Quote:
Originally Posted by Tannerman
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Sorry for the delay! here's the translation, but before that, one recommendation, don't believe the "calorie-free" thing, probably they got confused with the relaunch of Coke Zero...
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PEPSI IS TROPICALIZED AND GETS "RETRO"
A beverage just for mexicans.
The soda company in Mexico released the new Pepsi Retro, a product with "zero calories" (what?) and made with natural goods, that will just be developed and comercialized in the country and soon will be promoted along with the partners of the firm.
The initial investment to show the soda that will use a "retro" look will be of 80 million pesos (aprox. 8 million dollars), and they expect to have a growth of 10% on their sales with this product, explained José Luis Ortiz, Pepsi's marketing director in Mexico.
"Is a product made by us, 100% in Mexico for mexicans with all the taste that we're waiting for", the directive said.
Despite the economic deceleration that the United States is coming through, Mexico's main commercial partner, the company will face the situation with more innovation, releasing more products to the market and without making any cut of employments at least for this year.
Right now, Pepsi, with all the products that offers (foods and beverages), has around 70,000 workers in México.
"We'll wait a complicated 2008, so that's why we're trying to be very innovators, the growth percentages of the mexican government are more tight that we thought, nobody know which is the real effect of the deceleration of U.S.", said the directive in a press conference.
José Luis Ortiz said that the company is still adjusting the results obtained in 2007, but he made the preview that a growth of 1% in sales volume has been obtained compared with the previous year. Plus, he let open the possibility that the firm could make any acquisition during this year.
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Under the pics:
The new Pepsi is made with cola nut extract and cane sugar.
The release responds to the claims of the consumers, that want low calorie products (again, what?)