it at target on fountain too, i was leaving as well, so i diddnt try it.

I was going to try some today but the spout had an out of order sign on it. I wonder if someone put the label on to early.

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The universe is permeated with the odor of kerosene.

I tried some today at a different Target. I liked it. I don't drink much non cola sodas but I will have this again someday.

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The universe is permeated with the odor of kerosene.