Considering the lack of innovation from the big guys this year, I'd say RB Cola was about the only innovative soda this year.

Originally Posted by greg

I can't believe bevNet voted RB Cola as the carbonated drink of the year.

Yeah, that's quite a head scratcher. But maybe it will also be the "Extinct Beverage of the Year" pretty soon

Originally Posted by fusion

Considering the lack of innovation from the big guys this year, I'd say RB Cola was about the only innovative soda this year.

IMO I think that Pepsico did a great job with Mtn Dew Voltage. That is a soda that was actually chosen by the consumer to stay on the shelf, furthermore, I think that is more innovative in concept(for a soda/beverage company) than , repectively, Scott Henderson did at 5 hour, Sure he created bland, to the point commercials,(which I though effective) and put forth $50mm to do it, but Pepsico actually got their consumer involved in making the choice about a product other than by some simple marketing group effort on Saturdays down at the local mall.

I thought it was going to taste real nasty, but it taste pretty good (except for the aftertaste).

I like Red Bull Simply Cola enough to agree that it's the best new carbonated beverage of the year, but if Sierra Mist Free Undercover Orange would have stuck around I would have given it to that.